Selected Bibliography for Ronald L. Goettler
Assistant Professor of Marketing

Accessing Articles

Published Works

"Tariff Choice with Consumer Learning and Switching Costs." Ronald L. Goettler and Karen Clay; Journal of Marketing Research, 2011, 48(4), pp. 633-52.
http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=62970999

"Informed Traders and Limit Order Markets." Ronald L. Goettler, Christine A. Parlour and Uday Rajan; Journal of Financial Economics, 2009, 93(1), pp. 67-87.
http://dx.doi.org/10.1016/j.jfineco.2008.08.002

"Equilibrium in a Dynamic Limit Order Market." Ronald L. Goettler, Christine A. Parlour and Uday Rajan; The Journal of Finance, 2005, 60(5), pp. 2149-92.
http://www.jstor.org/stable/3694745

"Cofinancing to Manage Risk in the Motion Picture Industry." Ronald L. Goettler and Phillip Leslie; Journal of Economics & Management Strategy, 2005, 14(2), pp. 231-61.
http://dx.doi.org/10.1111/j.1530-9134.2005.00041.x

"Structural Applications of the Discrete Choice Model." Jean-Pierre Dubé, Pradeep Chintagunta, Amil Petrin, Bart Bronnenberg, Ron Goettler, P. B. Seetharaman, K. Sudhir, Raphael Thomadsen and Ying Zhao; Marketing Letters, 2002, 13(3), pp. 207-20.
http://dx.doi.org/10.1023/A:1020266620866

"Structural Applications of the Discrete Choice Model." Jean-Pierre Dubé, Pradeep Chintagunta, Amil Petrin, Bart Bronnenberg, Ron Goettler, P. B. Seetharaman, K. Sudhir, Raphael Thomadsen and Zhao Ying; Marketing Letters, 2002, 13( 3), pp. 207.
http://dx.doi.org/10.1023/A:1020266620866

"Spatial Competition in the Network Television Industry." Ronald L. Goettler and Ron Shachar; RAND Journal of Economics, 2001, 32(4), pp. 624.
http://www.jstor.org/stable/2696385

An Empirical Analysis of Spatial Competition in the Network Television Industry; Ronald L. Goettler; Ph.D. Dissertation, Yale University, 1999.
http://proquest.umi.com/pqdweb?did=730587501&Fmt=7&clientId=13392&RQT=309&VName=PQD 

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