Selected Bibliography for Ayelet Fishbach
Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing
Ayelet Fishbach author profile at Scopus
Published Works
"The Structure of Intrinsic Motivation." Ayelet Fishbach and Kaitlin Woolley; Annual Review of Organizational Psychology and Organizational Behavior, 2022, 9(1), pp. 339-63.
"Surprised Elaboration: When White Men Get Longer Sentences." Lauren Eskreis-Winkler and Ayelet Fishbach; Journal of Personality and Social Psychology, 2022, pp. No Pagination Specified-No Pagination Specified.
"Personal Agency and Social Support: Substitutes of Complements?" Ayelet Fishbach; Psychological Inquiry, 2022, 33(1), pp. 42-45.
"Can’t Wait or Won’t Wait? The Two Barriers to Patient Decisions." Annabelle R. Roberts and Ayelet Fishbach; Trends in Cognitive Sciences, 2022, 26(4), pp. 283-85.
"Motivating Personal Growth by Seeking Discomfort." Kaitlin Woolley and Ayelet Fishbach; Psychological Science, 2022, 33(4), pp. 510-23.
"Social Exploration: When People Deviate from Options Explored by Others." Yuji K. Winet, Yanping Tu, Shoham Choshen-Hillel and Ayelet Fishbach; Journal of Personality and Social Psychology, 2022, 122(3), pp. 427-42.
"Goal Changes and Healthy Aging." Jutta Heckhausen, Veronika Brandstätter, Ayelet Fishbach, Alexandra M. Freund, Margie E. Lachman and Philippe Robert; The Journals of Gerontology: Series B, 2021, 76(Supplement_2), pp. S105-S14.
"Motivation and Healthy Aging: A Heuristic Model." Alexandra M. Freund, Marie Hennecke, Veronika Brandstätter, Mike Martin, Steven M. Boker, Susan T. Charles, Ayelet Fishbach, Thomas M. Hess, Jutta Heckhausen, Alan J. Gow, Derek M. Isaacowitz, Verena Klusmann, Margie E. Lachman, Ulrich Mayr, Gabriele Oettingen, Philippe Robert, Christina Röcke, Klaus Rothermund, Urte Scholz, Philippe N. Tobler, Hannes Zacher and Rana S. Zadeh; The Journals of Gerontology: Series B, 2021, 76(Supplement_2), pp. S97-S104.
"Megastudies Improve the Impact of Applied Behavioural Science." Katherine L. Milkman, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Pepi Pandiloski, Yeji Park, Aneesh Rai, Max Bazerman, John Beshears, Lauri Bonacorsi, Colin Camerer, Edward Chang, Gretchen Chapman, Robert Cialdini, Hengchen Dai, Lauren Eskreis-Winkler, Ayelet Fishbach, James J. Gross, Samantha Horn, Alexa Hubbard, Steven J. Jones, Dean Karlan, Tim Kautz, Erika Kirgios, Joowon Klusowski, Ariella Kristal, Rahul Ladhania, George Loewenstein, Jens Ludwig, Barbara Mellers, Sendhil Mullainathan, Silvia Saccardo, Jann Spiess, Gaurav Suri, Joachim H. Talloen, Jamie Taxer, Yaacov Trope, Lyle Ungar, Kevin G. Volpp, Ashley Whillans, Jonathan Zinman and Angela L. Duckworth; Nature, 2021, 600(7889), pp. 478-83.
"Feeling Lonely Increases Interest in Previously Owned Products." Feifei Huang and Ayelet Fishbach; Journal of Marketing Research, 2021, 58(5), pp. 968-80.
"What to Say to Round up More Donors, or Bigger Donations." Minjung Koo, Ayelet Fishbach and Hye Kyung Park; Motivation Science, 2021, 7(3), pp. 291-305.
"Trade-Offs in Choice." Franklin Shaddy, Ayelet Fishbach and Itamar Simonson; Annual Review of Psychology, 2021, 72(1), pp. 181-206.
"Love Is Patient: People Are More Willing to Wait for Things They Like." Annabelle R. Roberts, Franklin Shaddy and Ayelet Fishbach; Journal of Experimental Psychology: General, 2021, 150(7), pp. 1423-37.
"Social Hedonic Editing: People Prefer to Experience Events at the Same Time as Others." Franklin Shaddy, Yanping Tu and Ayelet Fishbach; Social Psychological and Personality Science, 2020, 12(7), pp. 1233-40.
"When Wanting Closure Reduces Patients’ Patience." Annabelle R. Roberts and Ayelet Fishbach; Organizational Behavior and Human Decision Processes, 2020, 161, pp. 85-94.
"Food Restriction and the Experience of Social Isolation." Kaitlin Woolley, Ayelet Fishbach and Ronghan Wang; Journal of Personality and Social Psychology, 2020, 119(3), pp. 657-71.
"The First-Member Heuristic: Group Members Labeled “First” Influence Judgment and Treatment of Groups." Janina Steinmetz, Maferima Touré-Tillery and Ayelet Fishbach; Journal of Personality and Social Psychology, 2020, 118(4), pp. 706-19.
"Hidden Failures." Lauren Eskreis-Winkler and Ayelet Fishbach; Organizational Behavior and Human Decision Processes, 2020, 157, pp. 57-67.
"Shared Plates, Shared Minds: Consuming from a Shared Plate Promotes Cooperation." Kaitlin Woolley and Ayelet Fishbach; Psychological Science, 2019, 30(4), pp. 541-52.
"Protecting an Important Goal: When Prior Self-Control Increases Motivation for Active Goal Pursuit." Lile Jia, Edward R. Hirt and Ayelet Fishbach; Journal of Experimental Social Psychology, 2019, 85, pp. 103875.
"Not Learning from Failure—the Greatest Failure of All." Lauren Eskreis-Winkler and Ayelet Fishbach; Psychological Science, 2019, 30(12), pp. 1733-44.
"When Intrinsic Motivation and Immediate Rewards Overlap," Kaitlin Woolley and Ayelet Fishbach, in The Motivation-Cognition Interface: From the Lab to the Real World : A Festschrift in Honor of Arie W. Kruglanski. Routledge, 2018, pp.
The Motivation-Cognition Interface : From the Lab to the Real World : A Festschrift in Honor of Arie W. Kruglanski Catalina E. Kopetz and Ayelet Fishbach; New York, NY: Routledge, 2018.
"How to Keep Working When You're Just Not Feeling It." Ayelet Fishbach; Harvard Business Review, 2018, 96(6), pp. 138-41.
"Dear Abby: Should I Give Advice or Receive It?" Lauren Eskreis-Winkler, Ayelet Fishbach and Angela L. Duckworth; Psychological Science, 2018, 29(11), pp. 1797-806.
"Eyes on the Prize: The Preference to Invest Resources in Goals over Means." Franklin Shaddy and Ayelet Fishbach; Journal of Personality and Social Psychology, 2018, 115(4), pp. 624-37.
"Underestimating the Importance of Expressing Intrinsic Motivation in Job Interviews." Kaitlin Woolley and Ayelet Fishbach; Organizational Behavior and Human Decision Processes, 2018, 148, pp. 1-11.
"It’s About Time: Earlier Rewards Increase Intrinsic Motivation." Kaitlin Woolley and Ayelet Fishbach; Journal of Personality and Social Psychology, 2018, 114(6), pp. 877-90.
"A Structural Model of Intrinsic Motivation: On the Psychology of Means-Ends Fusion." Arie W. Kruglanski, Ayelet Fishbach, Kaitlin Woolley, Jocelyn J. Bélanger, Marina Chernikova, Erica Molinario and Antonio Pierro; Psychological Review, 2018, 125(2), pp. 165-82.
"When Consistent and Varied Actions Are Not Driven by a Need for Consistency or Variety." Lauren Eskreis-Winkler and Ayelet Fishbach; Psychological Inquiry, 2018, 29(2), pp. 63-66.
"A Recipe for Friendship: Similar Food Consumption Promotes Trust and Cooperation." Kaitlin Woolley and Ayelet Fishbach; Journal of Consumer Psychology, 2017, 27(1), pp. 1-10.
"Functional Intimacy: Needing—but Not Wanting—the Touch of a Stranger." Juliana Schroeder, Ayelet Fishbach, Chelsea Schein and Kurt Gray; Journal of Personality and Social Psychology, 2017, 113(6), pp. 910-24.
"Seller Beware: How Bundling Affects Valuation." Franklin Shaddy and Ayelet Fishbach; Journal of Marketing Research, 2017, 54(5), pp. 737-51.
"Too Far to Help: The Effect of Perceived Distance on the Expected Impact and Likelihood of Charitable Action." Maferima Touré-Tillery and Ayelet Fishbach; Journal of Personality and Social Psychology, 2017, 112(6), pp. 860-76.
"When Friends Exchange Negative Feedback." Stacey R. Finkelstein, Ayelet Fishbach and Yanping Tu; Motivation and Emotion, 2017, 41(1), pp. 69-83.
"Match Your Motivational Tactic to the Situation." Juliana Schroeder and Ayelet Fishbach; Harvard Business Review Digital Articles, 2016, pp. 2-6.
"Immediate Rewards Predict Adherence to Long-Term Goals." Kaitlin Woolley and Ayelet Fishbach; Personality and Social Psychology Bulletin, 2016, 43(2), pp. 151-62.
"Being Observed Magnifies Action." Janina Steinmetz, Qian Xu, Ayelet Fishbach and Ying Zhang; Journal of Personality and Social Psychology, 2016, 111(6), pp. 852-65.
"The Pitfall of Experimenting on the Web: How Unattended Selective Attrition Leads to Surprising (yet False) Research Conclusions." Haotian Zhou and Ayelet Fishbach; Journal of Personality and Social Psychology, 2016, 111(4), pp. 493-504.
" Motivational Tuning in Response to Ego Depletion," Lile Jia, R. Yu, Edward R. Hirt and A. Fishbach, in Self-Regulation and Ego Control. E. R. Hirt, J. J. Clarkson and L. Jia, San Diego: Academic Press, 2016, pp. 143-64.
"When Choices Substitute for Versus Reinforce Each Other." Ayelet Fishbach and Franklin Shaddy; Current Opinion in Psychology, 2016, 10, pp. 39-43.
"Pursuing Goals with Others." Ayelet Fishbach and Yanping Tu; Social and Personality Psychology Compass, 2016, 10(5), pp. 298-312.
"Giving the Self: Increasing Commitment and Generosity through Giving Something That Represents One’s Essence." Minjung Koo and Ayelet Fishbach; Social Psychological and Personality Science, 2016, 7(4), pp. 339-48.
"For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals." Kaitlin Woolley and Ayelet Fishbach; Journal of Consumer Research, 2016, 42(6), pp. 952-66.
"The Friendly Taking Effect: How Interpersonal Closeness Leads to Seemingly Selfish yet Jointly Maximizing Choice." Yanping Tu, Alex Shaw and Ayelet Fishbach; Journal of Consumer Research, 2016, 42(5), pp. 669-87.
"Motivation in a Social Context: Coordinating Personal and Shared Goal Pursuits with Others," Ayelet Fishbach, Janina Steinmetz and Yanping Tu, in Advances in Motivation Science. A. J. Elliot, Cambridge: Elsevier, 2016, pp. 35-79.
"It was(n’t) Me: Exercising Restraint When Choices Appear Self-Diagnostic." Maferima Touré-Tillery and Ayelet Fishbach; Journal of Personality and Social Psychology, 2015, 109(6), pp. 1117-31.
"The Experience Matters More Than You Think: People Value Intrinsic Incentives More inside Than Outside an Activity." Kaitlin Woolley and Ayelet Fishbach; Journal of Personality and Social Psychology, 2015, 109(6), pp. 968-82.
"Avoiding Ethical Temptations." Ayelet Fishbach and Kaitlin Woolley; Current Opinion in Psychology, 2015, 6, pp. 36-40.
"The “Empty Vessel” Physician: Physicians’ Instrumentality Makes Them Seem Personally Empty." Juliana Schroeder and Ayelet Fishbach; Social Psychological and Personality Science, 2015, 6(8), pp. 940-49.
"Words Speak Louder: Conforming to Preferences More Than Actions." Yanping Tu and Ayelet Fishbach; Journal of Personality and Social Psychology, 2015, 109(2), pp. 193-209.
"Anticipating and Resisting the Temptation to Behave Unethically." Oliver J. Sheldon and Ayelet Fishbach; Personality and Social Psychology Bulletin, 2015, 41(7), pp. 962-75.
"How to Motivate Yourself and Others? Intended and Unintended Consequences." Juliana Schroeder and Ayelet Fishbach; Research in Organizational Behavior, 2015, 35, pp. 123-41.
"The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit." Luxi Shen, Ayelet Fishbach and Christopher K. Hsee; Journal of Consumer Research, 2015, 41(5), pp. 1301-15.
"How Nonconsumption Shapes Desire." Xianchi Dai and Ayelet Fishbach; Journal of Consumer Research, 2014, 41(4), pp. 936-52.
"If It's Useful and You Know It, Do You Eat? Preschoolers Refrain from Instrumental Food." Michal Maimaran and Ayelet Fishbach; Journal of Consumer Research, 2014, 41(3), pp. 642-55.
"How to Measure Motivation: A Guide for the Experimental Social Psychologist." Maferima Touré-Tillery and Ayelet Fishbach; Social and Personality Psychology Compass, 2014, 8(7), pp. 328-41.
"Motivation Resulting from Completed and Missing Actions," Ayelet Fishbach, Minjung Koo and Stacey R. Finkelstein, in Advances in Experimental Social Psychology. J. M. Olson and M. P. Zanna, Cambridge: Academic Press, 2014, pp. 257-307.
"Mechanisms of Motivation–Cognition Interaction: Challenges and Opportunities." Todd S. Braver, Marie K. Krug, Kimberly S. Chiew, Wouter Kool, J. Andrew Westbrook, Nathan J. Clement, R. Alison Adcock, Deanna M. Barch, Matthew M. Botvinick, Charles S. Carver, Roshan Cools, Ruud Custers, Anthony Dickinson, Carol S. Dweck, Ayelet Fishbach, Peter M. Gollwitzer, Thomas M. Hess, Derek M. Isaacowitz, Mara Mather, Kou Murayama, Luiz Pessoa, Gregory R. Samanez-Larkin, Leah H. Somerville and Momcai group for the; Cognitive, Affective, & Behavioral Neuroscience, 2014, 14(2), pp. 443-72.
"The Motivational Self Is More Than the Sum of Its Goals." Ayelet Fishbach; Behavioral and Brain Sciences, 2014, 37(2), pp. 143-44.
"Feeling Good at the Right Time: Why People Value Predictability in Goal Attainment." Nadav Klein and Ayelet Fishbach; Journal of Experimental Social Psychology, 2014, 55, pp. 21-30.
"When Waiting to Choose Increases Patience." Xianchi Dai and Ayelet Fishbach; Organizational Behavior and Human Decision Processes, 2013, 121(2), pp. 256-66.
"How Feedback Influences Persistence, Disengagement, and Change in Goal Pursuit," Ayelet Fishbach and Stacey R. Finkelstein, in Goal-Directed Behavior. H. Aarts and A. Elliot, 2012, pp. 203-30.
"Features of Multifinality." Arie W. Kruglanski, Catalina Köpetz, Jocelyn J. Bélanger, Woo Young Chun, Edward Orehek and Ayelet Fishbach; Personality and Social Psychology Review, 2012, 17(1), pp. 22-39.
"The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence." Minjung Koo and Ayelet Fishbach; Journal of Consumer Research, 2012, 39(3), pp. 493-509.
"The End Justifies the Means, but Only in the Middle." Maferima Touré-Tillery and Ayelet Fishbach; Journal of Experimental Psychology: General, 2012, 141(3), pp. 570-83.
"Tell Me What I Did Wrong: Experts Seek and Respond to Negative Feedback." Stacey R. Finkelstein and Ayelet Fishbach; Journal of Consumer Research, 2012, 39(1), pp. 22-38.
"When Thinking About Goals Undermines Goal Pursuit." Ayelet Fishbach and Jinhee Choi; Organizational Behavior and Human Decision Processes, 2012, 118(2), pp. 99-107.
"Inherently Loyal or Easily Bored?: Nonconscious Activation of Consistency Versus Variety-Seeking Behavior." Ayelet Fishbach, Rebecca K. Ratner and Ying Zhang; Journal of Consumer Psychology, 2011, 21(1), pp. 38-48.
"The Course of Motivation." Maferima Touré-Tillery and Ayelet Fishbach; Journal of Consumer Psychology, 2011, 21(4), pp. 414-23.
"Pursuing Goals with Others: Group Identification and Motivation Resulting from Things Done Versus Things Left Undone." Ayelet Fishbach, Marlone D. Henderson and Minjung Koo; Journal of Experimental Psychology: General, 2011, 140(3), pp. 520-34.
"The Multifinality Constraints Effect: How Goal Multiplicity Narrows the Means Set to a Focal End." Catalina Köpetz, Tim Faber, Ayelet Fishbach and Arie W. Kruglanski; Journal of Personality and Social Psychology, 2011, 100(5), pp. 810-26.
"Resisting the Temptation to Compete: Self-Control Promotes Cooperation in Mixed-Motive Interactions." Oliver J. Sheldon and Ayelet Fishbach; Journal of Experimental Social Psychology, 2011, 47(2), pp. 403-10.
"Choice as an End Versus a Means." Jinhee Choi and Ayelet Fishbach; Journal of Marketing Research, 2011, 48(3), pp. 544-54.
"Identifying and Battling Temptation," Ayelet Fishbach and Benjamin A. Converse, in Handbook of Self-Regulation: Research, Theory, and Applications (2nd Ed.). New York: Guilford Press, 2011, pp. 244-60.
"When Healthy Food Makes You Hungry." Stacey R. Finkelstein and Ayelet Fishbach; Journal of Consumer Research, 2010, 37(3), pp. 357-67.
"How Positive and Negative Feedback Motivate Goal Pursuit." Ayelet Fishbach, Tal Eyal and Stacey R. Finkelstein; Social and Personality Psychology Compass, 2010, 4(8), pp. 517-30.
"A Silver Lining of Standing in Line: Queuing Increases Value of Products." Minjung Koo and Ayelet Fishbach; Journal of Marketing Research, 2010, 47(4), pp. 713-24.
"Do Global and Local Systems Feel Different?" Tal Eyal and Ayelet Fishbach; Psychological Inquiry, 2010, 21(3), pp. 213-15.
"Climbing the Goal Ladder: How Upcoming Actions Increase Level of Aspiration." Minjung Koo and Ayelet Fishbach; Journal of Personality and Social Psychology, 2010, 99(1), pp. 1-13.
"Shifting Closeness: Interpersonal Effects of Personal Goal Progress." Gráinne M. Fitzsimons and Ayelet Fishbach; Journal of Personality and Social Psychology, 2010, 98(4), pp. 535-49.
"Counteracting Obstacles with Optimistic Predictions." Ying Zhang and Ayelet Fishbach; Journal of Experimental Psychology: General, 2010, 139(1), pp. 16-31.
"Counteractive Evaluation: Asymmetric Shifts in the Implicit Value of Conflicting Motivations." Ayelet Fishbach, Ying Zhang and Yaacov Trope; Journal of Experimental Social Psychology, 2010, 46(1), pp. 29-38.
"Walking the Line between Goals and Temptations: Asymmetric Effects of Counteractive Control," Ayelet Fishbach and Benjamin A. Converse, in Self Control in Society, Mind, and Brain. New York: Oxford University Press, 2010, pp. 389-407.
"Self-Control: A Function of Knowing When and How to Exercise Restraint." Kristian Ove R. Myrseth and Ayelet Fishbach; Current Directions in Psychological Science, 2009, 18(4), pp. 247-52.
"The Function of Value in Self-Regulation." Ayelet Fishbach; Journal of Consumer Psychology, 2009, 19(2), pp. 129-33.
"Counteractive Self-Control: When Making Temptation Available Makes Temptation Less Tempting." Kristian Ove R. Myrseth, Ayelet Fishbach and Yaacov Trope; Psychological Science, 2009, 20(2), pp. 159-63.
"The Dynamics of Self-Regulation: When Goals Commit Versus Liberate," Ayelet Fishbach and Ying Zhang, in Social Psychology of Consumer Behavior. New York: Psychology Press, 2009, pp. 365-86.
"The Dynamics of Self-Regulation," Ayelet Fishbach, in Psychology of Self-Regulation: Cognitive, Affective, and Motivational Processes. New York: Psychology Press, 2009, pp. 163-81.
"Dynamics of Goal-Based Choice: Toward an Understanding on How Goals Commit Versus Liberate Choice," Ayelet Fishbach and Ravi Dhar, in Handbook of Consumer Psychology. New York: Taylor & Francis Group/Lawrence Erlbaum Associates, 2008, pp. 611-37.
"Implicit and Explicit Counteractive Self-Control," Ayelet Fishbach and Yaacov Trope, in Handbook of Motivation Science. J. Y. Shah and W. L. Gardner, Guilford Press: New York, 2008, pp. 281-94.
"Dynamics of Self-Regulation: How (Un)Accomplished Goal Actions Affect Motivation." Minjung Koo and Ayelet Fishbach; Journal of Personality and Social Psychology, 2008, 94(2), pp. 183-95.
"Together or Apart: When Goals and Temptations Complement Versus Compete." Ayelet Fishbach and Ying Zhang; Journal of Personality and Social Psychology, 2008, 94(4), pp. 547-59.
"The Goal Construct in Social Psychology," Ayelet Fishbach and Melissa J. Ferguson, in Social Psychology: Handbook of Basic Principles (2nd Ed.). A. W. Kruglanski and E. T. Higgins, Guilford Press: New York, 2007, pp. 490-515.
"When Thinking Beats Doing: The Role of Optimistic Expectations in Goal-Based Choice." Ying Zhang, Ayelet Fishbach and Ravi Dhar; Journal of Consumer Research, 2007, 34(4), pp. 567-78.
"The Dilution Model: How Additional Goals Undermine the Perceived Instrumentality of a Shared Path." Ying Zhang, Ayelet Fishbach and Arie W. Kruglanski; Journal of Personality and Social Psychology, 2007, 92, pp. 389-401.
"Be Better or Be Merry: How Mood Affects Self-Control." Ayelet Fishbach and Aparna A. Labroo; Journal of Personality and Social Psychology, 2007, 93(2), pp. 158-73.
"Going Beyond the Motivation Given: Self-Control and Situational Control over Behavior," Yaacov Trope and Ayelet Fishbach, in The New Unconscious. R. Hassin, J. S. Uleman and J. A. Bargh, Oxford University Press, 2006, pp. 537–65
"Subgoals as Substitutes or Complements: The Role of Goal Accessibility." Ayelet Fishbach, Ravi Dhar and Zhang Ying; Journal of Personality and Social Psychology, 2006, 91(2), pp. 232-42.
"Self-Control in Action: Implicit Dispositions toward Goals and Away from Temptations." Ayelet Fishbach and James Y. Shah; Journal of Personality and Social Psychology, 2006, 90(5), pp. 820-32.
"Going Beyond the Motivation Given: Self-Control and Situational Control over Behavior," Yaacov Trope and Ayelet Fishbach, in The New Unconscious. R. R. Hassin, J. S. Uleman and J. A. Bargh, New York: Oxford University Press, 2005, pp. 537-63.
"The Role of Anticipated Regret in the Endowment Effect." Zhang Ying and Ayelet Fishbach; Advances in Consumer Research, 2005, 32, pp. 65-65.
"Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice." Ayelet Fishbach and Ravi Dhar; Journal of Consumer Research, 2005, 32(3), pp. 370-77.
"The Role of Anticipated Emotions in the Endowment Effect." Ying Zhang and Ayelet Fishbach; Journal of Consumer Psychology, 2005, 15(4), pp. 316-24.
"The Substitutability of External Control and Self-Control." Ayelet Fishbach and Yaacov Trope; Journal of Experimental Social Psychology, 2005, 41(3), pp. 256-70.
"Emotional Transfer in Goal Systems." Ayelet Fishbach, James Y. Shah and Arie W. Kruglanski; Journal of Experimental Social Psychology, 2004, 40(6), pp. 723-38.
"Leading Us Not into Temptation: Momentary Allurements Elicit Overriding Goal Activation." Ayelet Fishbach, Ronald S. Friedman and Arie W. Kruglanski; Journal of Personality & Social Psychology, 2003, 84(2), pp. 296-309.
"A Theory of Goal Systems," Arie W. Kruglanski, James Y. Shah, Ayelet Fishbach, Ron Friedman, Woo Young Chun and David Sleeth-Keppler, in Advances in Experimental Social Psychology, Vol 34. M. P. Zanna, San Diego: Academic Press, Inc, 2002, pp. 331-78.
"Counteractive Self-Control in Overcoming Temptation." Yaacov Trope and Ayelet Fishbach; Journal of Personality & Social Psychology, 2000, 79(4), pp. 493-506.