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Selected Bibliography for Harry L. Davis
Roger L. and Rachel M. Goetz Distinguished Service Professor of Creative Management



Accessing Articles

"The Promising Startup within -a Guide to Internal Corporate Venturing." Harry L Davis and Russ W. Rosenzweig; Virtual Strategist, 2001, 1.
http://www.virtualstrategist.net/issue1/1-2-1.html


"Purchasing Behavior in Embedded Markets." Jonathan K. Frenzen and Harry L. Davis; Journal of Consumer Research, 1990, 17(1), pp. 1-12.
http://links.jstor.org/sici?sici=0093-5301%28199006%2917%3A1%3C1%3APBIEM%3E2.0.CO%3B2-I

Behavioral and Management Science in Marketing Harry L. Davis, Alvin J. Silk and Victor J. Cook; New York: Wiley, 1986

"An Anchoring and Adjustment Model of Spousal Predictions." Harry L. Davis, Stephen J. Hoch and E. K. Easton Ragsdale; Journal of Consumer Research, 1986, 13(1), pp. 25-37.
http://links.jstor.org/sici?sici=0093-5301%28198606%2913%3A1%3C25%3AAAAAMO%3E2.0.CO%3B2-U"

Measure Unreliability : A Hidden Threat to Cross National Marketing Research?" Harry L. Davis, Susan P. Douglas and Alvin J. Silk; Journal of Marketing, 1981, 45(2), pp. 98.
http://links.jstor.org/sici?sici=0022-2429%28198121%2945%3A2%3C98%3AMUAHTT%3E2.0.CO%3B2-R

A Cross National Comparison of the Reliability of Selected Measurements from Consumer Surveys ; Harry L. Davis, Susan P. Douglas and Alvin J. Silk; WP 1110-80; Cambridge: The Marketing Center, Alfred P. Sloan School of Management, Massachusetts Institute of Technology, 1980.
http://hdl.handle.net/1721.1/47140

Behavioral and Management Science in Marketing Harry L. Davis, Alvin J. Silk and Victor J. Cook; New York: Wiley, 1978

"Decision Making within the Household." Harry L. Davis; Journal of Consumer Research, 1976, 2(4), pp. 241-60.
http://links.jstor.org/sici?sici=0093-5301%28197603%292%3A4%3C241%3ADMWTH%3E2.0.CO%3B2-Q

"Family Decision Making as Conflict Management." Harry L. Davis; Advances in Consumer Research, 1974, 1(1), pp. 532.
http://search.epnet.com/login.aspx?direct=true&db=bth&an=6601512

"Critical Factors in Worldwide Purchasing." Harry L. Davis, Gary D. Eppen and Lars-Gunnar Mattsson; Harvard Business Review, 1974, 52(6), pp. 81.
http://search.epnet.com/login.aspx?direct=true&db=bth&an=3867211"

Perception of Marital Roles in Decision Processes." Harry L. Davis and Benny P. Rigaux; Journal of Consumer Research, 1974, 1(1), pp. 51-62.
http://links.jstor.org/sici?sici=0093-5301%28197406%291%3A1%3C51%3APOMRID%3E2.0.CO%3B2-E

"Measurement of Husband-Wife Influence in Consumer Purchase Decisions." Harry L. Davis; Journal of Marketing Research, 1971, 8(3), pp. 305-12. http://links.jstor.org/sici?sici=0022-2437%28197108%298%3A3%3C305%3AMOHIIC%3E2.0.CO%3B2-1

An Exploratory Study of Marital Roles in Consumer Purchase Decisions; Harry Lendall Davis; Ph.D. Dissertation, Northwestern University, 1970.

Small Group Theory and Marketing Research; Harry L. Davis and Alvin J. Silk; Alfred P. Sloan School of Management. Working paper no. 548-71; Cambridge: Massachusetts Institute of Technology, 1971.
http://hdl.handle.net/1721.1/49053

"Dimensions of Marital Roles in Consumer Decision Making." Harry L. Davis; Journal of Marketing Research, 1970, 7(2), pp. 168-77.
http://links.jstor.org/sici?sici=0022-2437%28197005%297%3A2%3C168%3ADOMRIC%3E2.0.CO%3B2-2

"The Alphabet as an Independent Variable: A Reply to J. Douglas Mcconnell." Peter Peacock and Harry L. Davis; Journal of Business, 1970, 43(2), pp. 205-09.
http://links.jstor.org/sici?sici=0021-9398%28197004%2943%3A2%3C205%3ATAAAIV%3E2.0.CO%3B2-B

 

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