"Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation." Aparna A. Labroo and Anirban Mukhopadhyay; Journal of Consumer Research, 2009, 36(2), pp. 242-54.

http://www.journals.uchicago.edu/doi/abs/10.1086/597159

"The "Instrumentality" Heuristic: Why Metacognitive Difficulty Is Desirable During Goal Pursuit." Aparna A. Labroo and Sara Kim; Psychological Science, 2009, 20(1), pp. 127-34.

http://dx.doi.org/10.1111/j.1467-9280.2008.02264.x

"Psychological Distancing: Why Happiness Helps You See the Big Picture." Aparna A. Labroo and Vanessa M. Patrick; Journal of Consumer Research, 2009, 35(5), pp. 800-09.

http://dx.doi.org/10.1086/593683

"Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation." Aparna A. Labroo, Ravi Dhar and Norbert Schwarz; Journal of Consumer Research, 2008, 34(6), pp. 819-31.

http://www.journals.uchicago.edu/doi/abs/10.1086/523290

"The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes." Aparna A. Labroo and Suresh Ramanathan; Journal of Consumer Research, 2007, 33(4), pp. 523-28.

http://dx.doi.org/10.1086/510226

"Be Better or Be Merry: How Mood Affects Self-Control." Ayelet Fishbach and Aparna A. Labroo; Journal of Personality and Social Psychology, 2007, 93(2), pp. 158-73.

http://gateway.ovid.com/ovidweb.cgi?T=JS&NEWS=N&PAGE=fulltext&AN=00005205-200708000-00002&LSLINK=80&D=ovft

"Between Two Brands: A Goal Fluency Account of Brand Evaluation." Aparna A. Labroo and Angela Y. Lee; Journal of Marketing Research, 2006, 43(3), pp. 374-85.

http://search.ebscohost.com/login.aspx?direct=true&db=uth&AN=21945237

"The Role of Goal-Related Associations in Judgment and Behavior." Aparna A. Labroo and Angela Y. Lee; Advances in Consumer Research, 2005, 32, pp. 277-79.

http://search.epnet.com/login.aspx?direct=true&db=bth&an=18936649

Happiness Increases Thoughts and Behavior Reflecting Fairness; Aparna Aga Labroo; Ph.D. Dissertation, Cornell University, 2004.

http://proquest.umi.com/pqdweb?did=813764711&Fmt=7&clientId=13392&RQT=309&VName=PQD

"An Influence of Product and Brand Name on Positive Affect: Implicit and Explicit Measures." Alice M. Isen, Aparna A. Labroo and Paula Durlach; Motivation & Emotion, 2004, 28(1), pp. 43-63.

http://search.epnet.com/login.aspx?direct=true&db=aph&an=13072512

"Multiproduct Firms Garner Buyer Loyalty." Aparna Labroo and Angela Y. Lee; Marketing News, 2004, 38( 8), pp. 26.

http://search.epnet.com/login.aspx?direct=true&db=bth&an=13221363

"The Effect of Conceptual and Perceptual Fluency on Brand Evaluation." Angela Y. Lee and Aparna A. Labroo; Journal of Marketing Research, 2004, 41(2), pp. 151.

http://search.epnet.com/login.aspx?direct=true&db=bth&an=13205228

"Some Ways in Which Positive Affect Facilitates Decision Making and Judgment," Alice M. Isen and Aparna A. Labroo, in S. Schneider and J. R. Shanteau: Emerging Perspectives on Judgment and Decision Research. New York: Cambridge University Press, 2003, pp.