Selected Bibliography for A. Yesim Orhun
Assistant Professor of Marketing
Product Positioning Strategies; Ayse Yesim Orhun; Ph.D. Dissertation, University of California, Berkeley, 2006.
http://proquest.umi.com/pqdweb?did=1216729011&Fmt=7&clientId=13392&RQT=309&VName=PQD
"Competition and Attachment in on-Line Auctions." James E. Heyman, Yesim Orhun and Dan Ariely; Advances in Consumer Research, 2005, 32(1), pp. 195-96.http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=18936334
"Auction Fever: The Effect of Opponents and Quasi-Endowment on Product Valuations." James E. Heyman, Yesim Orhun and Dan Ariely; Journal of Interactive Marketing, 2004, 18(4), pp. 7-21.