Selected Bibliography for George Wu
John P and Lillian A. Gould Professor of Behavioral Science
George Wu author profile at Scopus
Published Works
"Seen and Not Seen: How People Judge Ambiguous Behavior During the COVID-19 Pandemic." Andras Molnar, Alex Moore, Carman Fowler and George Wu; Journal of Risk and Uncertainty, 2023, 66(2), pp. 141-59.
"Composition Rules in Original and Cumulative Prospect Theory." Richard Gonzalez and George Wu; Theory and Decision, 2022, 92(3), pp. 647-75.
"Goals as Reference Points in Marathon Running: A Novel Test of Reference Dependence." Alex Markle, George Wu, Rebecca White and Aaron Sackett; Journal of Risk and Uncertainty, 2018, 56(1), pp. 19-50.
"Reference-Dependent Preferences: Evidence from Marathon Runners." Eric J. Allen, Patricia M. Dechow, Devin G. Pope and George Wu; Management Science, 2016, 63(6), pp. 1657-72.
"A Final Glance Backwards and a Suggestive Glimpse Forwards," Gideon Keren and George Wu, in The Wiley Blackwell Handbook of Judgment and Decision Making. Malden, MA: John Wiley & Sons, 2015, pp. 973-84.
"A Bird's-Eye View of the History of Judgment and Decision Making," Gideon Keren and George Wu, in The Wiley Blackwell Handbook of Judgment and Decision Making. Malden, MA: John Wiley & Sons, 2015, pp. 1-39.
The Wiley Blackwell Handbook of Judgment and Decision Making Gideon Keren and George Wu; Malden, MA: John Wiley & Sons, 2015.
"Comment on "Obliquity" (by John Kay)." George Wu; Capitalism and Society, 2012, 7(1), pp. 1-2.
"Probability Scoring Rules, Ambiguity, Multiattribute Terrorist Utility, and Sensitivity Analysis." L. Robin Keller, Ali Abbas, J. Eric Bickel, Vicki M. Bier, David V. Budescu, John C. Butler, Philippe Delquié, Kenneth C. Lichtendahl, Jr., Jason R. W. Merrick, Ahti Salo and George Wu; Decision Analysis, 2011, 8(4), pp. 251-55,322-27.
"Competence Effects for Choices Involving Gains and Losses." José de Lara Resende and George Wu; Journal of Risk and Uncertainty, 2010, 40(2), pp. 109-32.
"Goal-Induced Risk Taking in Negotiation and Decision Making." Richard P. Larrick, Chip Heath and George Wu; Social Cognition, 2009, 27(3), pp. 342-64.
"Common Ground and Cultural Prominence: How Conversation Reinforces Culture." Nathanael J. Fast, Chip Heath and George Wu; Psychological Science, 2009, 20(7), pp. 904-11.
"An Empirical Test of Gain-Loss Separability in Prospect Theory." George Wu and Alex B. Markle; Management Science, 2008, 54(7), pp. 1322-35.
"Claiming a Large Slice of a Small Pie: Asymmetric Disconfirmation in Negotiation." Richard P. Larrick and George Wu; Journal of Personality and Social Psychology, 2007, 93(2), pp. 212.
"The Uncertainty Effect: When a Risky Prospect Is Valued Less Than Its Worst Possible Outcome." Uri Gneezy, John A. List and George Wu; Quarterly Journal of Economics, 2006, 121(4), pp. 1283-309.
"Gain and Loss Ultimatums," Nancy Buchan, Rachel Croson, Eric Johnson and George Wu, in Advances in Applied Microeconomics (Volume 13): Experimental and Behavioral Economics. J. Morgan, Amsterdam: Elsevier, 2005, pp. 1-13.
"Incorporating Behavioral Anomalies in Strategic Models." Chakravarthi Narasimhan, Chuan He, Eric Anderson, Lyle Brenner, Preyas Desai, Dmitri Kuksov, Paul Messinger, Sridhar Moorthy, Joseph Nunes, Yuval Rottenstreich, Richard Staelin, George Wu and Z. Zhang; Marketing Letters, 2005, 16(3 - 4), pp. 361-73.
"Detecting Regime Shifts: The Causes of under- and Overreaction." Cade Massey and George Wu; Management Science, 2005, 51(6), pp. 932.
"Testing Prospect Theories Using Probability Tradeoff Consistency." George Wu, Jiao Zhang and Mohammed Abdellaoui; Journal of Risk and Uncertainty, 2005, 30(2), pp. 107.
"Decison under Risk," George Wu, Jiao Zhang and Richard Gonzalez, in The Blackwell Handbook of Judgment and Decision Making. D. Koehler and N. Harvey, Oxford: Oxford University Press, 2004, pp. 399-423.
"Understanding under- and over-Reaction," George Wu and Cade Massey, in The Psychology of Economic Decisions. I. Brocas and J. D. Carrillo, Oxford: Oxford University Press, 2004, pp. 15-29.
"A Timidity Error in Evaluations: Evaluators Judge Others to Be Too Risk Averse." George Wu, Chip Heath and Mark Knez; Organizational Behavior and Human Decision Processes, 2003, 90(1), pp. 50-62.
"Consumer Control and Empowerment: A Primer." Wathieu Luc, Brenner Lyle, Carmon Ziv, Chattopadhyay Amitava, Wertenbroch Klaus, Drolet Aimee, Gourville John, A. V. Muthukrishnan, Novemsky Nathan, Rebecca K. Ratner and George Wu; Marketing Letters, 2002, 13(3), pp. 297.
Negotiation, Business Fundamentals Series Herminia Ibarra, Deborah M. Kolb, Robert J. Robinson, James K. Sebenius, Lyle Sussman, Michael D. Watkins, Michael A. Wheeler, Judith Williams and George Wu; Harvard Business School Cases, 2001.
"Goals as Reference Points." Chip Heath, Richard P. Larrick and George Wu; Cognitive Psychology, 1999, 38(1), pp. 79-109.
"On the Shape of the Probability Weighting Function." Richard Gonzalez and George Wu; Cognitive Psychology, 1999, 38(1), pp. 129-66.
"Anxiety and Decision Making with Delayed Resolution of Uncertainty." George Wu; Theory and Decision, 1999, 46(2), pp. 159-98.
"Nonlinear Decision Weights in Choice under Uncertainty." George Wu and Richard Gonzalez; Management Science, 1999, 45(1), pp. 74-85.
"Common Consequence Conditions in Decision Making under Risk." George Wu and Richard Gonzalez; Journal of Risk and Uncertainty, 1998, 16(1), pp. 115-39.
Sources of Joint Gains in Negotiation George Wu; Harvard Business School Cases, 1996.
Dave Armstrong (B) George Wu; Harvard Business School Cases, 1996.
Dave Armstrong (a) George Wu; Harvard Business School Cases, 1996.
Two Psychological Traps in Negotiation George Wu; Harvard Business School Cases, 1996.
Tweeter Etc John Gourville and George Wu; Harvard Business School Cases, 1996.
"Curvature of the Probability Weighting Function." George Wu and Richard Gonzalez; Management Science, 1996, 42(12), pp. 1676-90.
Cementownia Odra (B) George Wu and Arnold Holle; Harvard Business School Cases, 1995.
Anchoring and First Offers in Negotiation George Wu; Harvard Business School Cases, 1995.
Framing and Negotiation George Wu; Harvard Business School Cases, 1995.
Reyem Affiar George Wu; Harvard Business School Cases, 1994.
Hans-Hugo Miebach George Wu and Arnold Holle; Harvard Business School Cases, 1994.
Tomasz Budziak George Wu and Arnold Holle; Harvard Business School Cases, 1994.
Cementownia Odra (a) George Wu and Arnold Holle; Harvard Business School Cases, 1994.
"An Empirical Test of Ordinal Independence." George Wu; Journal of Risk and Uncertainty, 1994, 9(1), pp. 39-60.
Decision Analysis George Wu; Harvard Business School Cases, 1993.
Edgar J. Scherick Associates George Wu and Cynthia Wachtell; Harvard Business School Cases, 1993.
Colonial Broadcasting Co George Wu; Harvard Business School Cases, 1993.
"Old and New Roles for Expected and Generalized Utility Theories," Thomas Eppel, David Matheson, John Miyamoto, George Wu and Stuart Eriksen, in Utility Theories: Measurement and Applications. W. Edwards, Boston: Kluwer, 1992, pp. 271-93.
Charles River Jazz Festival George Wu; Harvard Business School Cases, 1992.
Anxiety and Decision Making among Gambles with Delayed Resolution of Uncertainty; George Wu; Ph.D. Dissertation, Harvard University, 1990.