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Selected Bibliography for Oleg Urminsky
Associate Professor of Marketing

Accessing Articles

"Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making." Oleg Urminsky, Daniel M. Bartels, Paola Giuliano, George E. Newman, Stefano Puntoni and Lance Rips; Marketing Letters, 2014, 25(3), pp. 281-91.

"Making Sense of Nonsense: The Visual Salience of Units Determines Sensitivity to Magnitude." Luxi Shen and Oleg Urminsky; Psychological Science, 2013, 24(3), pp. 297-304.

"Conditional Projection: How Own Evaluations Influence Beliefs About Others Whose Choices Are Known." A. Yesim Orhun and Oleg Urminsky; Journal of Marketing Research, 2013, 50(1), pp. 111-24.

"Marketing and Politics: Models, Behavior, and Policy Implications." Brett R. Gordon, Mitchell J. Lovett, Ron Shachar, Kevin Arceneaux, Sridhar Moorthy, Michael Peress, Akshay Rao, Subrata Sen, David Soberman and Oleg Urminsky; Marketing Letters, 2012, 23(2), pp. 391-403.

"On Intertemporal Selfishness: How the Perceived Instability of Identity Underlies Impatient Consumption." Daniel M. Bartels and Oleg Urminsky; Journal of Consumer Research, 2011, 38(1), pp. 182-98.

"Scope Insensitivity and the 'Mere Token' Effect." Oleg Urminsky and Ran Kivetz; Journal of Marketing Research (JMR), 2011, 48(2), pp. 282-95.

Scope Insensitivity and the Mere Token Effect; Oleg Paul Urminsky; Ph.D Dissertation, Columbia University, 2010.

"The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention." Ran Kivetz, Oleg Urminsky and Yuhuang Zheng; Journal of Marketing Research, 2006, 43(1), pp. 39-58.


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