The University of Chicago Library > The Hanna Holborn Gray Special Collections Research Center > Finding Aids > Guide to the Arthur W. Schultz Papers 1945-1985
© 2008 University of Chicago Library
The Arthur W. Schultz Papers were processed and preserved with the generous support of Arthur W. Schultz.
| Title: | Schultz, Arthur W. Papers |
|---|---|
| Dates: | 1945-1985 |
| Size: | 6.25 linear feet (13 boxes) |
| Repository: |
Hanna Holborn Gray Special Collections Research Center |
| Abstract: | Advertising executive Arthur W. Schultz (A.B. 1967) joined the staff of Foote, Cone & Belding Communications as an account management trainee in 1948, working his way up to chief executive officer of the company in 1970. The speeches, correspondence, business records, and other material in this collection document Arthur W. Schultz's career as an advertising executive, and also includes material broadly related to Foote, Cone & Belding, and founder Fairfax M. Cone. |
Cassette tapes in Series I are restricted due to equipment and reformatting requirements.
The remainder of the collection is open for research, with no restrictions.
When quoting material from this collection, the preferred citation is: Schultz, Arthur W. Papers, [Box #, Folder #], Hanna Holborn Gray Special Collections Research Center, University of Chicago Library
Advertising executive Arthur W. Schultz (A.B. 1967) joined the staff of Foote, Cone & Belding Communications as an account management trainee in 1948. Deeply influenced by founder Fairfax M. Cone, he remained with the company for the rest of his career. Working his way up through management and executive positions, he was named chief executive officer in 1970, a position he held until his retirement. Schultz also chaired the company's board of directors, and was active on Boards of Trustees of cultural institutions, including the University of Chicago and the Art Institute of Chicago.
In speeches given for Foote, Cone & Belding and other organizations, Schultz demonstrated his particular interests in training and development of employees, consumer behavior, and the challenges of businesses and advertising in relation to government regulation.
This collection documents Arthur W. Schultz's career as an advertising executive, business development and strategy at Foote, Cone & Belding, and the work of Schultz's mentor, Fairfax M. Cone.
The collection is divided into four series. Series I: Speeches, contains drafts of speeches given by Arthur W. Schultz between 1966-1982, as well as supporting slides, publications, research data, audio tapes and interview texts. Series II: Correspondence, includes professional correspondence of Arthur W. Schultz from the 1950s-1980s, as well as a collection of correspondence of Fairfax M. Cone from the 1950s-1960s. Series III: Business Records, contains copies of Foote, Cone & Belding's reports, newsletters, notices, brochures, and employee training manuals, as well as internal documents related to business strategy and executive structure; this material spans the 1960s-1980s, the period in which Schultz was influential as an executive and director. Series IV: Publications, contains a selection of Schultz's writings on advertising, management and consumer behavior, as published in periodicals during the early 1980s. Series V: Memorabilia, contains material commemorating business achievements, including publications, invitations and a photograph.
Cone, Fairfax M. Papers
Series I: Speeches |
This series contains drafts of speeches given by Arthur W. Schultz, as well as supporting slides, publications, research data and audio tapes. Schultz gave most of these speeches in his capacity as an executive at Foote, Cone Foote, Cone & Belding Belding. Other speeches were given at meetings and events for the University of Chicago and the Art Institute of Chicago. This series also contains some texts of interviews with Schultz in the form of drafts, clippings and tear sheets. The speeches were organized into a set of nine binders or "books," now disbound, spanning the years 1966-1982. Speeches within each book are organized in reverse chronological order, from the latest to earliest given in each time period.
| Box 1 Folder 1-3 | Book One, 1966-1974
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| Box 1 Folder 4-6 | Book Two, 1974-1977
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| Box 1 Folder 7 | Book Three, 1977-1978
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| Box 2 Folder 1-3 | Book Three, 1977-1978
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| Box 2 Folder 4-6 | Book Four, 1978-1979
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| Box 3 Folder 1 | Book Four, 1978-1979
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| Box 3 Folder 2-6 | Book Five, 1979
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| Box 4 Folder 1-5 | Book Six, 1979-1980
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| Box 4 Folder 6 | Book Seven, 1980
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| Box 5 Folder 1-2 | Book Seven, 1980
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| Box 5 Folder 3-5 | Book Eight, 1980
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| Box 5 Folder 6-7 | Book Nine, 1980-1982
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| Box 6 Folder 1-3 | Book Nine, 1980-198s
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| Box 6 Folder 4 | Early presentations, ca. 1945 |
| Box 6 Folder 5 | "What Kind of City Do I Want to Live In?" Chicago Plan Commission presentation to the City Planning Advisory Board, 1952 |
| Box 6 Folder 6-7 | Drafts, 1972-1983 |
| Box 6 Folder 8 | Orientation Day, 1978 |
| Box 6 Folder 9 | Presentation to the University of Chicago Commission on Foreign and Domestic Affairs, 1978 |
| Box 7 Folder 1 | "The Importance of Advertising in Building a Brand," Brazil, 1979 |
| Box 7 Folder 2 | World Management Conference, Monte Carlo, 1980 |
| Box 7 Folder 3-4 | Drafts, interviews and correspondence, 1982 |
| Box 7 Folder 5 | Art Institute of Chicago Sustaining Fellows Annual Meeting, introduction of Hanna Gray, 1982 |
| Box 7 Folder 6 | Report for 1992 World's Fair to the Bureau of International Expositions, 1982 |
| Box 7 Folder 7 | "We've Come a Long Way, Baby," undated |
| Box 7 Folder 8 | "Going Private, Staying Public," undated |
Series II: Correspondence |
This series contains professional correspondence from Schultz's career at Foote, Cone & Belding, as well as some personal letters and a collection of correspondence of Fairfax M. Cone. This collection is divided into two subseries. Subseries 1: Arthur W. Schultz, contains incoming and outgoing correspondence spanning the years 1957-1985. It includes a collection of Schultz's memoranda to staff, letterbooks of collected correspondence, and additional letters and memoranda collected by subject or correspondent. Subseries 2: Fairfax M. Cone, collects incoming and outgoing correspondence spanning the years 1955-1968.
Subseries 1: Arthur W. Schultz |
| Box 7 Folder 9 | Memoranda to staff, 1970-1981 |
| Box 7 Folder 10 | Letterbook, 1957-1978 |
| Box 8 Folder 1-3 | Letterbooks, 1959-1982 |
| Box 9 Folder 1-2 | Appointment as General Manager of Chicago Office, letters of congratulation, 1966 |
| Box 9 Folder 3 | Interoffice correspondence, 1964-1977 |
| Box 9 Folder 3 | Memoranda to staff, 1967-1973 |
| Box 9 Folder 3 | Confidential interoffice correspondence, 1968-1980 |
| Box 9 Folder 3 | John E. Jeuck, 1978-1981 |
| Box 9 Folder 7-9 | General, 1977-1985 |
| Box 9 Folder 10 | Melvin Anshen, 1982-1983 |
Subseries 2: Fairfax Cone |
| Box 9 Folder 11-12 | Incoming and outgoing letters and memoranda, 1955-1968 |
Series III: Business Records |
This series contains records of Foote, Cone & Belding, spanning the years 1963-1982. This series contains brochures and manuals for professional development and employee training, an area in which Schultz was particularly interested. Other print publications and ephemera include reports, notices of meetings, prospectuses, brochures, and newsletters. This series also contains correspondence, notes, presentation material, and other internal documents related to Foote, Cone & Belding's business strategy and executive structure.
| Box 10 Folder 1 | Worldwide Reports, 1972-1974 |
| Box 10 Folder 2 | Reports to Shareholders, 1964-1966 |
| Box 10 Folder 3 | Annual Meetings of Shareholders, reports, 1964-1974 |
| Box 10 Folder 4 | Quarterly reports to shareholders, 1966-1981 |
| Box 10 Folder 5 | Notices of Annual Meetings of Stockholders, 1964-1981 |
| Box 10 Folder 6 | Prospectuses, 1976-1981 |
| Box 10 Folder 7-9 | Annual reports, notices of annual meetings and reports to shareholders, 1963-1984 |
| Box 11 Folder 1-6 | Annual reports, notices of annual meetings and reports to shareholders, 1972-1982 |
| Box 11 Folder 7 | Brochures, ca. 1960s-1980s |
| Box 11 Folder 8 | "The Role of Research in the Development of Advertising," manual, 1975 |
| Box 11 Folder 9 | Creative Development Program brochure, 1977 |
| Box 11 Folder 10 | Account Executive Development Program brochures, ca. 1970s |
| Box 11 Folder 11 | "What Do You Mean I Can't Write? A Practical Guide to Business Writing for Foote, Cone & Belding Employees," draft, undated |
| Box 11 Folder 12 | "A Guide to Television Production at Foote, Cone & Belding," undated |
| Box 11 Folder 13 | Ron Hoff, "Presentation Techniques," manual, 1977 |
| Box 11 Folder 14 | John E. O'Toole, "Making Ads," manual, ca. 1977 |
| Box 11 Folder 15 | "The FCB Presentation Style," manual, undated |
| Box 11 Folder 16-17 | Newsletters, reports and promotional material, ca. 1973-1981 |
| Box 12 Folder 1-3 | Management succession, correspondence, 1979-1980 |
| Box 12 Folder 4 | FCB London, three-year plan, 1978-1980 |
| Box 12 Folder 5 | "Strategy, Idea, Execution," presentation material, 1980 |
| Box 12 Folder 6 | "The New Strategy Board System," outline, 1980 |
| Box 12 Folder 7 | FCB Chicago, new business plan, 1981 |
| Box 12 Folder 8 | "New Business - 17 Lessons Learned," presentation to the Board of Directors, 1981 |
| Box 12 Folder 9 | Confidentiality, business strategy and executive structure, correspondence, 1974-1978 |
Series IV: Publications |
This series represents a selection of Schultz's published writings on management, advertising and consumer behavior. Materials in this series date from the early 1980s, and include copies of journals and magazines, as well as tear sheets of individual articles.
| Box 12 Folder 10 | "Tomorrow's Consumer," Loyola Business Forum, 1980 |
| Box 12 Folder 11 | Articles, 1980-1981
|
| Box 13 Folder 1 | "Disciplined Management Can Raise Your Profits," Leaders, 1981 |
Series V: Memorabilia |
This series contains memorabilia of Schultz's career, including clippings and publications related to business achievements, invitations to anniversary events, and a photograph commemorating the 100th anniversary of First National Bank.
| Box 13 Folder 2 | Clippings and newsletters, 1973-1976 |
| Box 13 Folder 3 | Invitations, 1970s |
| Box 13 Folder 4 | First National Bank, 100th anniversary, photograph with John Drick, 1973 |