Finding Aids

Advertising and Publicity

B. Heller & Co. Collection

Founded by Benjamin Heller, whose family practiced sausage-making for generations, Chicago-based B. Heller & Co. began in 1893 as a wholesale manufacturer of dry powders used in the preparation of meat products. Over the years, the company expanded into the manufacture of a variety of food ingredients, as well as insecticides, cleaning agents, and a broad range of kitchen and office supplies. The B. Heller & Co. Collection spans 1896-2003 and documents advances in food technology, marketing, and product design during the late nineteenth and early twentieth centuries. The collection includes samples of products and packaging, ephemera, publications, business records and photographs.

Benton, William. Papers

William Benton (1900-1973) was an advertising executive, publisher, university administrator, U.S. senator and diplomat. Contains personal and professional correspondence, reports, legal documents, account books, diaries, manuscripts, speeches, research notes, transcripts of radio and television broadcasts, scrapbooks, newspaper clippings, photographs, awards, and mementos. Papers highlight Benton's business and investment successes as well as his contributions to education and public affairs. Includes material relating to Encyclopaedia Britannica (1941-1973); Encyclopaedia Britannica Films (1939-1973); America First Committee; the Committee for Economic Development (1942-1973); Muzak (1941-1973); Benton & Bowles (1925-1973); the U.S. State Department (1941-1973); UNESCO (1946-1973); the McCarthy era; the establishment of Voice of America; the University of Chicago Board of Trustees; the Benton Foundation (1958-1973) commitments to Brandeis University, the University of Bridgeport, the University of Connecticut, the Center for the Study of Democratic Institutions, the Aspen Institute for Humanistic Studies, and the American Shakespeare Festival; and Connecticut and national politics (1948-1973).

British Lottery Handbills

The collection contains handbill advertising lotteries held in Great Britain from 1806 to 1826.

Cone, Fairfax M. Papers

Fairfax Cone rose from copy editor at the Lord and Thomas ad agency to partner in Foote, Belding and Cone. The Papers contain correspondence, business and organizational files, speeches and photographs.

Fishbein, Morris. Papers

Physician, editor, and writer. B.S., University of Chicago, 1910. M.D., Rush Medical College, 1912. Editor, The Journal of the American Medical Association, 1924-1949. Died 1976. Contains correspondence; manuscripts of articles and speeches; newspaper clippings and other print and near-print material; and memorabilia including photographs, audio recordings, awards and medals, and scrapbooks. Includes correspondence with publishers and readers, a draft of Morris Fishbein, M.D: an Autobiography, and a journal which records Fishbein's daily activities from 1919 to 1975. Papers document Fishbein's career as medical editor, speaker, and philanthropist. Also contains personal documents including papers of Fishbein's wife, Anna Mantel Fishbein.

Hooper, Frances. Papers

Frances Hooper (1892-1986) was a journalist and advertising executive. She was founder and president of the Frances Hooper Advertising Agency. Hooper was also an author and avid collector of books and art. Correspondence, books, photographs, and notes in the collection reflect Hooper's personal life between the 1920s and 1970s. Correspondence, memorandum, records, layouts, and mockups describe the professional work of Frances Hooper, Inc., between the 1940s and 1970s. The major accounts of Frances Hooper Inc. included the Wrigley Company, the related Good Teeth Council for Children, and the Arizona Biltmore Hotel.

Paepcke, Walter P. Papers

The Walter P. Paepcke Papers consist of 72 linear feet and include biographical material, correspondence, subject files, financial documents, publications, scrapbooks, ledgers, newspaper clippings, and photographs. The collection also includes information pertaining to the Container Corporation of America, a business founded by Walter Paepcke in 1926. In addition to materials that refer to Paepcke’s paperboard container business, the papers also document some of his philanthropic, cultural, and educational interests. Included among them is the Goethe Bicentennial Foundation, which organized a festival in 1949 to celebrate the 200th anniversary of the birth of Johann Wolfgang von Goethe. Included among Paepcke’s other cultural and educational activities are materials relating to the Aspen Institute for Humanistic Studies. The AIHS, founded in 1950, became an intellectual and cultural center of continuing education that provided seminars, lectures, and forums conducted by leaders in commerce, industry, science, education, religion, and government.

R.R. Donnelley & Sons Company. Archive

Founded in Chicago in 1864 by Canadian immigrant Richard Robert Donnelley, R.R. Donnelley & Sons Company is a leading global provider of printing and print-related services. The archive contains business records, product samples and promotional material, biographical files and personal papers, historical writings and oral histories, artifacts, and thousands of documentary photographs. While the material in this collection is concentrated in the twentieth century, the content of the archive spans over 140 years of RR Donnelley's development, and contextualizes the company within both the history of printing and the history of Chicago.

Rosenfeld, Charles H. Papers

This collection contains the papers and records of Charles H. Rosenfeld, salesman and manager for various companies that produced and sold posters and other workplace motivational material. It spans the years 1906-1968, with the bulk of it dating to the 1920s. The collection mainly consists of sales pitches and strategies, newsletters, and motivational material.

Rosenfeld, Charles H. Papers

This collection contains the papers and records of Charles H. Rosenfeld, salesman and manager for various companies that produced and sold posters and other workplace motivational material. It spans the years 1906-1968, with the bulk of it dating to the 1920s. The collection mainly consists of sales pitches and strategies, newsletters, and motivational material.

Schultz, Arthur W. Papers

Advertising executive Arthur W. Schultz (A.B. 1967) joined the staff of Foote, Cone & Belding Communications as an account management trainee in 1948, working his way up to chief executive officer of the company in 1970. The speeches, correspondence, business records, and other material in this collection document Arthur W. Schultz's career as an advertising executive, and also includes material broadly related to Foote, Cone & Belding, and founder Fairfax M. Cone.

Song Plugger Cards. Collection

The Song Plugger Cards collection contains 55 advertising cards from Chicago and other locations in Illinois, and one from Indiana. These advertising cards were used to promote a dance, celebration or other event and included new songs lyrics on the back of the card.