New marketing databases available
The Library has added access to three databases that cover consumer demographics.
The first database is a new segment of Statista, the Statista Global Consumer Survey. This covers 28 countries and has data on consumer demographics, brand share and consumer preferences. It has a built-in cross-tabulation tool, which lets users build their own reports using a wide range of demographic and market variables.
Access the Statista Global Consumer Survey here. Click “Browse the Consumer Global Survey” to access the database
The second database is Consumer Brand Analytics, which covers brands and consumers in the U.S. It includes 19 major product categories and has detailed consumer demographics. It also features many different ways to analyze data and will soon include data on consumers switching brands within a category.
Access Consumer Brand Analytics here
The third database is Sports Market Analytics, which aggregates news and data on professional, college and recreational sports. It includes attendance figures and overall television viewership for spectator sports. It also covers participation, market and brand share for recreational sports.
Access Sports Market Analytics here.