Selected Bibliography for Aparna Labroo
Associate Professor of Marketing
http://www.journals.uchicago.edu/doi/abs/10.1086/597159
"The "Instrumentality" Heuristic: Why Metacognitive Difficulty Is Desirable During Goal Pursuit." Aparna A. Labroo and Sara Kim; Psychological Science, 2009, 20(1), pp. 127-34.http://dx.doi.org/10.1111/j.1467-9280.2008.02264.x
"Psychological Distancing: Why Happiness Helps You See the Big Picture." Aparna A. Labroo and Vanessa M. Patrick; Journal of Consumer Research, 2009, 35(5), pp. 800-09.http://dx.doi.org/10.1086/593683
"Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation." Aparna A. Labroo, Ravi Dhar and Norbert Schwarz; Journal of Consumer Research, 2008, 34(6), pp. 819-31.http://www.journals.uchicago.edu/doi/abs/10.1086/523290
"The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes." Aparna A. Labroo and Suresh Ramanathan; Journal of Consumer Research, 2007, 33(4), pp. 523-28.http://dx.doi.org/10.1086/510226
"Be Better or Be Merry: How Mood Affects Self-Control." Ayelet Fishbach and Aparna A. Labroo; Journal of Personality and Social Psychology, 2007, 93(2), pp. 158-73. "Between Two Brands: A Goal Fluency Account of Brand Evaluation." Aparna A. Labroo and Angela Y. Lee; Journal of Marketing Research, 2006, 43(3), pp. 374-85.http://search.ebscohost.com/login.aspx?direct=true&db=uth&AN=21945237
"The Role of Goal-Related Associations in Judgment and Behavior." Aparna A. Labroo and Angela Y. Lee; Advances in Consumer Research, 2005, 32, pp. 277-79.http://search.epnet.com/login.aspx?direct=true&db=bth&an=18936649
Happiness Increases Thoughts and Behavior Reflecting Fairness; Aparna Aga Labroo; Ph.D. Dissertation, Cornell University, 2004.http://proquest.umi.com/pqdweb?did=813764711&Fmt=7&clientId=13392&RQT=309&VName=PQD
"An Influence of Product and Brand Name on Positive Affect: Implicit and Explicit Measures." Alice M. Isen, Aparna A. Labroo and Paula Durlach; Motivation & Emotion, 2004, 28(1), pp. 43-63.http://search.epnet.com/login.aspx?direct=true&db=aph&an=13072512
"Multiproduct Firms Garner Buyer Loyalty." Aparna Labroo and Angela Y. Lee; Marketing News, 2004, 38( 8), pp. 26.http://search.epnet.com/login.aspx?direct=true&db=bth&an=13221363
"The Effect of Conceptual and Perceptual Fluency on Brand Evaluation." Angela Y. Lee and Aparna A. Labroo; Journal of Marketing Research, 2004, 41(2), pp. 151.http://search.epnet.com/login.aspx?direct=true&db=bth&an=13205228
"Some Ways in Which Positive Affect Facilitates Decision Making and Judgment," Alice M. Isen and Aparna A. Labroo, in S. Schneider and J. R. Shanteau: Emerging Perspectives on Judgment and Decision Research. New York: Cambridge University Press, 2003, pp.
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