Selected Bibliography for Pradeep K. Chintagunta

Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing

Home page of Pradeep K. Chintagunta

Published Works


"Service Quality Variability and Termination Behavior." S.  Sriram, Pradeep K. Chintagunta and Puneet Manchanda; Management Science, 2015, 61(11), pp. 2739-59.

http://dx.doi.org/10.1287/mnsc.2014.2105

"Blogs, Advertising, and Local-Market Movie Box Office Performance." Shyam Gopinath, Pradeep K. Chintagunta and Sriram Venkataraman; Management Science, 2013, 59(12), pp. 2635-54.
http://dx.doi.org/10.1287/mnsc.2013.1732

"Editorial—Marketing Science: A Strategic Review." Pradeep Chintagunta, Dominique Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan and Richard Staelin; Marketing Science, 2013, 32(1), pp. 4-7.
http://dx.doi.org/10.1287/mksc.1120.0763

"New Drug Diffusion When Forward-Looking Physicians Learn from Patient Feedback and Detailing." Pradeep K. Chintagunta, Ronald L. Goettler and Minki Kim; Journal of Marketing Research, 2012, 49(6), pp. 807-21.
http://dx.doi.org/10.1509/jmr.11.0114

"Investigating Brand Preferences across Social Groups and Consumption Contexts." Minki Kim and Pradeep Chintagunta; Quantitative Marketing and Economics, 2012, 10(3), pp. 305-33.
http://dx.doi.org/10.1007/s11129-011-9117-0

"Quantifying Transaction Costs in Online/Off-Line Grocery Channel Choice." Pradeep K. Chintagunta, Junhong Chu and Javier Cebollada; Marketing Science, 2012, 31(1), pp. 96-114.
http://dx.doi.org/10.1287/mksc.1110.0678

"A Pre-Diffusion Growth Model of Intentions and Purchase." Pradeep Chintagunta and Jonathan Lee; Journal of the Academy of Marketing Science, 2012, 40(1), pp. 137-54.
http://dx.doi.org/10.1007/s11747-011-0273-2

"Structural Workshop Paper—Discrete-Choice Models of Consumer Demand in Marketing." Pradeep K. Chintagunta and Harikesh S. Nair; Marketing Science, 2011, 30(6), pp. 977-96.
http://dx.doi.org/10.1287/mksc.1110.0674

"Assessing the Effect of Marketing Investments in a Business Marketing Context." V. Kumar, S. Sriram, Anita Luo and Pradeep K. Chintagunta; Marketing Science, 2011, 30(5), pp. 924-40.
http://dx.doi.org/10.1287/mksc.1110.0661

"An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets." Junhong Chu and Pradeep K. Chintagunta; Journal of Marketing, 2011, 75(2), pp. 75-92.
http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=58009550

"The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation across Local Markets." Pradeep K. Chintagunta, Shyam Gopinath and Sriram Venkataraman; Marketing Science, 2010, 29(5), pp. 944-57.
http://dx.doi.org/10.1287/mksc.1100.0572

"An Empirical Analysis of Shopping Behavior across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics." Junhong Chu, Marta Arce-Urriza, José-Javier Cebollada-Calvo and Pradeep K. Chintagunta; Journal of Interactive Marketing, 2010, 24(4), pp. 251-68.
http://dx.doi.org10.1016/j.intmar.2010.07.004

"The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service." Sungjoon Nam, Puneet Manchanda and Pradeep K. Chintagunta; Marketing Science, 2010, 29(4), pp. 690-700.
http://dx.doi.org/10.1287/mksc.1090.0550

"Complementarities and the Demand for Home Broadband Internet Services." Hongju Liu, Pradeep K. Chintagunta and Ting Zhu; Marketing Science, 2010, 29(4), pp. 701-20.
http://dx.doi.org/10.1287/mksc.1090.0551

"Investigating Consumer Purchase Behavior in Related Technology Product Categories." S. Sriram, Pradeep K. Chintagunta and Manoj K. Agarwal; Marketing Science, 2010, 29(2), pp. 291-314.
http://dx.doi.org/10.1287/mksc.1090.0506

"Tipping and Concentration in Markets with Indirect Network Effects." Jean-Pierre H. Dubé, Günter J. Hitsch and Pradeep K. Chintagunta; Marketing Science, 2010, 29(2), pp. 216-49.
http://dx.doi.org/10.1287/mksc.1090.0541

"Nonparametric Discrete Choice Models with Unobserved Heterogeneity." Richard A. Briesch, Pradeep K. Chintagunta and Rosa L. Matzkin; Journal of Business and Economic Statistics, 2010, 28(2), pp. 291-307.
http://dx.doi.org/10.1198/jbes.2009.07219

"Advertising Strategies in a Franchise System." Simon Pierre Sigué and Pradeep Chintagunta; European Journal of Operational Research, 2009, 198(2), pp. 655-65.
http://dx.doi.org/10.1016/j.ejor.2008.09.027

"Retailer Pricing and Competitive Effects." Praveen Kopalle, Dipayan Biswas, Pradeep K. Chintagunta, Jia Fan, Koen Pauwels, Brian T. Ratchford and James A. Sills; Journal of Retailing, 2009, 85(1), pp. 56-70.
http://dx.doi.org/10.1016/j.jretai.2008.11.005

"Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior." Xiaojing Dong, Puneet Manchanda and Pradeep K. Chintagunta; Journal of Marketing Research, 2009, 46(2), pp. 207-21.
http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=36849512

"How Does Assortment Affect Grocery Store Choice?" Richard A. Briesch, Pradeep K. Chintagunta and Edward J. Fox; Journal of Marketing Research, 2009, 46(2), pp. 176-89.
http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=36849513

"Measuring Marketing-Mix Effects in the 32/64 Bit Video-Game Console Market." Pradeep K. Chintagunta, Harikesh S. Nair and R. Sukumar; Journal of Applied Econometrics, 2009, 24(3), pp. 421-45.
http://dx.doi.org/10.1002/jae.1056

"Information, Learning, and Drug Diffusion: The Case of Cox-2 Inhibitors." Pradeep Chintagunta, Renna Jiang and Ginger Jin; Quantitative Marketing and Economics, 2009, 7(4), pp. 399-443.
http://dx.doi.org/10.1007/s11129-009-9072-1

"Quantifying the Economic Value of Warranties in the U.S. Server Market." Junhong Chu and Pradeep K. Chintagunta; Marketing Science, 2009, 28(1), pp. 99-121.
http://dx.doi.org/10.1287/mksc.1080.0380

"Research Note--A Comparison of within-Household Price Sensitivity across Online and Offline Channels." Junhong Chu, Pradeep Chintagunta and Javier Cebollada; Marketing Science, 2008, 27(2), pp. 283-99.
http://dx.doi.org/10.1287/mksc.1070.0288

"A Discrete-Continuous Model for Multicategory Purchase Behavior of Households." Inseong Song and Pradeep K. Chintagunta; Journal of Marketing Research, 2007, 44(4), pp. 595-612.
http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=26989737

"Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry." Junhong Chu, Pradeep K. Chintagunta and Naufel J. Vilcassim; Journal of Marketing Research, 2007, 44(1), pp. 29-41.
http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=23892148

"The Role of Self Selection, Usage Uncertainty and Learning in the Demand for Local Telephone Service." Sridhar Narayanan, Pradeep K. Chintagunta and Eugenio J. Miravete; Quantitative Marketing and Economics, 2007, 5(1), pp. 1-34.
http://dx.doi.org/10.1007/s11129-006-9015-z

"Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets." Ashutosh Dixit and Pradeep K. Chintagunta; Journal of Marketing, 2007, 71(2), pp. 150-68.
http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=24279393

"Endogeneity and Simultaneity in Competitive Pricing and Advertising: A Logit Demand Analysis." Pradeep K. Chintagunta, Vrinda Kadiyali and Naufel J. Vilcassim; Journal of Business, 2006, 79(6), pp. 2761.
http://www.jstor.org/stable/10.1086/507998

"Structural Modeling in Marketing: Review and Assessment." Pradeep Chintagunta, Tulin Erdem, Peter E. Rossi and Michel Wedel; Marketing Science, 2006, 25(6), pp. 604-16.
http://dx.doi.org/10.1287/mksc.1050.0161

"Measuring Cross-Category Price Effects with Aggregate Store Data." Inseong Song and Pradeep K. Chintagunta; Management Science, 2006, 52(10), pp. 1594.
http://dx.doi.org/10.1287/mnsc.1060.0563

"Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets." S. Sriram, Pradeep K. Chintagunta and Ramya Neelamegham; Marketing Science, 2006, 25(5), pp. 440.
http://dx.doi.org/10.1287/mksc.1050.0188

"Research Note-Sole Entrant, Co-Optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands." R. Venkatesh, Pradeep Chintagunta and Vijay Mahajan; Management Science, 2006, 52(4), pp. 613.
http://dx.doi.org/10.1287/mnsc.1050.0457

"Understanding Store-Brand Purchase Behavior across Categories." Karsten Hansen, Vishal Singh and Pradeep Chintagunta; Marketing Science, 2006, 25(1), pp. 75-90.
http://dx.doi.org/10.1287/mksc.1050.0151

"The Effect of Banner Advertising on Internet Purchasing." Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh and Pradeep K. Chintagunta; Journal of Marketing Research, 2006, 43(1), pp. 98-108.
http://search.epnet.com/login.aspx?direct=true&db=bth&an=19625416

"Estimating a Stockkeeping-Unit-Level Brand Choice Model That Combines Household Panel Data and Store Data." Pradeep K. Chintagunta and Jean-Pierre Dubé; Journal of Marketing Research, 2005, 42(3), pp. 368-79.
http://search.epnet.com/login.aspx?direct=true&db=bth&an=18072550

"Temporal Differences in the Role of Marketing Communication in New Product Categories." Sridhar Narayanan, Puneet Manchanda and Pradeep K. Chintagunta; Journal of Marketing Research, 2005, 42(3), pp. 278-90.
http://search.epnet.com/login.aspx?direct=true&db=bth&an=18072542

"Accounting for Primary and Secondary Demand Effects with Aggregate Data." Harikesh Nair, Jean-Pierre Dubé and Pradeep Chintagunta; Marketing Science, 2005, 24(3), pp. 444.
http://dx.doi.org/10.1287/mksc.1040.0101

"Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household Level Brand Choice Models." Pradeep K. Chintagunta, Jean-Pierre Dubé and Khim Yong Goh; Management Science, 2005, 51(5), pp. 832.
http://dx.doi.org/10.1287/mnsc.1040.0323

"Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates." David R. Bell, André Bonfrer and Pradeep K. Chintagunta; Journal of Marketing Research, 2005, 42, pp. 169.
http://search.epnet.com/login.aspx?direct=true&db=bth&an=16997278

"Time-Varying Competition." K. Sudhir, Pradeep K. Chintagunta and Vrinda Kadiyali; Marketing Science, 2005, 24(1), pp. 96.
http://dx.doi.org/10.1287/mksc.1040.0074

"Strategic Pricing and Detailing Behavior in International Markets." Pradeep K. Chintagunta and Ramarao Desiraju; Marketing Science, 2005, 24(1), pp. 67.
http://dx.doi.org/10.1287/mksc.1030.0029

"Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations." Ramarao Desiraju, Harikesh Nair and Pradeep Chintagunta; International Journal of Research in Marketing, 2004, 21(4), pp. 341.
http://dx.doi.org/10.1016/j.ijresmar.2004.05.001

"Response Modeling with Nonrandom Marketing Mix Variables." Puneet Manchanda, Peter E. Rossi and Pradeep K. Chintagunta; Journal of Marketing Research, 2004, 41(4), pp. 467.
http://www.jstor.org/stable/30164711

"Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis." Puneet Manchanda and Pradeep K. Chintagunta; Marketing Letters, 2004, 15(2-3), pp. 129.
http://dx.doi.org/10.1023/B:MARK.0000047389.93584.09

"Modeling and Forecasting the Sales of Technology Products." Ramya Neelamegham and Pradeep K. Chintagunta; Quantitative Marketing and Economics, 2004, 2(3), pp. 195.
http://dx.doi.org/10.1023/B:QMEC.0000037077.02026.50

"Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions." Sridhar Narayanan, Ramarao Desiraju and Pradeep K. Chintagunta; Journal of Marketing, 2004, 68(4), pp. 90-105.
http://www.jstor.org/stable/30162019

"The Augmented Latent Class Model: Incorporating Additional Heterogeneity in the Latent Class Model for Panel Data." Sajeev Varki and Pradeep K. Chintagunta; Journal of Marketing Research, 2004, 41( 2), pp. 226.
http://www.jstor.org/stable/30162329

"Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?" André Bonfrer and Pradeep K. Chintagunta; Review of Industrial Organization, 2004, 24(2), pp. 195.
http://dx.doi.org/10.1023/B:REIO.0000033352.19694.4a

"Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants." Harikesh Nair, Pradeep Chintagunta and Jean-Pierre Dubé; Quantitative Marketing and Economics, 2004, 2(1), pp. 23.
http://dx.doi.org/10.1023/B:QMEC.0000017034.98302.44

"Balancing Profitability and Customer Welfare in a Supermarket Chain." Pradeep K. Chintagunta, Jean-Pierre Dubé and Singh Vishal; Quantitative Marketing and Economics, 2003, 1(1), pp. 111.
http://dx.doi.org/10.1023/A:1023534028314

"Comment on Bayesian Analysis of Simultaneous Demand and Supply." Jean-Pierre Dubé and Pradeep K. Chintagunta; Quantitative Marketing and Economics, 2003, 1(3), pp. 293.
http://dx.doi.org/10.1023/B:QMEC.0000003330.48325.e1

"A Micromodel of New Product Adoption with Heterogeneous and Forward Looking Consumers: Application to the Digital Camera Category." Song Inseong and Pradeep K. Chintagunta; Quantitative Marketing and Economics, 2003, 1(4), pp. 371.
http://dx.doi.org/10.1023/B:QMEC.0000004843.41279.f3

"The Proportional Hazard Model for Purchase Timing: A Comparison of Alternative Specifications." P. B. Seetharaman and Pradeep K. Chintagunta; Journal of Business and Economic Statistics, 2003, 21(3), pp. 368-82.
http://www.jstor.org/stable/1392586

"Structural Applications of the Discrete Choice Model." Jean-Pierre Dubé, Pradeep Chintagunta, Amil Petrin, Bart Bronnenberg, Ron Goettler, P. B. Seetharaman, K. Sudhir, Raphael Thomadsen and Ying Zhao; Marketing Letters, 2002, 13(3), pp. 207-20.
http://dx.doi.org/10.1023/A:1020266620866

"Market Structure across Stores: An Application of a Random Coefficients Logit Model with Store Level Data," Pradeep Chintagunta, Jean-Pierre Dube and Vishal Singh, in P. H. Franses and A. L. Montgomery: Econometric Models in Marketing. Amsterdam; London and New York: Elsevier Science, JAI, 2002, pp. 191-221

"Investigating Category Pricing Behavior at a Retail Chain." Pradeep K. Chintagunta; Journal of Marketing Research, 2002, 39( 2), pp. 141.
http://www.jstor.org/stable/1558482

"Structural Applications of the Discrete Choice Model." Jean-Pierre Dubé, Pradeep Chintagunta, Amil Petrin, Bart Bronnenberg, Ron Goettler, P. B. Seetharaman, K. Sudhir, Raphael Thomadsen and Zhao Ying; Marketing Letters, 2002, 13( 3), pp. 207.
http://dx.doi.org/10.1023/A:1020266620866

"Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior." Pradeep K. Chintagunta, Andre Bonfrer and Inseong Song; Management Science, 2002, 48(10), pp. 1242-67.
http://dx.doi.org/10.1287/mnsc.48.10.1242.274

"Semiparametric Estimation of Brand Choice Behavior." Richard A. Briesch, Pradeep K. Chintagunta and Rosa L. Matzkin; Journal of the American Statistical Association, 2002, 97(460), pp. 973-82.
http://www.jstor.org/stable/3085819

"Panel Data Analysis of Household Brand Choices." Pradeep Chintagunta, Ekaterini Kyriazidou and Joseph Perktold; Journal of Econometrics, 2001, 103(1-2), pp. 111-53.
http://dx.doi.org/10.1016/S0304-4076(01)00041-0

"Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data." Pradeep K. Chintagunta; Marketing Science, 2001, 20(4), pp. 442-56.
http://dx.doi.org/10.1287/mksc.20.4.442.9751

"Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market." Vrinda Kadiyali, Pradeep Chintagunta and Naufel Vilcassim; Marketing Science, 2000, 19(2), pp. 127-48.
http://www.jstor.org/stable/193154

"Measuring the Effects of New Brand Introduction on Inter Brand Strategic Interaction." Pradeep K Chintagunta; European Journal of Operational Research, 1999, 118(2), pp. 315.
http://dx.doi.org/10.1016/S0377-2217(99)00028-4

"Investigating Household State Dependence Effects across Categories." P. Seetharaman, Andrew Ainslie and Pradeep K. Chintagunta; Journal of Marketing Research, 1999, 36(4), pp. 488-500.
http://www.jstor.org/stable/3152002

"Product Line Extensions and Competitive Market Interactions: An Empirical Analysis." Vrinda Kadiyali, Naufel Vilcassim and Pradeep Chintagunta; Journal of Econometrics, 1999, 89(1-2), pp. 339-63.
http://dx.doi.org/10.1016/S0304-4076(98)00066-9

"A Bayesian Model to Forecast New Product Performance in Domestic and International Markets." Ramya Neelamegham and Pradeep Chintagunta; Marketing Science, 1999, 18(2), pp. 115-36.
http://www.jstor.org/stable/193212

"Variety Seeking, Purchase Timing, and the "Lightning Bolt" Brand Choice Model." Pradeep K. Chintagunta; Management Science, 1999, 45(4), pp. 486-98.
http://www.jstor.org/stable/2634819

"Investigating Dynamic Multifirm Market Interactions in Price and Advertising." Naufel J. Vilcassim, Vrinda Kadiyali and Pradeep K. Chintagunta; Management Science, 1999, 45(4), pp. 499-518.
http://www.jstor.org/stable/2634820

"A Model of Inertia and Variety Seeking with Marketing Variables." P. B. Seetharaman and Pradeep Chintagunta; International Journal of Research in Marketing, 1998, 15(1), pp. 1.
http://dx.doi.org/10.1016/S0167-8116(97)00015-3

"Investigating Purchase Timing Behavior in Two Related Product Categories." Pradeep K. Chintagunta and Sudeep Haldar; Journal of Marketing Research, 1998, 35(1), pp. 43-53.
http://www.jstor.org/stable/3151929

"An Empirical Investigation of the "Dynamic Mcfadden" Model of Purchase Timing and Brand Choice: Implications for Market Structure." Pradeep K. Chintagunta and Alok R. Prasad; Journal of Business and Economic Statistics, 1998, 16(1), pp. 2-12.
http://www.jstor.org/stable/1392011

"Inertia and Variety Seeking in a Model of Brand-Purchase Timing." Pradeep K. Chintagunta; Marketing Science, 1998, 17(3), pp. 253-70.
http://www.jstor.org/stable/193230

"Representing Heterogeneity in Consumer Response Models." Wayne S. Desarbo, Asim Ansari, Pradeep Chintagunta, Charles Himmelberg, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, Kannan Srinivasan and Michel Wedel; Marketing Letters, 1997, 8( 3), pp. 335.
http://dx.doi.org/10.1023/A:1007916714911

"Household Heterogeneity and State Dependence in a Model Purchase Strings: Empirical Results and Managerial Implications." Sachin Gupta, Pradeep K. Chintagunta and Dick R. Wittink; International Journal of Research in Marketing, 1997, 14(4), pp. 341.
http://dx.doi.org/10.1016/S0167-8116(97)00016-5

"Investigating the Effects of a Line Extension or New Brand Introduction on Market Structure." Pradeep K. Chintagunta; Marketing Letters, 1996, 7( 4), pp. 319.
http://dx.doi.org/10.1007/BF00435539

"Investigating the Effects of Marketing Variables and Unobserved Heterogeneity in a Multinomial Probit Model." Pradeep K. Chintagunta and Bo E. Honore; International Journal of Research in Marketing, 1996, 13(1), pp. 1.
http://dx.doi.org/10.1016/0167-8116(95)00018-6

"Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data." Sachin Gupta, Pradeep Chintagunta, Anil Kaul and Dick R. Wittink; Journal of Marketing Research, 1996, 33(4), pp. 383-98.
http://www.jstor.org/stable/3152210

"A Framework for Investigating Habits, "the Hand of the Past," and Heterogeneity in Dynamic Brand Choice." Rishin Roy, Pradeep K. Chintagunta and Sudeep Haldar; Marketing Science, 1996, 15(3), pp. 280-99.
http://www.jstor.org/stable/184123

"Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together?" Vrinda Kadiyali, Nauel J. Vilcassim and Pradeep K. Chintagunta; Journal of Business, 1996, 69(4), pp. 459-87.
http://www.jstor.org/stable/2353405

"Pricing Strategies in a Dynamic Duopoly: A Differential Game Model." Pradeep K. Chintagunta and Vithala R. Rao; Management Science, 1996, 42(11), pp. 1501-14.
http://www.jstor.org/stable/2634517

"A Two-Period Repeated Game Advertising Investment Model for Oligopolistic Markets with an Application to the Beer Industry." Pradeep K. Chintagunta and Naufel J. Vilcassim; Decision Sciences, 1995, 26(4), pp. 531.
http://proquest.umi.com/pqdlink?did=9132826&sid=1&Fmt=1&clientId=13392&RQT=309&VName=PQD

"Investigating Retailer Product Category Pricing from Household Scanner Panel Data." Naufel J. Vilcassim and Pradeep K. Chintagunta; Journal of Retailing, 1995, 71(2), pp. 103.
http://dx.doi.org/10.1016/0022-4359(95)90003-9

"Empirical Analysis of a Dynamic Duopoly Model of Competition." Pradeep K. Chintagunta and Dipak C. Jain; Journal of Economics and Management Strategy, 1995, 4(1), pp. 109-31.

"Heterogeneous Logit Model Implications for Brand Positioning." Pradeep K. Chintagunta; Journal of Marketing Research, 1994, 31(2), pp. 304.
http://www.jstor.org/stable/3152201

"Marketing Investment Decisions in a Dynamic Duopoly: A Model and Empirical Analysis." Pradeep K. Chintagunta and Naufel J. Vilcassim; International Journal of Research in Marketing, 1994, 11(3), pp. 287.
http://dx.doi.org/10.1016/0167-8116(94)90007-8

"On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models." Sachin Gupta and Pradeep K. Chintagunta; Journal of Marketing Research, 1994, 31(1), pp. 128-36.
http://www.jstor.org/stable/3151952

"A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data." Dipak C. Jain, Naufel J. Vilcassim and Pradeep K. Chintagunta; Journal of Business and Economic Statistics, 1994, 12(3), pp. 317-28.
http://www.jstor.org/stable/1392088

"Customer Value Assessment in Business Markets: A State-of-Practice Study." James C. Anderson, Dipak C. Jain and Pradeep K. Chintagunta; Journal of Business-to-Business Marketing, 1993, 1(1), pp. 3.

"Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households." Pradeep K. Chintagunta; Marketing Science, 1993, 12(2), pp. 184-208.
http://www.jstor.org/stable/184039

"Equilibrium Pricing and Advertising Strategies for Nondurable Experience Products in a Dynamic Duopoly." Pradeep K. Chintagunta, Vithala R. Rao and Naufel J. Vilcassim; Managerial and Decision Economics, 1993, 14(3), pp. 221-34.
http://www.jstor.org/stable/2487940

"Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects." Pradeep K. Chintagunta; Management Science, 1993, 39(9), pp. 1146-62.
http://www.jstor.org/stable/2632819

"Heterogeneity in Nested Logit Models: An Estimation Approach and Empirical Results." Pradeep K. Chintagunta; International Journal of Research in Marketing, 1992, 9(2), pp. 161.
http://dx.doi.org/10.1016/0167-8116(92)90036-K

"A Dynamic Model of Channel Member Strategies for Marketing Expenditures." Pradeep K. Chintagunta and Dipak Jain; Marketing Science, 1992, 11(2), pp. 168-88.
http://www.jstor.org/stable/183882

"An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly." Pradeep K. Chintagunta and Naufel J. Vilcassim; Management Science, 1992, 38(9), pp. 1230-44.
http://www.jstor.org/stable/2632631

"Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments." Pradeep K. Chintagunta; Marketing Science, 1992, 11(4), pp. 386-407.
http://www.jstor.org/stable/184096

"Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data." Pradeep K. Chintagunta, Dipak C. Jain and Naufel J. Vilcassim; Journal of Marketing Research, 1991, 28(4), pp. 417-28.
http://www.jstor.org/stable/3172782

Customer Value Assessment in Business Markets : A State-of-Practice Study; James C. Anderson, Dipak C. Jain and Pradeep K. Chintagunta; Isbm Report 10-1991; University Park, Pa.: Institute for the Study of Business Markets College of Business Administration Pennsylvania State University, 1991
http://isbm.smeal.psu.edu/library/working-paper-articles/1993-working-papers/10-1993-customer-value-assessment.pdf

"A Study of Manufacturer-Retailer Marketing Strategies: A Differential Game Approach," Pradeep Chintagunta and Dipak C. Jain, in R. P. Hamalainen and H. K. Ehtamo: Dynamic Games in Economic Analysis: Proceedings of the Fourth International Symposium on Differential Games and Applications, August 9-10, 1990, Helsinki University of Technology, Finland. New York; Berlin; London and Tokyo: Springer, 1991, pp. 1-10

Issues in Panel Data Analysis: A Theoretical and Empirical Investigation; Pradeep K. Chintagunta; Ph.D Dissertation, Northwestern University, 1990.