Selected Bibliography for Anita Rao

Assistant Professor of Marketing

Home page of Anita Rao


Published Works

"How do Firms Make Money Selling Digital Goods Online?" Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti, Anindya Ghose, DanielG Goldstein, Randall Lewis, Anita Rao, Navdeep Sahni and Song Yao;Marketing Letters, 2014, 25(3), pp. 331-41.
http://dx.doi.org/10.1007/s11002-014-9310-5

Content in the Digital Era Multiplex Configuration and Online Pricing;
 Anita Rao; Ph.D Dissertation, Stanford, 2012.

http://purl.stanford.edu/sv325mq2130

"State Dependence in Lane Changing Models," Charisma Choudhury, Moshe E. Ben-Akiva, Tomer Toledo, Anita Rao and Gunwoo Lee, in B. Heydecker, M. G. H. Bell and R. E. Allsop: Transportation and Traffic Theory 2007 : Papers Selected for Presentation at ISTTT17, a Peer Reviewed Series since 1959. Amsterdam: Elsevier, 2007, pp. 711 - 33

"Design and Construction of the Longest Rope-Stayed Newspaper Foot-Bridge." Anita Rao; Journal of Professional Issues in Engineering Education and Practice, 2006, 132(2), pp. 112-17.
http://dx.doi.org/10.1061/(ASCE)1052-3928(2006)132:2(112)