Guenter J. Hitsch

"Measuring Long-Run Marketing Effects and Their Implications for Long-Run Marketing Decisions." Bart Bronnenberg, Jean Dubé, Carl Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Guenter Hitsch, Han Hong and Baohong Sun; Marketing Letters, 2008, 19(3), pp. 367-82.

http://dx.doi.org/10.1007/s11002-008-9055-0

"Category Pricing with State-Dependent Utility." Jean-Pierre Dube, Gunter J. Hitsch, Peter E. Rossi and Maria Ana Vitorino; Marketing Science, 2008, 27(3), pp. 417-29.

http://mktsci.journal.informs.org/cgi/content/abstract/27/3/417

"An Empirical Model of Optimal Dynamic Product Launch and Exit under Demand Uncertainty." Günter J. Hitsch; Marketing Science, 2006, 25(1), pp. 25-50.

http://dx.doi.org/10.1287/mksc.1050.0140

"Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry." Jean-Pierre Dubé, K. Sudhir, Andrew Ching, Gregory Crawford, Michaela Draganska, Jeremy Fox, Wesley Hartmann, Günter J. Hitsch, V. Viard, Miguel Villas-Boas and Naufel Vilcassim; Marketing Letters, 2005, 16(3 - 4), pp. 209-24.

http://dx.doi.org/10.1007/s11002-005-5886-0

"An Empirical Model of Advertising Dynamics." Jean-Pierre Dubé, Günter J. Hitsch and Puneet Manchanda; Quantitative Marketing and Economics, 2005, 3(2), pp. 107.

http://dx.doi.org/10.1007/s11129-005-0334-2

Essays on the Economics and Marketing of New Products; Guenter T. Hitsch; Ph.D. Dissertation, Yale University, 2001.

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