Selected Bibliography for Arthur
Clinical Professor of Marketing; Executive Director, Kilts Center for Marketing
Terrill, Craig and Middlebrooks, Arthur.
Market leadership strategies for service companies : creating
growth, profits, and customer loyalty; Lincolnwood. IL: NTC
Business Books, 2000.
Kuczmarski, Thomas D.; Middlebrooks, Arthur and Swaddling, Jeffrey.
Innovating the corporation : creating value for customers and
shareholders; Chicago, Ill.: NTC Business Books, 2000.
Middlebrooks, Arthur G. "'Be better' without getting caught up in
novelty." Marketing News, 1999, 33(22), pp.
Middlebrooks, Arthur and Terrill, Craig. "Service Development," M.
D. Rosenau, The PDMA handbook of new product development.
New York: Wiley, 1996, pp.
Kuczmarski, Thomas D. and Middlebrooks, Arthur G. "Innovation risk
& reward." Sales and Marketing Management, 1993,
145(2), pp. 44.