http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=26989737
"Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry." Junhong Chu, Pradeep K. Chintagunta and Naufel J. Vilcassim; Journal of Marketing Research (JMR), 2007, 44(1), pp. 29-41.http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=23892148
"The Role of Self Selection, Usage Uncertainty and Learning in the Demand for Local Telephone Service." Sridhar Narayanan, Pradeep K. Chintagunta and Eugenio J. Miravete; Quantitative Marketing and Economics, 2007, 5(1), pp. 1-34.http://dx.doi.org/10.1007/s11129-006-9015-z
"Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets." Ashutosh Dixit and Pradeep K. Chintagunta; Journal of Marketing, 2007, 71(2), pp. 150-68.http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=24279393
"Endogeneity and Simultaneity in Competitive Pricing and Advertising: A Logit Demand Analysis." Pradeep K. Chintagunta, Vrinda Kadiyali and Naufel J. Vilcassim; Journal of Business, 2006, 79(6), pp. 2761.http://www.journals.uchicago/JB/journal/issues/v79n6/790601/brief/790601.abstract.html
"Structural Modeling in Marketing: Review and Assessment." Pradeep Chintagunta, Tulin Erdem, Peter E. Rossi and Michel Wedel; Marketing Science, 2006, 25(6), pp. 604-16.http://mktsci.journal.informs.org/cgi/content/abstract/25/6/604
"Measuring Cross-Category Price Effects with Aggregate Store Data." Inseong Song and Pradeep K. Chintagunta; Management Science, 2006, 52(10), pp. 1594.http://dx.doi.org/10.1287/mnsc.1060.0563
"Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets." S. Sriram, Pradeep K. Chintagunta and Ramya Neelamegham; Marketing Science, 2006, 25(5), pp. 440.http://dx.doi.org/10.1287/mksc.1050.0188
"Research Note-Sole Entrant, Co-Optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands." R. Venkatesh, Pradeep Chintagunta and Vijay Mahajan; Management Science, 2006, 52(4), pp. 613.http://dx.doi.org/10.1287/mnsc.1050.0457
"Understanding Store-Brand Purchase Behavior across Categories." Karsten Hansen, Vishal Singh and Pradeep Chintagunta; Marketing Science, 2006, 25(1), pp. 75-90.http://dx.doi.org/10.1287/mksc.1050.0151
"The Effect of Banner Advertising on Internet Purchasing." Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh and Pradeep K. Chintagunta; Journal of Marketing Research, 2006, 43(1), pp. 98-108.http://search.epnet.com/login.aspx?direct=true&db=bth&an=19625416
"Estimating a Stockkeeping-Unit-Level Brand Choice Model That Combines Household Panel Data and Store Data." Pradeep K. Chintagunta and Jean-Pierre Dubé; Journal of Marketing Research, 2005, 42(3), pp. 368-79.http://search.epnet.com/login.aspx?direct=true&db=bth&an=18072550
"Temporal Differences in the Role of Marketing Communication in New Product Categories." Sridhar Narayanan, Puneet Manchanda and Pradeep K. Chintagunta; Journal of Marketing Research, 2005, 42(3), pp. 278-90.http://search.epnet.com/login.aspx?direct=true&db=bth&an=18072542
"Accounting for Primary and Secondary Demand Effects with Aggregate Data." Harikesh Nair, Jean-Pierre Dubé and Pradeep Chintagunta; Marketing Science, 2005, 24(3), pp. 444.http://dx.doi.org/10.1287/mksc.1040.0101
"Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household Level Brand Choice Models." Pradeep K. Chintagunta, Jean-Pierre Dubé and Khim Yong Goh; Management Science, 2005, 51(5), pp. 832.http://dx.doi.org/10.1287/mnsc.1040.0323
"Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates." David R. Bell, André Bonfrer and Pradeep K. Chintagunta; Journal of Marketing Research (JMR), 2005, 42, pp. 169.http://search.epnet.com/login.aspx?direct=true&db=bth&an=16997278
"Time-Varying Competition." K. Sudhir, Pradeep K. Chintagunta and Vrinda Kadiyali; Marketing Science, 2005, 24(1), pp. 96.http://dx.doi.org/10.1287/mksc.1040.0074
"Strategic Pricing and Detailing Behavior in International Markets." Pradeep K. Chintagunta and Ramarao Desiraju; Marketing Science, 2005, 24(1), pp. 67.http://dx.doi.org/10.1287/mksc.1030.0029
"Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations." Ramarao Desiraju, Harikesh Nair and Pradeep Chintagunta; International Journal of Research in Marketing, 2004, 21(4), pp. 341.http://dx.doi.org/10.1016/j.ijresmar.2004.05.001
"Response Modeling with Nonrandom Marketing Mix Variables." Puneet Manchanda, Peter E. Rossi and Pradeep K. Chintagunta; Journal of Marketing Research, 2004, 41(4), pp. 467.http://search.epnet.com/login.aspx?direct=true&db=bth&an=15403005
"Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis." Puneet Manchanda and Pradeep K. Chintagunta; Marketing Letters, 2004, 15(2-3), pp. 129.http://www.metapress.com/link.asp?id=k7811300253k1l43
"Modeling and Forecasting the Sales of Technology Products." Ramya Neelamegham and Pradeep K. Chintagunta; Quantitative Marketing and Economics, 2004, 2(3), pp. 195.http://www.metapress.com/link.asp?id=n27867m1214v1565
"Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions." Sridhar Narayanan, Ramarao Desiraju and Pradeep K. Chintagunta; Journal of Marketing, 2004, 68(4), pp. 90-105.http://search.epnet.com/login.aspx?direct=true&db=bth&an=14343251
"The Augmented Latent Class Model: Incorporating Additional Heterogeneity in the Latent Class Model for Panel Data." Sajeev Varki and Pradeep K. Chintagunta; Journal of Marketing Research, 2004, 41( 2), pp. 226.http://search.epnet.com/login.aspx?direct=true&db=bth&an=13205463
"Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?" André Bonfrer and Pradeep K. Chintagunta; Review of Industrial Organization, 2004, 24(2), pp. 195.http://www.metapress.com/link.asp?id=u6126n7448051638
"Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants." Harikesh Nair, Pradeep Chintagunta and Jean-Pierre Dubé; Quantitative Marketing and Economics, 2004, 2(1), pp. 23.http://www.metapress.com/link.asp?id=j8162065m0758532
"Balancing Profitability and Customer Welfare in a Supermarket Chain." Pradeep K. Chintagunta, Jean-Pierre Dubé and Singh Vishal; Quantitative Marketing and Economics, 2003, 1(1), pp. 111.http://www.metapress.com/link.asp?id=pj71308326h41225
"Comment on Bayesian Analysis of Simultaneous Demand and Supply." Jean-Pierre Dubé and Pradeep K. Chintagunta; Quantitative Marketing and Economics, 2003, 1(3), pp. 293.http://www.metapress.com/link.asp?id=r24804x4wgv57886
"A Micromodel of New Product Adoption with Heterogeneous and Forward Looking Consumers: Application to the Digital Camera Category." Song Inseong and Pradeep K. Chintagunta; Quantitative Marketing and Economics, 2003, 1(4), pp. 371.http://www.metapress.com/link.asp?id=h0nq376846723533
"The Proportional Hazard Model for Purchase Timing: A Comparison of Alternative Specifications." P. B. Seetharaman and Pradeep K. Chintagunta; Journal of Business and Economic Statistics, 2003, 21(3), pp. 368-82.http://search.epnet.com/login.aspx?direct=true&db=bth&an=10262988
"Investigating Category Pricing Behavior at a Retail Chain." Pradeep K. Chintagunta; Journal of Marketing Research, 2002, 39( 2), pp. 141.http://search.epnet.com/login.aspx?direct=true&db=bth&an=6708877
"Structural Applications of the Discrete Choice Model." Jean-Pierre Dubé, Pradeep Chintagunta, Amil Petrin, Bart Bronnenberg, Ron Goettler, P. B. Seetharaman, K. Sudhir, Raphael Thomadsen and Zhao Ying; Marketing Letters, 2002, 13( 3), pp. 207.http://www.metapress.com/link.asp?id=n4m35p844881k036
"Deciding Brand Price Isn't Straightforward." Pradeep K Chintagunta; Marketing News, 2002, 36(8), pp. 22.http://search.epnet.com/login.aspx?direct=true&db=bth&an=6447933
"Market Structure across Stores: An Application of a Random Coefficients Logit Model with Store Level Data," Pradeep Chintagunta, Jean-Pierre Dube and Vishal Singh, in P. H. Franses and A. L. Montgomery: Econometric Models in Marketing. Amsterdam; London and New York: Elsevier Science, JAI, 2002, pp. 191-221
"Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior." Pradeep K. Chintagunta, Andre Bonfrer and Inseong Song; Management Science, 2002, 48(10), pp. 1242-67.dx.doi.org/10.1287/mnsc.48.10.1242.274
"Semiparametric Estimation of Brand Choice Behavior." Richard A. Briesch, Pradeep K. Chintagunta and Rosa L. Matzkin; Journal of the American Statistical Association, 2002, 97(460), pp. 973-82.http://proquest.umi.com/pqdlink?did=278942291&sid=2&Fmt=2&clientId=13392&RQT=309&VName=PQD
"Panel Data Analysis of Household Brand Choices." Pradeep Chintagunta, Ekaterini Kyriazidou and Joseph Perktold; Journal of Econometrics, 2001, 103(1-2), pp. 111-53.http://dx.doi.org/10.1016/S0304-4076(01)00041-0
"Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data." Pradeep K. Chintagunta; Marketing Science, 2001, 20(4), pp. 442-56.http://dx.doi.org/10.1287/mksc.20.4.442.9751
"Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market." Vrinda Kadiyali, Pradeep Chintagunta and Naufel Vilcassim; Marketing Science, 2000, 19(2), pp. 127-48.http://links.jstor.org/sici?sici=0732-2399%28200021%2919%3A2%3C127%3AMCIAIF%3E2.0.CO%3B2-9
"Measuring the Effects of New Brand Introduction on Inter Brand Strategic Interaction." Pradeep K Chintagunta; European Journal of Operational Research, 1999, 118(2), pp. 315.http://dx.doi.org/10.1016/S0377-2217(99)00028-4
"Investigating Household State Dependence Effects across Categories." P. Seetharaman, Andrew Ainslie and Pradeep K. Chintagunta; Journal of Marketing Research, 1999, 36(4), pp. 488-500.http://links.jstor.org/sici?sici=0022-2437%28199911%2936%3A4%3C488%3AIHSDEA%3E2.0.CO%3B2-P
"Product Line Extensions and Competitive Market Interactions: An Empirical Analysis." Vrinda Kadiyali, Naufel Vilcassim and Pradeep Chintagunta; Journal of Econometrics, 1999, 89(1-2), pp. 339-63.http://dx.doi.org/10.1016/S0304-4076(98)00066-9
"A Bayesian Model to Forecast New Product Performance in Domestic and International Markets." Ramya Neelamegham and Pradeep Chintagunta; Marketing Science, 1999, 18(2), pp. 115-36.http://links.jstor.org/sici?sici=0732-2399%281999%2918%3A2%3C115%3AABMTFN%3E2.0.CO%3B2-2
"Variety Seeking, Purchase Timing, and The "Lightning Bolt" Brand Choice Model." Pradeep K. Chintagunta; Management Science, 1999, 45(4), pp. 486-98.http://links.jstor.org/sici?sici=0025-1909%28199904%2945%3A4%3C486%3AVSPTAT%3E2.0.CO%3B2-H
"Investigating Dynamic Multifirm Market Interactions in Price and Advertising." Naufel J. Vilcassim, Vrinda Kadiyali and Pradeep K. Chintagunta; Management Science, 1999, 45(4), pp. 499-518.http://links.jstor.org/sici?sici=0025-1909%28199904%2945%3A4%3C499%3AIDMMII%3E2.0.CO%3B2-7
"A Model of Inertia and Variety Seeking with Marketing Variables." P. B. Seetharaman and Pradeep Chintagunta; International Journal of Research in Marketing, 1998, 15(1), pp. 1.http://dx.doi.org/10.1016/S0167-8116(97)00015-3
"Investigating Purchase Timing Behavior in Two Related Product Categories." Pradeep K. Chintagunta and Sudeep Haldar; Journal of Marketing Research, 1998, 35(1), pp. 43-53.http://links.jstor.org/sici?sici=0022-2437%28199802%2935%3A1%3C43%3AIPTBIT%3E2.0.CO%3B2-6
"An Empirical Investigation of The "Dynamic Mcfadden" Model of Purchase Timing and Brand Choice: Implications for Market Structure." Pradeep K. Chintagunta and Alok R. Prasad; Journal of Business and Economic Statistics, 1998, 16(1), pp. 2-12.http://links.jstor.org/sici?sici=0735-0015%28199801%2916%3A1%3C2%3AAEIOT%22%3E2.0.CO%3B2-Y
"Inertia and Variety Seeking in a Model of Brand-Purchase Timing." Pradeep K. Chintagunta; Marketing Science, 1998, 17(3), pp. 253-70.http://links.jstor.org/sici?sici=0732-2399%281998%2917%3A3%3C253%3AIAVSIA%3E2.0.CO%3B2-J
"Representing Heterogeneity in Consumer Response Models." Wayne S. Desarbo, Asim Ansari, Pradeep Chintagunta, Charles Himmelberg, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, Kannan Srinivasan and Michel Wedel; Marketing Letters, 1997, 8( 3), pp. 335.http://www.metapress.com/link.asp?id=t21855u42q508743
"Household Heterogeneity and State Dependence in a Model Purchase Strings: Empirical Results and Managerial Implications." Sachin Gupta, Pradeep K. Chintagunta and Dick R. Wittink; International Journal of Research in Marketing, 1997, 14(4), pp. 341.http://dx.doi.org/10.1016/S0167-8116(97)00016-5
"Investigating the Effects of a Line Extension or New Brand Introduction on Market Structure." Pradeep K. Chintagunta; Marketing Letters, 1996, 7( 4), pp. 319.http://www.springerlink.com/link.asp?id=q75022912x325121
"Investigating the Effects of Marketing Variables and Unobserved Heterogeneity in a Multinomial Probit Model." Pradeep K. Chintagunta and Bo E. Honore; International Journal of Research in Marketing, 1996, 13(1), pp. 1.http://dx.doi.org/10.1016/0167-8116(95)00018-6
"Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data." Sachin Gupta, Pradeep Chintagunta, Anil Kaul and Dick R. Wittink; Journal of Marketing Research, 1996, 33(4), pp. 383-98.http://links.jstor.org/sici?sici=0022-2437%28199611%2933%3A4%3C383%3ADHSDPR%3E2.0.CO%3B2-N
"A Framework for Investigating Habits, "The Hand of the Past," And Heterogeneity in Dynamic Brand Choice." Rishin Roy, Pradeep K. Chintagunta and Sudeep Haldar; Marketing Science, 1996, 15(3), pp. 280-99.http://links.jstor.org/sici?sici=0732-2399%281996%2915%3A3%3C280%3AAFFIH%22%3E2.0.CO%3B2-K
"Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together?" Vrinda Kadiyali, Nauel J. Vilcassim and Pradeep K. Chintagunta; Journal of Business, 1996, 69(4), pp. 459-87.http://links.jstor.org/sici?sici=0021-9398%28199610%2969%3A4%3C459%3AEAOCPL%3E2.0.CO%3B2-M
"Pricing Strategies in a Dynamic Duopoly: A Differential Game Model." Pradeep K. Chintagunta and Vithala R. Rao; Management Science, 1996, 42(11), pp. 1501-14.http://links.jstor.org/sici?sici=0025-1909%28199611%2942%3A11%3C1501%3APSIADD%3E2.0.CO%3B2-R
"A Two-Period Repeated Game Advertising Investment Model for Oligopolistic Markets with an Application to the Beer Industry." Pradeep K. Chintagunta and Naufel J. Vilcassim; Decision Sciences, 1995, 26(4), pp. 531.http://proquest.umi.com/pqdlink?did=9132826&sid=1&Fmt=1&clientId=13392&RQT=309&VName=PQD
"Investigating Retailer Product Category Pricing from Household Scanner Panel Data." Naufel J. Vilcassim and Pradeep K. Chintagunta; Journal of Retailing, 1995, 71(2), pp. 103.http://dx.doi.org/10.1016/0022-4359(95)90003-9
"Empirical Analysis of a Dynamic Duopoly Model of Competition." Pradeep K. Chintagunta and Dipak C. Jain; Journal of Economics and Management Strategy, 1995, 4(1), pp. 109-31.
"Heterogeneous Logit Model Implications for Brand Positioning." Pradeep K. Chintagunta; Journal of Marketing Research, 1994, 31(2), pp. 304.http://links.jstor.org/sici?sici=0022-2437%28199405%2931%3A2%3C304%3AHLMIFB%3E2.0.CO%3B2-4
"Marketing Investment Decisions in a Dynamic Duopoly: A Model and Empirical Analysis." Pradeep K. Chintagunta and Naufel J. Vilcassim; International Journal of Research in Marketing, 1994, 11(3), pp. 287.http://dx.doi.org/10.1016/0167-8116(94)90007-8
"On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models." Sachin Gupta and Pradeep K. Chintagunta; Journal of Marketing Research, 1994, 31(1), pp. 128-36.http://links.jstor.org/sici?sici=0022-2437%28199402%2931%3A1%3C128%3AOUDVTD%3E2.0.CO%3B2-X
"A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data." Dipak C. Jain, Naufel J. Vilcassim and Pradeep K. Chintagunta; Journal of Business and Economic Statistics, 1994, 12(3), pp. 317-28.http://links.jstor.org/sici?sici=0735-0015%28199407%2912%3A3%3C317%3AARLBMA%3E2.0.CO%3B2-R
"Customer Value Assessment in Business Markets: A State-of-Practice Study." James C. Anderson, Dipak C. Jain and Pradeep K. Chintagunta; Journal of Business-to-Business Marketing, 1993, 1(Issue 1), pp. 3.
"Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households." Pradeep K. Chintagunta; Marketing Science, 1993, 12(2), pp. 184-208.http://links.jstor.org/sici?sici=0732-2399%28199321%2912%3A2%3C184%3AIPIBCA%3E2.0.CO%3B2-E
"Equilibrium Pricing and Advertising Strategies for Nondurable Experience Products in a Dynamic Duopoly." Pradeep K. Chintagunta, Vithala R. Rao and Naufel J. Vilcassim; Managerial and Decision Economics, 1993, 14(3), pp. 221-34.http://links.jstor.org/sici?sici=0143-6570%28199305%2F06%2914%3A3%3C221%3AEPAASF%3E2.0.CO%3B2-Z
"Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects." Pradeep K. Chintagunta; Management Science, 1993, 39(9), pp. 1146-62.http://links.jstor.org/sici?sici=0025-1909%28199309%2939%3A9%3C1146%3AITSOEP%3E2.0.CO%3B2-I
"Heterogeneity in Nested Logit Models: An Estimation Approach and Empirical Results." Pradeep K. Chintagunta; International Journal of Research in Marketing, 1992, 9(2), pp. 161.http://dx.doi.org/10.1016/0167-8116(92)90036-K
"A Dynamic Model of Channel Member Strategies for Marketing Expenditures." Pradeep K. Chintagunta and Dipak Jain; Marketing Science, 1992, 11(2), pp. 168-88.http://links.jstor.org/sici?sici=0732-2399%28199221%2911%3A2%3C168%3AADMOCM%3E2.0.CO%3B2-M
"An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly." Pradeep K. Chintagunta and Naufel J. Vilcassim; Management Science, 1992, 38(9), pp. 1230-44.http://links.jstor.org/sici?sici=0025-1909%28199209%2938%3A9%3C1230%3AAEIOAS%3E2.0.CO%3B2-E
"Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments." Pradeep K. Chintagunta; Marketing Science, 1992, 11(4), pp. 386-407.http://links.jstor.org/sici?sici=0732-2399%28199223%2911%3A4%3C386%3AEAMPMO%3E2.0.CO%3B2-V
"Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data." Pradeep K. Chintagunta, Dipak C. Jain and Naufel J. Vilcassim; Journal of Marketing Research, 1991, 28(4), pp. 417-28.http://links.jstor.org/sici?sici=0022-2437%28199111%2928%3A4%3C417%3AIHIBPI%3E2.0.CO%3B2-G
Customer Value Assessment in Business Markets : A State-of-Practice Study James C. Anderson, Dipak C. Jain and Pradeep K. Chintagunta; Isbm Report ;; 10-1991.;; University Park, Pa.: Institute for the Study of Business Markets College of Business Administration Pennsylvania State University, 1991
"A Study of Manufacturer-Retailer Marketing Strategies: A Differential Game Approach," Pradeep Chintagunta and Dipak C. Jain, in R. P. Hamalainen and H. K. Ehtamo: Dynamic Games in Economic Analysis: Proceedings of the Fourth International Symposium on Differential Games and Applications, August 9-10, 1990, Helsinki University of Technology, Finland. New York; Berlin; London and Tokyo: Springer, 1991, pp. 1-10
Issues in Panel Data Analysis: A Theoretical and Empirical Investigation; Pradeep K. Chintagunta; Ph.D Dissertation, Northwestern University, 1990.