Creating Company Comparison Reports using Mergent Online
1. Go to Mergent Online.
2. To compare companies in industry,
begin at the Advanced Search screen and type the appropriate digits of the SIC or NAIC code in the proper field. (If you are not sure of the SIC or NAIC code, use the SIC or NAIC look-up table, or look up a company whose name you know in that industry).
Hit the “Submit” button to retrieve all companies in this industry group.
At this Search Results page, you can select specific companies or all companies on the result page (up to 200).
3. To compare competitors of your target company,
click on the Competition tab, and
click on add all to Company Analysis List at foot of page.
(You can also build a list by looking up individual companies by name or ticker symbol.)
4. Once you have selected your group of companies, move your mouse over “Expand” on the Company Analysis List (in the upper right of your screen) and click on Create Comparison Report.
5. On the Comparison Report Criteria Selection Screen, choose the company that you would like to compare to others in the group, and select the variables by adding the criteria.
6. Choose “Create Report” to generate a comparison report.