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Selected Bibliography for Oleg Urminsky
Associate Professor of Marketing

Accessing Articles

"Scope Insensitivity and the 'Mere Token' Effect." Oleg Urminsky and Ran Kivetz; Journal of Marketing Research, 2011, 48(2), pp. 282-95.
"Scope Insensitivity in the Service of the Rational Self: The "Mere Token" Effect." Oleg Urminsky and Ran Kivetz; Advances in Consumer Research - North American Conference Proceedings, 2007, 34, pp. 515-16.

"The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention." Ran Kivetz, Oleg Urminsky and Yuhuang Zheng; Journal of Marketing Research, 2006, 43(1), pp. 39-58.

"Goal Distance and Consumer Choice." Ran Kivetz and Oleg Urminsky; Advances in Consumer Research, 2006, 33(1), pp. 424-27.

"Navigating between Virtues and Vices: Moderators of Decisions Involving Hedonic Versus Utilitarian Choices." Uzma Khan and Oleg Urminsky; Advances in Consumer Research, 2004, 31(1), pp. 358-61.


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