Selected Bibliography for Ronald L.
Goettler
Assistant Professor of Marketing
http://dx.doi.org/10.1111/j.1540-6261.2005.00795.x
"Cofinancing to Manage Risk in the Motion Picture Industry." Ronald L. Goettler and Phillip Leslie; Journal of Economics & Management Strategy, 2005, 14(2), pp. 231-61.http://dx.doi.org/10.1111/j.1530-9134.2005.00041.x
"Structural Applications of the Discrete Choice Model." Jean-Pierre Dubé, Pradeep Chintagunta, Amil Petrin, Bart Bronnenberg, Ron Goettler, P. B. Seetharaman, K. Sudhir, Raphael Thomadsen and Ying Zhao; Marketing Letters, 2002, 13(3), pp. 207-20.http://dx.doi.org/10.1023/A:1020266620866
"Spatial Competition in the Network Television Industry." Ronald L. Goettler and Ron Shachar; RAND Journal of Economics, 2001, 32(4), pp. 624.http://www.jstor.org/stable/2696385
An Empirical Analysis of Spatial Competition in the Network Television Industry; Ronald L. Goettler; Ph.D. Dissertation, Yale University, 1999.http://proquest.umi.com/pqdweb?did=730587501&Fmt=7&clientId=13392&RQT=309&VName=PQD
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