http://proxies.apa.org/journals/psp/92/3/389
"Be Better or Be Merry: How Mood Affects Self-Control." Ayelet Fishbach and Aparna A. Labroo; Journal of Personality and Social Psychology, 2007, 93(2), pp. 158-73. "Subgoals as Substitutes or Complements: The Role of Goal Accessibility." Ayelet Fishbach, Ravi Dhar and Zhang Ying; Journal of Personality and Social Psychology, 2006, 91(2), pp. 232-42.http://proxies.apa.org/journals/psp/91/2/232
"Self-Control in Action: Implicit Dispositions toward Goals and Away from Temptations." Ayelet Fishbach and James Y. Shah; Journal of Personality and Social Psychology, 2006, 90(5), pp. 820-32.http://dx.doi.org/10.1037/0022-3514.90.5.820
"When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice." Ying Zhang, Ayelet Fishbach and Ravi Dhar; Advances in Consumer Research, 2006, 33(1).http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=23579297
"Going Beyond the Motivation Given: Self-Control and Situational Control over Behavior," Yaacov Trope and Ayelet Fishbach, in R. R. Hassin, J. S. Uleman and J. A. Bargh: The New Unconscious. New York: Oxford University Press, 2005, pp. 537-63
"The Role of Anticipated Regret in the Endowment Effect." Ying Zhang and Ayelet Fishbach; Advances in Consumer Research, 2005, 32, pp. 65-65.http://search.epnet.com/login.aspx?direct=true&db=bth&an=18935819
"Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice." Ayelet Fishbach and Ravi Dhar; Journal of Consumer Research, 2005, 32(3), pp. 370-77.http://dx.doi.org/10.1086/497548
"The Role of Anticipated Emotions in the Endowment Effect." Ying Zhang and Ayelet Fishbach; Journal of Consumer Psychology, 2005, 15(4), pp. 316-24.http://dx.doi.org/10.1207/s15327663jcp1504_6
"The Substitutability of External Control and Self-Control." Ayelet Fishbach and Yaacov Trope; Journal of Experimental Social Psychology, 2005, 41(3), pp. 256-70.http://dx.doi.org/10.1016/j.jesp.2004.07.002
"Emotional Transfer in Goal Systems." Ayelet Fishbach, James Y. Shah and Arie W. Kruglanski; Journal of Experimental Social Psychology, 2004, 40(6), pp. 723-38.http://dx.doi.org/10.1016/j.jesp.2004.04.001
"Leading Us Not into Temptation: Momentary Allurements Elicit Overriding Goal Activation." Ayelet Fishbach, Ronald S. Friedman and Arie W. Kruglanski; Journal of Personality & Social Psychology, 2003, 84(2), pp. 296-309. "A Theory of Goal Systems," Arie W. Kruglanski, James Y. Shah, Ayelet Fishbach, Ron Friedman, Woo Young Chun and David Sleeth-Keppler, in Advances in Experimental Social Psychology, Vol 34. M. P. Zanna, San Diego: Academic Press, Inc, 2002, pp. 331-78http://ipac.lib.uchicago.edu/ipac20/ipac.jsp?&index=BIB&term=76017
"Counteractive Self-Control in Overcoming Temptation." Yaacov Trope and Ayelet Fishbach; Journal of Personality & Social Psychology, 2000, 79(4), pp. 493-506.