Selected Bibliography for Sanjog Misra

Charles H. Kellstadt Professor of Marketing

Home page of Sanjog Misra



Published Works

"Markov Chain Monte Carlo for Incomplete Information Discrete Games." Sanjog Misra; Quantitative Marketing and Economics, 2013, 11(1), pp. 117-53. 
http://dx.doi.org/10.1007/s11129-012-9128-5

"Repositioning Dynamics and Pricing Strategy." Paul B. Ellickson, Sanjog Misra and Harikesh S. Nair; Journal of Marketing Research, 2012, 49(6), pp. 750-72. 
http://dx.doi.org/10.1509/jmr.11.0068

"Disentangling Preferences and Learning in Brand Choice Models." Sangwoo Shin, Sanjog Misra and Dan Horsky; Marketing Science, 2012, 31(1), pp. 115-37. 
http://dx.doi.org/10.1287/mksc.1110.0680

"Enriching Interactions: Incorporating Outcome Data into Static Discrete Games." PaulB Ellickson and Sanjog Misra; Quantitative Marketing and Economics, 2012, 10(1), pp. 1-26. 
http://dx.doi.org/10.1007/s11129-011-9112-5

"A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation." Sanjog Misra and HarikeshS Nair; Quantitative Marketing and Economics, 2011, 9(3), pp. 211-57. 
http://dx.doi.org/10.1007/s11129-011-9096-1

"Discrete Choice Models of Firms’ Strategic Decisions." Michaela Draganska, Sanjog Misra, Victor Aguirregabiria, Pat Bajari, Liran Einav, Paul Ellickson, Dan Horsky, Sridhar Narayanan, Yesim Orhun, Peter Reiss, Katja Seim, Vishal Singh, Raphael Thomadsen and Ting Zhu; Marketing Letters, 2008, 19(3-4), pp. 399-416. 
http://dx.doi.org/10.1007/s11002-008-9060-3

"Supermarket Pricing Strategies." Paul B. Ellickson and Sanjog Misra; Marketing Science, 2008, 27(5), pp. 811-28. 
http://dx.doi.org/10.1287/mksc.1080.0398

"Observed and Unobserved Preference Heterogeneity in Brand-Choice Models." Dan Horsky, Sanjog Misra and Paul Nelson; Marketing Science, 2006, 25(4), pp. 322-35. 
http://dx.doi.org/10.1287/mksc.1050.0192

"An Empirical Analysis of Software Life Spans to Determine the Planning Horizon for New Software." William Richmond, Paul Nelson and Sanjog Misra; Information Technology and Management, 2006, 7(2), pp. 131-49. 
http://dx.doi.org/10.1007/s10799-006-8104-8

"Contract Duration: Evidence from Franchising." James A.  Brickley, Sanjog  Misra and R. Lawrence  Van Horn; Journal of Law and Economics, 2006, 49(1), pp. 173-96. 
http://www.jstor.org/stable/10.1086/501081

"Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry." Puneet Manchanda, DickR Wittink, Andrew Ching, Paris Cleanthous, Min Ding, XiaojingJ Dong, PeterS H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, JaapE Wieringa, Marta Wosinska and Ying Xie; Marketing Letters, 2005, 16(3-4), pp. 293-308. 
http://dx.doi.org/10.1007/s11002-005-5893-1

"Scheduling Sales Force Training: Theory and Evidence." Anand Krishnamoorthy, Sanjog Misra and Ashutosh Prasad; International Journal of Research in Marketing, 2005, 22(4), pp. 427-40. 
http://dx.doi.org/10.1016/j.ijresmar.2005.09.001

"Generalized Reverse Discrete Choice Models." Sanjog Misra; Quantitative Marketing and Economics, 2005, 3(2), pp. 175-200. 
http://dx.doi.org/10.1007/s11129-005-0260-3

"Salesforce Compensation: An Analytical and Empirical Examination of the Agency Theoretic Approach." Sanjog Misra, AnneT Coughlan and Chakravarthi Narasimhan; Quantitative Marketing and Economics, 2005, 3(1), pp. 5-39. 
http://dx.doi.org/10.1007/s11129-005-0164-2

"How Consumers’ Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs Influence Ad Effectiveness, and Consumer and Physician Behavior." Michal Herzenstein, Sanjog Misra and StevenS Posavac; Marketing Letters, 2004, 15(4), pp. 201-12. 
http://dx.doi.org/10.1007/s11002-005-0458-x

"Salesforce Design with Experience-Based Learning." Sanjog Misra, Edieal J. Pinker and Robert A. Shumsky; IIE Transactions, 2004, 36(10), pp. 941-52. 
http://dx.doi.org/10.1080/07408170490487777

"An Empirical Investigation into the Validity of Transitivity and Non-Satiety Assumptions in Partial Order Structures: A Note." S. R. Misra, H. Raghav Roa and S. Divakar; IEEE Transactions on Systems, Man and Cybernetics, Part A: Systems and Humans, 2000, 30(6), pp. 820-24. 
http://dx.doi.org/10.1109/3468.895908

Salesforce Compensation Revisited: An Analytical and Empirical Investigation; Sanjog Ranjan Misra; Ph.D Dissertation, State University of New York at Buffalo, 1999. 
http://search.proquest.com/docview/304551233?accountid=14657