GSB Logo

Selected Bibliography for Pradeep K. Chintagunta
Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing


Accessing Articles

Published Works

"Editorial—Marketing Science: A Strategic Review." Pradeep Chintagunta, Dominique Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan and Richard Staelin; Marketing Science, 2013, 32(1), pp. 4-7.
http://dx.doi.org/10.1287/mksc.1120.0763

"New Drug Diffusion When Forward-Looking Physicians Learn from Patient Feedback and Detailing." Pradeep K. Chintagunta, Ronald L. Goettler and Minki Kim; Journal of Marketing Research, 2012, 49(6), pp. 807-21.
http://dx.doi.org/10.1509/jmr.11.0114

"Investigating Brand Preferences across Social Groups and Consumption Contexts." Minki Kim and Pradeep Chintagunta; Quantitative Marketing and Economics, 2012, 10(3), pp. 305-33.
http://dx.doi.org/10.1007/s11129-011-9117-0

"Quantifying Transaction Costs in Online/Off-Line Grocery Channel Choice." Pradeep K. Chintagunta, Junhong Chu and Javier Cebollada; Marketing Science, 2012, 31(1), pp. 96-114.
http://dx.doi.org/10.1287/mksc.1110.0678

"A Pre-Diffusion Growth Model of Intentions and Purchase." Pradeep Chintagunta and Jonathan Lee; Journal of the Academy of Marketing Science, 2012, 40(1), pp. 137-54.
http://dx.doi.org/10.1007/s11747-011-0273-2

"Structural Workshop Paper—Discrete-Choice Models of Consumer Demand in Marketing." Pradeep K. Chintagunta and Harikesh S. Nair; Marketing Science, 2011, 30(6), pp. 977-96.
http://dx.doi.org/10.1287/mksc.1110.0674

"Assessing the Effect of Marketing Investments in a Business Marketing Context." V. Kumar, S. Sriram, Anita Luo and Pradeep K. Chintagunta; Marketing Science, 2011, 30(5), pp. 924-40.
http://dx.doi.org/10.1287/mksc.1110.0661

"An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets." Junhong Chu and Pradeep K. Chintagunta; Journal of Marketing, 2011, 75(2), pp. 75-92.
http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=58009550

"The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation across Local Markets." Pradeep K. Chintagunta, Shyam Gopinath and Sriram Venkataraman; Marketing Science, 2010, 29(5), pp. 944-57.
http://dx.doi.org/10.1287/mksc.1100.0572

"An Empirical Analysis of Shopping Behavior across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics." Junhong Chu, Marta Arce-Urriza, José-Javier Cebollada-Calvo and Pradeep K. Chintagunta; Journal of Interactive Marketing, 2010, 24(4), pp. 251-68.
http://dx.doi.org10.1016/j.intmar.2010.07.004

"The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service." Sungjoon Nam, Puneet Manchanda and Pradeep K. Chintagunta; Marketing Science, 2010, 29(4), pp. 690-700.
http://dx.doi.org/10.1287/mksc.1090.0550

"Complementarities and the Demand for Home Broadband Internet Services." Hongju Liu, Pradeep K. Chintagunta and Ting Zhu; Marketing Science, 2010, 29(4), pp. 701-20.
http://dx.doi.org/10.1287/mksc.1090.0551

"Investigating Consumer Purchase Behavior in Related Technology Product Categories." S. Sriram, Pradeep K. Chintagunta and Manoj K. Agarwal; Marketing Science, 2010, 29(2), pp. 291-314.
http://dx.doi.org/10.1287/mksc.1090.0506

"Tipping and Concentration in Markets with Indirect Network Effects." Jean-Pierre H. Dubé, Günter J. Hitsch and Pradeep K. Chintagunta; Marketing Science, 2010, 29(2), pp. 216-49.
http://dx.doi.org/10.1287/mksc.1090.0541

"Nonparametric Discrete Choice Models with Unobserved Heterogeneity." Richard A. Briesch, Pradeep K. Chintagunta and Rosa L. Matzkin; Journal of Business and Economic Statistics, 2010, 28(2), pp. 291-307.
http://dx.doi.org/10.1198/jbes.2009.07219

"Advertising Strategies in a Franchise System." Simon Pierre Sigué and Pradeep Chintagunta; European Journal of Operational Research, 2009, 198(2), pp. 655-65.
http://dx.doi.org/10.1016/j.ejor.2008.09.027

"Retailer Pricing and Competitive Effects." Praveen Kopalle, Dipayan Biswas, Pradeep K. Chintagunta, Jia Fan, Koen Pauwels, Brian T. Ratchford and James A. Sills; Journal of Retailing, 2009, 85(1), pp. 56-70.
http://dx.doi.org/10.1016/j.jretai.2008.11.005

"Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior." Xiaojing Dong, Puneet Manchanda and Pradeep K. Chintagunta; Journal of Marketing Research, 2009, 46(2), pp. 207-21.
http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=36849512

"How Does Assortment Affect Grocery Store Choice?" Richard A. Briesch, Pradeep K. Chintagunta and Edward J. Fox; Journal of Marketing Research, 2009, 46(2), pp. 176-89.
http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=36849513

"Measuring Marketing-Mix Effects in the 32/64 Bit Video-Game Console Market." Pradeep K. Chintagunta, Harikesh S. Nair and R. Sukumar; Journal of Applied Econometrics, 2009, 24(3), pp. 421-45.
http://dx.doi.org/10.1002/jae.1056

"Information, Learning, and Drug Diffusion: The Case of Cox-2 Inhibitors." Pradeep Chintagunta, Renna Jiang and Ginger Jin; Quantitative Marketing and Economics, 2009, 7(4), pp. 399-443.
http://dx.doi.org/10.1007/s11129-009-9072-1

"Quantifying the Economic Value of Warranties in the U.S. Server Market." Junhong Chu and Pradeep K. Chintagunta; Marketing Science, 2009, 28(1), pp. 99-121.
http://dx.doi.org/10.1287/mksc.1080.0380

"Research Note--A Comparison of within-Household Price Sensitivity across Online and Offline Channels." Junhong Chu, Pradeep Chintagunta and Javier Cebollada; Marketing Science, 2008, 27(2), pp. 283-99.
http://dx.doi.org/10.1287/mksc.1070.0288

"A Discrete-Continuous Model for Multicategory Purchase Behavior of Households." Inseong Song and Pradeep K. Chintagunta; Journal of Marketing Research, 2007, 44(4), pp. 595-612.
http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=26989737

"Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry." Junhong Chu, Pradeep K. Chintagunta and Naufel J. Vilcassim; Journal of Marketing Research, 2007, 44(1), pp. 29-41.
http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=23892148

"The Role of Self Selection, Usage Uncertainty and Learning in the Demand for Local Telephone Service." Sridhar Narayanan, Pradeep K. Chintagunta and Eugenio J. Miravete; Quantitative Marketing and Economics, 2007, 5(1), pp. 1-34.
http://dx.doi.org/10.1007/s11129-006-9015-z

"Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets." Ashutosh Dixit and Pradeep K. Chintagunta; Journal of Marketing, 2007, 71(2), pp. 150-68.
http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=24279393

"Endogeneity and Simultaneity in Competitive Pricing and Advertising: A Logit Demand Analysis." Pradeep K. Chintagunta, Vrinda Kadiyali and Naufel J. Vilcassim; Journal of Business, 2006, 79(6), pp. 2761.
http://www.jstor.org/stable/10.1086/507998

"Structural Modeling in Marketing: Review and Assessment." Pradeep Chintagunta, Tulin Erdem, Peter E. Rossi and Michel Wedel; Marketing Science, 2006, 25(6), pp. 604-16.
http://dx.doi.org/10.1287/mksc.1050.0161

"Measuring Cross-Category Price Effects with Aggregate Store Data." Inseong Song and Pradeep K. Chintagunta; Management Science, 2006, 52(10), pp. 1594.
http://dx.doi.org/10.1287/mnsc.1060.0563

"Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets." S. Sriram, Pradeep K. Chintagunta and Ramya Neelamegham; Marketing Science, 2006, 25(5), pp. 440.
http://dx.doi.org/10.1287/mksc.1050.0188

"Research Note-Sole Entrant, Co-Optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands." R. Venkatesh, Pradeep Chintagunta and Vijay Mahajan; Management Science, 2006, 52(4), pp. 613.
http://dx.doi.org/10.1287/mnsc.1050.0457

"Understanding Store-Brand Purchase Behavior across Categories." Karsten Hansen, Vishal Singh and Pradeep Chintagunta; Marketing Science, 2006, 25(1), pp. 75-90.
http://dx.doi.org/10.1287/mksc.1050.0151

"The Effect of Banner Advertising on Internet Purchasing." Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh and Pradeep K. Chintagunta; Journal of Marketing Research, 2006, 43(1), pp. 98-108.
http://search.epnet.com/login.aspx?direct=true&db=bth&an=19625416

"Estimating a Stockkeeping-Unit-Level Brand Choice Model That Combines Household Panel Data and Store Data." Pradeep K. Chintagunta and Jean-Pierre Dubé; Journal of Marketing Research, 2005, 42(3), pp. 368-79.
http://search.epnet.com/login.aspx?direct=true&db=bth&an=18072550

"Temporal Differences in the Role of Marketing Communication in New Product Categories." Sridhar Narayanan, Puneet Manchanda and Pradeep K. Chintagunta; Journal of Marketing Research, 2005, 42(3), pp. 278-90.
http://search.epnet.com/login.aspx?direct=true&db=bth&an=18072542

"Accounting for Primary and Secondary Demand Effects with Aggregate Data." Harikesh Nair, Jean-Pierre Dubé and Pradeep Chintagunta; Marketing Science, 2005, 24(3), pp. 444.
http://dx.doi.org/10.1287/mksc.1040.0101

"Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household Level Brand Choice Models." Pradeep K. Chintagunta, Jean-Pierre Dubé and Khim Yong Goh; Management Science, 2005, 51(5), pp. 832.
http://dx.doi.org/10.1287/mnsc.1040.0323

"Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates." David R. Bell, André Bonfrer and Pradeep K. Chintagunta; Journal of Marketing Research, 2005, 42, pp. 169.
http://search.epnet.com/login.aspx?direct=true&db=bth&an=16997278

"Time-Varying Competition." K. Sudhir, Pradeep K. Chintagunta and Vrinda Kadiyali; Marketing Science, 2005, 24(1), pp. 96.
http://dx.doi.org/10.1287/mksc.1040.0074

"Strategic Pricing and Detailing Behavior in International Markets." Pradeep K. Chintagunta and Ramarao Desiraju; Marketing Science, 2005, 24(1), pp. 67.
http://dx.doi.org/10.1287/mksc.1030.0029

"Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations." Ramarao Desiraju, Harikesh Nair and Pradeep Chintagunta; International Journal of Research in Marketing, 2004, 21(4), pp. 341.
http://dx.doi.org/10.1016/j.ijresmar.2004.05.001

"Response Modeling with Nonrandom Marketing Mix Variables." Puneet Manchanda, Peter E. Rossi and Pradeep K. Chintagunta; Journal of Marketing Research, 2004, 41(4), pp. 467.
http://www.jstor.org/stable/30164711

"Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis." Puneet Manchanda and Pradeep K. Chintagunta; Marketing Letters, 2004, 15(2-3), pp. 129.
http://dx.doi.org/10.1023/B:MARK.0000047389.93584.09

"Modeling and Forecasting the Sales of Technology Products." Ramya Neelamegham and Pradeep K. Chintagunta; Quantitative Marketing and Economics, 2004, 2(3), pp. 195.
http://dx.doi.org/10.1023/B:QMEC.0000037077.02026.50

"Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions." Sridhar Narayanan, Ramarao Desiraju and Pradeep K. Chintagunta; Journal of Marketing, 2004, 68(4), pp. 90-105.
http://www.jstor.org/stable/30162019

"The Augmented Latent Class Model: Incorporating Additional Heterogeneity in the Latent Class Model for Panel Data." Sajeev Varki and Pradeep K. Chintagunta; Journal of Marketing Research, 2004, 41( 2), pp. 226.
http://www.jstor.org/stable/30162329

"Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?" André Bonfrer and Pradeep K. Chintagunta; Review of Industrial Organization, 2004, 24(2), pp. 195.
http://dx.doi.org/10.1023/B:REIO.0000033352.19694.4a

"Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants." Harikesh Nair, Pradeep Chintagunta and Jean-Pierre Dubé; Quantitative Marketing and Economics, 2004, 2(1), pp. 23.
http://dx.doi.org/10.1023/B:QMEC.0000017034.98302.44

"Balancing Profitability and Customer Welfare in a Supermarket Chain." Pradeep K. Chintagunta, Jean-Pierre Dubé and Singh Vishal; Quantitative Marketing and Economics, 2003, 1(1), pp. 111.
http://dx.doi.org/10.1023/A:1023534028314

"Comment on Bayesian Analysis of Simultaneous Demand and Supply." Jean-Pierre Dubé and Pradeep K. Chintagunta; Quantitative Marketing and Economics, 2003, 1(3), pp. 293.
http://dx.doi.org/10.1023/B:QMEC.0000003330.48325.e1

"A Micromodel of New Product Adoption with Heterogeneous and Forward Looking Consumers: Application to the Digital Camera Category." Song Inseong and Pradeep K. Chintagunta; Quantitative Marketing and Economics, 2003, 1(4), pp. 371.
http://dx.doi.org/10.1023/B:QMEC.0000004843.41279.f3

"The Proportional Hazard Model for Purchase Timing: A Comparison of Alternative Specifications." P. B. Seetharaman and Pradeep K. Chintagunta; Journal of Business and Economic Statistics, 2003, 21(3), pp. 368-82.
http://www.jstor.org/stable/1392586

"Structural Applications of the Discrete Choice Model." Jean-Pierre Dubé, Pradeep Chintagunta, Amil Petrin, Bart Bronnenberg, Ron Goettler, P. B. Seetharaman, K. Sudhir, Raphael Thomadsen and Ying Zhao; Marketing Letters, 2002, 13(3), pp. 207-20.
http://dx.doi.org/10.1023/A:1020266620866

"Market Structure across Stores: An Application of a Random Coefficients Logit Model with Store Level Data," Pradeep Chintagunta, Jean-Pierre Dube and Vishal Singh, in P. H. Franses and A. L. Montgomery: Econometric Models in Marketing. Amsterdam; London and New York: Elsevier Science, JAI, 2002, pp. 191-221

"Investigating Category Pricing Behavior at a Retail Chain." Pradeep K. Chintagunta; Journal of Marketing Research, 2002, 39( 2), pp. 141.
http://www.jstor.org/stable/1558482

"Structural Applications of the Discrete Choice Model." Jean-Pierre Dubé, Pradeep Chintagunta, Amil Petrin, Bart Bronnenberg, Ron Goettler, P. B. Seetharaman, K. Sudhir, Raphael Thomadsen and Zhao Ying; Marketing Letters, 2002, 13( 3), pp. 207.
http://dx.doi.org/10.1023/A:1020266620866

"Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior." Pradeep K. Chintagunta, Andre Bonfrer and Inseong Song; Management Science, 2002, 48(10), pp. 1242-67.
http://dx.doi.org/10.1287/mnsc.48.10.1242.274

"Semiparametric Estimation of Brand Choice Behavior." Richard A. Briesch, Pradeep K. Chintagunta and Rosa L. Matzkin; Journal of the American Statistical Association, 2002, 97(460), pp. 973-82.
http://www.jstor.org/stable/3085819

"Panel Data Analysis of Household Brand Choices." Pradeep Chintagunta, Ekaterini Kyriazidou and Joseph Perktold; Journal of Econometrics, 2001, 103(1-2), pp. 111-53.
http://dx.doi.org/10.1016/S0304-4076(01)00041-0

"Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data." Pradeep K. Chintagunta; Marketing Science, 2001, 20(4), pp. 442-56.
http://dx.doi.org/10.1287/mksc.20.4.442.9751

"Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market." Vrinda Kadiyali, Pradeep Chintagunta and Naufel Vilcassim; Marketing Science, 2000, 19(2), pp. 127-48.
http://www.jstor.org/stable/193154

"Measuring the Effects of New Brand Introduction on Inter Brand Strategic Interaction." Pradeep K Chintagunta; European Journal of Operational Research, 1999, 118(2), pp. 315.
http://dx.doi.org/10.1016/S0377-2217(99)00028-4

"Investigating Household State Dependence Effects across Categories." P. Seetharaman, Andrew Ainslie and Pradeep K. Chintagunta; Journal of Marketing Research, 1999, 36(4), pp. 488-500.
http://www.jstor.org/stable/3152002

"Product Line Extensions and Competitive Market Interactions: An Empirical Analysis." Vrinda Kadiyali, Naufel Vilcassim and Pradeep Chintagunta; Journal of Econometrics, 1999, 89(1-2), pp. 339-63.
http://dx.doi.org/10.1016/S0304-4076(98)00066-9

"A Bayesian Model to Forecast New Product Performance in Domestic and International Markets." Ramya Neelamegham and Pradeep Chintagunta; Marketing Science, 1999, 18(2), pp. 115-36.
http://www.jstor.org/stable/193212

"Variety Seeking, Purchase Timing, and the "Lightning Bolt" Brand Choice Model." Pradeep K. Chintagunta; Management Science, 1999, 45(4), pp. 486-98.
http://www.jstor.org/stable/2634819

"Investigating Dynamic Multifirm Market Interactions in Price and Advertising." Naufel J. Vilcassim, Vrinda Kadiyali and Pradeep K. Chintagunta; Management Science, 1999, 45(4), pp. 499-518.
http://www.jstor.org/stable/2634820

"A Model of Inertia and Variety Seeking with Marketing Variables." P. B. Seetharaman and Pradeep Chintagunta; International Journal of Research in Marketing, 1998, 15(1), pp. 1.
http://dx.doi.org/10.1016/S0167-8116(97)00015-3

"Investigating Purchase Timing Behavior in Two Related Product Categories." Pradeep K. Chintagunta and Sudeep Haldar; Journal of Marketing Research, 1998, 35(1), pp. 43-53.
http://www.jstor.org/stable/3151929

"An Empirical Investigation of the "Dynamic Mcfadden" Model of Purchase Timing and Brand Choice: Implications for Market Structure." Pradeep K. Chintagunta and Alok R. Prasad; Journal of Business and Economic Statistics, 1998, 16(1), pp. 2-12.
http://www.jstor.org/stable/1392011

"Inertia and Variety Seeking in a Model of Brand-Purchase Timing." Pradeep K. Chintagunta; Marketing Science, 1998, 17(3), pp. 253-70.
http://www.jstor.org/stable/193230

"Representing Heterogeneity in Consumer Response Models." Wayne S. Desarbo, Asim Ansari, Pradeep Chintagunta, Charles Himmelberg, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, Kannan Srinivasan and Michel Wedel; Marketing Letters, 1997, 8( 3), pp. 335.
http://dx.doi.org/10.1023/A:1007916714911

"Household Heterogeneity and State Dependence in a Model Purchase Strings: Empirical Results and Managerial Implications." Sachin Gupta, Pradeep K. Chintagunta and Dick R. Wittink; International Journal of Research in Marketing, 1997, 14(4), pp. 341.
http://dx.doi.org/10.1016/S0167-8116(97)00016-5

"Investigating the Effects of a Line Extension or New Brand Introduction on Market Structure." Pradeep K. Chintagunta; Marketing Letters, 1996, 7( 4), pp. 319.
http://dx.doi.org/10.1007/BF00435539

"Investigating the Effects of Marketing Variables and Unobserved Heterogeneity in a Multinomial Probit Model." Pradeep K. Chintagunta and Bo E. Honore; International Journal of Research in Marketing, 1996, 13(1), pp. 1.
http://dx.doi.org/10.1016/0167-8116(95)00018-6

"Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data." Sachin Gupta, Pradeep Chintagunta, Anil Kaul and Dick R. Wittink; Journal of Marketing Research, 1996, 33(4), pp. 383-98.
http://www.jstor.org/stable/3152210

"A Framework for Investigating Habits, "the Hand of the Past," and Heterogeneity in Dynamic Brand Choice." Rishin Roy, Pradeep K. Chintagunta and Sudeep Haldar; Marketing Science, 1996, 15(3), pp. 280-99.
http://www.jstor.org/stable/184123

"Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together?" Vrinda Kadiyali, Nauel J. Vilcassim and Pradeep K. Chintagunta; Journal of Business, 1996, 69(4), pp. 459-87.
http://www.jstor.org/stable/2353405

"Pricing Strategies in a Dynamic Duopoly: A Differential Game Model." Pradeep K. Chintagunta and Vithala R. Rao; Management Science, 1996, 42(11), pp. 1501-14.
http://www.jstor.org/stable/2634517

"A Two-Period Repeated Game Advertising Investment Model for Oligopolistic Markets with an Application to the Beer Industry." Pradeep K. Chintagunta and Naufel J. Vilcassim; Decision Sciences, 1995, 26(4), pp. 531.
http://proquest.umi.com/pqdlink?did=9132826&sid=1&Fmt=1&clientId=13392&RQT=309&VName=PQD

"Investigating Retailer Product Category Pricing from Household Scanner Panel Data." Naufel J. Vilcassim and Pradeep K. Chintagunta; Journal of Retailing, 1995, 71(2), pp. 103.
http://dx.doi.org/10.1016/0022-4359(95)90003-9

"Empirical Analysis of a Dynamic Duopoly Model of Competition." Pradeep K. Chintagunta and Dipak C. Jain; Journal of Economics and Management Strategy, 1995, 4(1), pp. 109-31.

"Heterogeneous Logit Model Implications for Brand Positioning." Pradeep K. Chintagunta; Journal of Marketing Research, 1994, 31(2), pp. 304.
http://www.jstor.org/stable/3152201

"Marketing Investment Decisions in a Dynamic Duopoly: A Model and Empirical Analysis." Pradeep K. Chintagunta and Naufel J. Vilcassim; International Journal of Research in Marketing, 1994, 11(3), pp. 287.
http://dx.doi.org/10.1016/0167-8116(94)90007-8

"On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models." Sachin Gupta and Pradeep K. Chintagunta; Journal of Marketing Research, 1994, 31(1), pp. 128-36.
http://www.jstor.org/stable/3151952

"A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data." Dipak C. Jain, Naufel J. Vilcassim and Pradeep K. Chintagunta; Journal of Business and Economic Statistics, 1994, 12(3), pp. 317-28.
http://www.jstor.org/stable/1392088

"Customer Value Assessment in Business Markets: A State-of-Practice Study." James C. Anderson, Dipak C. Jain and Pradeep K. Chintagunta; Journal of Business-to-Business Marketing, 1993, 1(1), pp. 3.

"Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households." Pradeep K. Chintagunta; Marketing Science, 1993, 12(2), pp. 184-208.
http://www.jstor.org/stable/184039

"Equilibrium Pricing and Advertising Strategies for Nondurable Experience Products in a Dynamic Duopoly." Pradeep K. Chintagunta, Vithala R. Rao and Naufel J. Vilcassim; Managerial and Decision Economics, 1993, 14(3), pp. 221-34.
http://www.jstor.org/stable/2487940

"Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects." Pradeep K. Chintagunta; Management Science, 1993, 39(9), pp. 1146-62.
http://www.jstor.org/stable/2632819

"Heterogeneity in Nested Logit Models: An Estimation Approach and Empirical Results." Pradeep K. Chintagunta; International Journal of Research in Marketing, 1992, 9(2), pp. 161.
http://dx.doi.org/10.1016/0167-8116(92)90036-K

"A Dynamic Model of Channel Member Strategies for Marketing Expenditures." Pradeep K. Chintagunta and Dipak Jain; Marketing Science, 1992, 11(2), pp. 168-88.
http://www.jstor.org/stable/183882

"An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly." Pradeep K. Chintagunta and Naufel J. Vilcassim; Management Science, 1992, 38(9), pp. 1230-44.
http://www.jstor.org/stable/2632631

"Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments." Pradeep K. Chintagunta; Marketing Science, 1992, 11(4), pp. 386-407.
http://www.jstor.org/stable/184096

"Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data." Pradeep K. Chintagunta, Dipak C. Jain and Naufel J. Vilcassim; Journal of Marketing Research, 1991, 28(4), pp. 417-28.
http://www.jstor.org/stable/3172782

Customer Value Assessment in Business Markets : A State-of-Practice Study; James C. Anderson, Dipak C. Jain and Pradeep K. Chintagunta; Isbm Report 10-1991; University Park, Pa.: Institute for the Study of Business Markets College of Business Administration Pennsylvania State University, 1991
http://isbm.smeal.psu.edu/library/working-paper-articles/1993-working-papers/10-1993-customer-value-assessment.pdf

"A Study of Manufacturer-Retailer Marketing Strategies: A Differential Game Approach," Pradeep Chintagunta and Dipak C. Jain, in R. P. Hamalainen and H. K. Ehtamo: Dynamic Games in Economic Analysis: Proceedings of the Fourth International Symposium on Differential Games and Applications, August 9-10, 1990, Helsinki University of Technology, Finland. New York; Berlin; London and Tokyo: Springer, 1991, pp. 1-10

Issues in Panel Data Analysis: A Theoretical and Empirical Investigation; Pradeep K. Chintagunta; Ph.D Dissertation, Northwestern University, 1990.

 

Accessing Linked Articles  

Links to articles are, in most cases, to University of Chicago subscription databases. University of Chicago users who are off-campus will need to use IT Services' ProxyIt bookmarklet to authenticate themselves as authorized users. Visitors to our site may be able to get access through a local library; contact your local library for assistance.