Selected Bibliography for Bradley Shapiro

Professor of Marketing

Home page of Bradley Shapiro

Bradley Shapiro author profile at Scopus

Published Works

"Promoting Wellness or Waste? Evidence from Antidepressant Advertising." Bradley T. Shapiro; American Economic Journal: Microeconomics, 2022, 14(2), pp. 439-77.

"Tv Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands." Bradley T. Shapiro, Günter J. Hitsch and Anna E. Tuchman; Econometrica, 2021, 89(4), pp. 1855-79.

"How and When to Use the Political Cycle to Identify Advertising Effects." Sarah Moshary, Bradley T. Shapiro and Jihong Song; Marketing Science, 2020, 40(2), pp. 283-304.

"Advertising in Health Insurance Markets." Bradley T. Shapiro; Marketing Science, 2018, 39(3), pp. 587-611.

"Informational Shocks, Off-Label Prescribing, and the Effects of Physician Detailing." Bradley T. Shapiro; Management Science, 2018, 64(12), pp. 5925-45.

"Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants." Bradley T. Shapiro; Journal of Political Economy, 2017, 126(1), pp. 381-437.

"Estimating the Cost of Strategic Entry Delay in Pharmaceuticals: The Case of Ambien Cr." Bradley T. Shapiro; Quantitative Marketing and Economics, 2016, 14(3), pp. 201-31.

Essays in the Industrial Organization of the Pharmaceutical Industry; Bradley T. Shapiro; Ph.D Dissertation, Massachusetts Institute of Technology, 2014.