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Selected Bibliography for Günter J. Hitsch
Professor of Marketing


Accessing Articles

Published Works

"What Makes You Click?—Mate Preferences in Online Dating." Günter Hitsch, Ali Hortaçsu and Dan Ariely; Quantitative Marketing and Economics, 2010, 8(4), pp. 393-427.
http://dx.doi.org/10.1007/s11129-010-9088-6

"State Dependence and Alternative Explanations for Consumer Inertia." Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi; The Rand Journal of Economics, 2010, 41(3), pp. 417-45.
http://dx.doi.org/10.1111/j.1756-2171.2010.00106.x

"Matching and Sorting in Online Dating." Gunter J. Hitsch, Ali Hortaçsu and Dan Ariely; American Economic Review, 2010, 100(1), pp. 130-63.
http://dx.doi.org/10.1257/aer.100.1.130

"Tipping and Concentration in Markets with Indirect Network Effects." Jean-Pierre H. Dubé, Günter J. Hitsch and Pradeep K. Chintagunta; Marketing Science, 2010, 29(2), pp. 216-49.
http://dx.doi.org/10.1287/mksc.1090.0541

"Do Switching Costs Make Markets Less Competitive?" Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi; Journal of Marketing Research, 2009, 46(4), pp. 435-45.
http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=43038368

"Measuring Long-Run Marketing Effects and Their Implications for Long-Run Marketing Decisions." Bart Bronnenberg, Jean-Pierre Dubé, Carl Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Günter J. Hitsch, Han Hong and Baohong Sun; Marketing Letters, 2008, 19(3), pp. 367-82.
http://dx.doi.org/10.1007/s11002-008-9055-0

"Category Pricing with State-Dependent Utility." Jean-Pierre Dubé, Günter J. Hitsch, Peter E. Rossi and Maria Ana Vitorino; Marketing Science, 2008, 27(3), pp. 417-29.
http://dx.doi.org/10.1287/mksc.1070.0305

"An Empirical Model of Optimal Dynamic Product Launch and Exit under Demand Uncertainty." Günter J. Hitsch; Marketing Science, 2006, 25(1), pp. 25-50.
http://dx.doi.org/mksc.1050.0140

"Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry." Jean-Pierre Dubé, K. Sudhir, Andrew Ching, Gregory Crawford, Michaela Draganska, Jeremy Fox, Wesley Hartmann, Günter J. Hitsch, V. Viard, Miguel Villas-Boas and Naufel Vilcassim; Marketing Letters, 2005, 16(3 - 4), pp. 209-24.
http://dx.doi.org/10.1007/s11002-005-5886-0

"An Empirical Model of Advertising Dynamics." Jean-Pierre Dubé, Günter J. Hitsch and Puneet Manchanda; Quantitative Marketing and Economics, 2005, 3(2), pp. 107.
http://dx.doi.org/10.1007/s11129-005-0334-2

Essays on the Economics and Marketing of New Products; Guenter T. Hitsch; Ph.D. Dissertation, Yale University, 2001.
http://proquest.umi.com/pqdweb?did=726028611&sid=1&Fmt=2&clientId=13392&RQT=309&VName=PQD

 

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