The University of Chicago Library > The Hanna Holborn Gray Special Collections Research Center > Finding Aids > Guide to the Charles H. Rosenfeld Papers 1906-1968
© 2012 University of Chicago Library
| Title: | Rosenfeld, Charles H. Papers |
|---|---|
| Dates: | 1906-1968 |
| Size: | 26 linear feet (35 boxes) |
| Repository: |
Hanna Holborn Gray Special Collections Research Center |
| Abstract: | This collection contains the papers and records of Charles H. Rosenfeld, salesman and manager for various companies that produced and sold posters and other workplace motivational material. It spans the years 1906-1968, with the bulk of it dating to the 1920s. The collection mainly consists of sales pitches and strategies, newsletters, and motivational material. |
The collection is open for research.
When quoting material from this collection, the preferred citation is: Rosenfeld, Charles H. Papers, [Box #, Folder #], Hanna Holborn Gray Special Collections Research Center, University of Chicago Library.
Charles H. Rosenfeld was born May 29, 1886 in Chicago, IL. During WWI and the early 1920s, he worked as a traveling salesman, living for a while in Minnesota. Rosenfeld returned to Chicago in the 1920s and became an executive and advertising/sales consultant for multiple companies from the 1920s through the 1960s. He worked mainly with companies that produced and sold workplace motivational posters and subscriptions to newsletters with management and sales advice. He also worked on several ad campaigns during the late 1920s and 1930s.
In 1923 and 1924, businessman Seth Seiders of Chicago bought several existing small companies that were producing posters, paycheck envelope inserts, and a series of management bulletins called "Pivot Man Letters." These companies (Mather & Co., C. J. Howard, and Gordon-Grant) continued to operate under their former names, but within the Seth Seiders Syndicate. Seiders hired Charles Rosenfeld to help consolidate and co-ordinate the enterprise.
It appears that in the mid-1920s, Seiders engaged in a scheme whereby part of his paycheck would be paid out to several top-level executives (allegedly including Rosenfeld), as a means of avoiding part of his income tax obligation. The executives were to return the overage at a later date. In exchange, Seiders agreed to transfer ownership of his first company to the other participants in the scheme once he had made $1 million. By the late 1920s or early 1930s, Seiders was spending much of his time in New Mexico, where he was linked to Al Capone. The fraud was discovered, and hearings took place in 1932, by which time the Syndicate had fallen apart.
Records indicate that in 1931, Rosenfeld, L. R. Fox, F. A. Mudgett, and Wirt Hurd, all former executives of Seiders, Inc., took over the company, renamed it The Seiders-Mather Corporation, and patented and sold the Krimp'It paper fastening device. They recruited former Seiders salesmen for the enterprise.
In 1929, Rosenfeld also consulted on an ad campaign for the Alligator Raincoat Company. The 1930s and '40s saw him engaged in several other business ventures, including Educational Enterprises, which developed marketing schemes aimed at children, and Futura, a bank financing company. Rosenfeld eventually settled at Sheldon-Claire, the most successful sales/motivation company during the WWII years and following. He retired from Sheldon-Claire in 1960.
Charles Rosenfeld died in 1983.
The collection is divided into four series:
Series I, Personal, contains a small amount of personal material from Rosenfeld.
Series II, Professional, contains mostly sales, training, and motivational material, much of it from the 1920s. It contains the only records of the Seth Seiders Syndicate; no separate corporate records exist. The Seiders syndicate sold Mather motivational posters, the most widely used such posters during the time period. While the collection contains no full-size posters, there are several smaller prints, catalogs, and a set of "sales letters," inserted into pay envelops, which reflect the artistic style and management philosophy of the time. The artwork is typical of late-Art Nouveau lithography. The poster slogans and the management styles reflected in the newsletter series and sales bulletins convey the 1920s emphasis on corporate welfare, paternalistic management, and an obsession with efficiency. There is some material in this series from contemporary competitors to Seiders, Inc., as well as from companies that sold Mather posters during and after the Depression. There are also a large number of sales bulletins and conference proceedings from the Sheldon-Claire Company, largely from the 1950s, reflecting mid-century sales trends and motivational tactics. The series also contains a Krimp'It paper crimping machine.
Series III, Photographs, includes a photo album showing Seiders' corporate offices, intended to be both a virtual tour for new salesmen and a display of company values.
Series IV, Oversize, contains motivational posters and charts.
In the early 1980s, a former Seiders employee, Joseph Steiner, went through the collection to interpret its contents. Annotations and notes that he made appear in places throughout the collection, usually in blue ink on yellow bits of paper taped to binders or folders.
See also Gray, David A., "Managing Motivation: The Seth Seiders Syndicate and the Motivational Publicity Business in the 1920s," Winterthur Portfolio, 44 (Spring 2010), 77–122.
Series I: Personal |
This series contains personal items belonging to Rosenfeld, items pertaining to his retirement, and other personal ephemera.
| Box 1 Folder 1 | Edward Bok, "You: A Personal Message," 1926 |
| Box 1 Folder 2 | Business Yearbook (with clippings), 1927 |
| Box 1 Folder 3 | Coleman Cox, "Just as I Thought," 1929 |
| Box 1 Folder 4 | Bridge Score Cards, Studio Opening, 1932, undated |
| Box 1 Folder 5 | "How to Sell Direct" Booklet, 1934 |
| Box 1 Folder 6 | Razor Order, 1938 |
| Box 1 Folder 7 | WWII Selective Service ID Card, 1942 |
| Box 1 Folder 8 | Rosenfeld Retirement – Pictures, Speech, Letters, 1960 |
| Box 1 Folder 9 | Greeting Card, undated |
Series II: Professional |
This series contains training and sales material from the companies for which Rosenfeld worked, as well as their competitors. It also contains examples of the actual material sold by the companies (for example, the Seth Seiders "Pivot Man" letters). Much of the material in Series II was originally collected in binders. Though the binders have been discarded, material has been kept largely in its original grouping. Where pertinent, photocopies of the original binder cover or folder have been included with their contents in the new folder.
| Box 1 Folder 10 | Sheldon Correspondence School – Salesmanship Course [1/2], 1906-1909 |
| Box 1 Folder 11 | Sheldon Correspondence School – Salesmanship Course [2/2], 1906-1909 |
| Box 1 Folder 12 | Articles – Salesmanship Training [1/2], 1917-1933 |
| Box 1 Folder 13 | Articles – Salesmanship Training [2/2], Seiders-Mather Material, undated |
| Box 1 Folder 14 | Articles and List – House Organs, 1920-1929 |
| Box 2 Folder 1 | Articles – Retail Salesmanship, 1920-1933, undated |
| Box 2 Folder 2 | Articles – Salesmanship, 1921-1929, undated |
| Box 2 Folder 3 | Articles – Export and Foreign Trade, 1922-1925, undated |
| Box 2 Folder 4 | Articles – Salesmanship, 1922-1929 |
| Box 2 Folder 5 | Articles – Sales Research, 1925, undated |
| Box 2 Folder 6 | Articles – Installment Selling, 1925-1926 |
| Box 2 Folder 7 | Articles – Sales Compensation, 1925-1929 |
| Box 2 Folder 8 | Articles – Sales Management, 1925-1929, undated |
| Box 2 Folder 9 | Articles, News Clippings – Direct Mail, 1925-1930 |
| Box 2 Folder 10 | Articles – Wholesaler, Dealer, Jobber, 1928-1929, undated |
| Box 2 Folder 11 | Articles and Clippings – Chain Stores, 1928-1930 |
| Box 2 Folder 12 | Sales-related Articles, Mather Materials, Salesman's Reports, 1917-1929, undated |
| Box 2 Folder 13 | Mather & Co. – Pay Envelope Svc. (cards), 1917 |
| Box 2 Folder 14 | Mather & Co. – "Sales Pep" Brochures [1/3], 1919 |
| Box 3 Folder 1 | Mather & Co. – "Sales Pep" Brochures [2/3], 1919 |
| Box 3 Folder 2 | Mather & Co. – "Sales Pep" Brochures [3/3], 1919 |
| Box 3 Folder 3 | Mather & Co. – "Sales Pep" Volume 2, Poster Titles and Analysis, 1920, 1923 |
| Box 3 Folder 4 | Mather & Co. – Form Letters to Accompany "Sales Pep" Brochures, 1921 |
| Box 3 Folder 5 | Mather & Co. – Form Letters to Accompany "Sales Pep" Brochures (2 sets), 1921 |
| Box 3 Folder 6 | Mather & Co. – Sales Talk ("Common Sense Business Talks" Svc. Vol. 1), 1921 |
| Box 3 Folder 7 | Mather & Co. – Sales Talk ("Sales Pep" Svc. Vol. 1), 1921 |
| Box 3 Folder 8 | Hurther & Co. – Sales Bulletins, F. A. Mudgett, 1922 |
| Box 3 Folder 9 | Mather & Co. – Sales Talk on First Mather Posters, 1922 |
| Box 3 Folder 10 | Mather & Co. – "The Pepperbox," undated |
| Box 3 Folder 11 | Hurther & Co. – Index of Constructive Organization Posters, 1922 |
| Box 3 Folder 12 | Hurther & Co. – Companion Letters for Posters, 1922 |
| Box 3 Folder 13 | Seiders, Mather et al. – Sales Talks, Bulletins, Letters, 1921-1930, undated |
| Box 4 Folder 1 | Seiders and Mather Business Cards, undated |
| Box 4 Folder 2 | Drawings of Seiders-Mather Personnel, undated |
| Box 4 Folder 3 | Mather & Co. – Automobile Contest, circa 1924 |
| Box 4 Folder 4 | Seiders, Inc. – House Organ, "The Three-in-Oner," 1924 |
| Box 4 Folder 5 | Sieders, Mather – House Organs, "The Three-in-Oner," 1924 |
| Box 4 Folder 6 | Seiders, Inc. – Transfers of Ownership, Stock Certificate, Legal Correspondence, 1925-1935 |
| Box 4 Folder 7 | Transcript, Seiders Tax Fraud Hearing, 1932 |
| Box 4 Folder 8 | Seiders/Mather/Howard – Employee Directory, circa 1925-1929 |
| Box 4 Folder 9 | Seiders/Mather/Howard – Price Lists and Telegraph Codes, 1930 |
| Box 4 Folder 10 | Seiders/Mather/Howard. – Price Lists, Telegraph Codes, Promotional Cards, undated |
| Box 4 Folder 11 | Seiders/Mather/Howard. – Form Letters, 1929, undated |
| Box 4 Folder 12 | C. J. Howard and Dartnell – Collection (form) Letters, undated |
| Box 4 Folder 13 | Hurther, Mather, and Turner – Correspondence (Collections and Returns), 1922-1924, 1928, 1944-1947 |
| Box 4 Folder 14 | Mather & Co. – Correspondence – Extra Frame and Poster Requests, 1923 |
| Box 4 Folder 15 | Mather & Co. – Correspondence with Customers, 1923-1924 |
| Box 5 Folder 1 | Mather & Co. – Correspondence with Clients, 1923-1924 |
| Box 5 Folder 2 | Mather & Co. – Correspondence – Positive Feedback, 1924 |
| Box 5 Folder 3 | Mather & Co. – Correspondence, Poster Samples, Invoices, Follow-up Letters, 1928-1930, undated |
| Box 5 Folder 4 | Seiders, Mather – Correspondence, 1924 |
| Box 5 Folder 5 | Mather & Co. – Felix Shay, Bissell Account, undated |
| Box 5 Folder 6 | Mather, Parker-Holladay, C. W. Roberts – Sales Talks, Suggestions, Correspondence, 1926, 1927, undated |
| Box 5 Folder 7 | Mather & Co. – Church Use of Mather Posters, Letter Title List, Cartoons, Clippings, 1928-1929, undated |
| Box 5 Folder 8 | Seiders/Mather/Howard – Salesmen's Correspondence: Materials Survey, undated |
| Box 5 Folder 9 | Seiders, Mather – Supplemental Brochures and Letters, undated |
| Box 5 Folder 10 | Seiders and Mather – Internal Correspondence, Memos, Minutes, Other Records, 1924-1926 |
| Box 6 Folder 1 | Seiders, Mather, et al. – Correspondence [1/4], 1924, 1925, undated |
| Box 6 Folder 2 | Seiders, Mather, et al. – Correspondence [2/4], undated |
| Box 6 Folder 3 | Seiders, Mather, et al. – Correspondence [3/4], 1925 |
| Box 6 Folder 4 | Seiders, Mather, Hurther, et al. – Correspondence [4/4], 1920, 1922, 1928, undated |
| Box 6 Folder 5 | Seiders, Mather, Hurther – Bulletins, Correspondence, Punch [1/2], 1922-1928, undated |
| Box 6 Folder 6 | Seiders, Mather, Hurther – Bulletins, Correspondence, Punch [2/2], 1923-1924, undated |
| Box 6 Folder 7 | Seiders, Mather, Howard – Internal Correspondence, Training Material, 1926-1929 |
| Box 7 Folder 1 | Seiders, Mather, Howard – Internal Correspondence [1/3], Sales Promotion, L.R. Fox, 1929-1930 |
| Box 7 Folder 2 | Seiders, Mather, Howard – Internal Correspondence [2/3], Sales Promotion, 1927 |
| Box 7 Folder 3 | Seiders, Mather, Howard – Internal Correspondence [3/3], Sales Promotion, 1930 |
| Box 7 Folder 4 | Mather & Co. – Letter Describing Poster Development, Brochure Mock-Up, 1927, undated |
| Box 7 Folder 5 | Turner, Seiders, and Mather – Follow-Up Letters, Brochures, Secretary's Record Book [1/2], 1925, 1927, 1942 |
| Box 7 Folder 6 | Seiders and Mather – Follow-Up Letters, Brochures [2/2], 1927 |
| Box 7 Folder 7 | Seiders, Inc. – "Human Relations in Business," Proposal and Mock-Up, 1924 |
| Box 7 Folder 8 | Seiders-Mather Corp. – Promotions, Sales to Schools, undated |
| Box 7 Folder 9 | Misc. Sales Material, Correspondence, Contests – Seiders and Others [1/2], undated |
| Box 8 Folder 1 | Misc. Sales Material, Correspondence, Contests, Bond Applications – Seiders and Others [2/2], undated |
| Box 8 Folder 2 | Mather & Co. – Constructive Organization/Economic Letters, 1924-1929 |
| Box 8 Folder 3 | Seiders-Mather-Howard – Complete Training Manual [1/2], undated |
| Box 8 Folder 4 | Seiders-Mather-Howard – Complete Training Manual [2/2], undated |
| Box 8 Folder 5 | Seiders-Mather-Howard –Training Manual, undated |
| Box 8 Folder 6 | Seth Seiders, Inc. – Salesman Training Manual, "How" Bulletins, undated |
| Box 8 Folder 7 | Seiders-Mather-Howard – Salesman Training [1/2], undated |
| Box 9 Folder 1 | Seiders-Mather-Howard – Salesman Training [2/2], undated |
| Box 9 Folder 2 | C. J. Howard – "What About Your Future as a Salesman?" 1926 |
| Box 9 Folder 3 | Howard – Sales Bulletin Binder [1/2], 1927 |
| Box 9 Folder 4 | Howard – Sales Bulletin Binder [2/2], 1927 |
| Box 9 Folder 5 | Gordon Grant – Sales Binder, 1929 |
| Box 9 Folder 6 | Seth Seiders, Pivot Man – Sales Bulletin Binder [1/2], undated |
| Box 9 Folder 7 | Seth Seiders, Pivot Man – Sales Bulletin Binder [1/2], undated |
| Box 9 Folder 8 | Mather – 58 Series Sales Bulletins, undated |
| Box 10 Folder 1 | Mather – 58 Series Sales Bulletins (duplicate), undated |
| Box 10 Folder 2 | Seiders, Inc. – 96 Series Sales Bulletins [1/2], undated |
| Box 10 Folder 3 | Seiders, Inc. – 96 Series Sales Bulletins [2/2], Sheldon-Claire Material, 1958, undated |
| Box 10 Folder 4 | Seiders/Mather/Howard – October "A" and "B" Drive on Time Waste, 1927 |
| Box 10 Folder 5 | Seiders/Mather/Howard –"A" and "B" Drive Bulletins, undated |
| Box 10 Folder 6 | Seiders/Mather/Howard – Follow-Up Letters ("A" and "B" Drive), 1928 |
| Box 10 Folder 7 | Seiders/Mather/Howard – Verbal Proof Story, 1929 |
| Box 10 Folder 8 | Seiders/Mather/Howard – Proof Book Drive Letters, 1929 |
| Box 11 Folder 1 | Seiders, Inc. – Circulation Drive Letters (Internal), 1929 |
| Box 11 Folder 2 | C. J. Howard – Bulletins, "Vacation Stall," 1928 |
| Box 11 Folder 3 | Seiders/Mather/Howard – Vacation Stall Letters, 1929 |
| Box 11 Folder 4 | Seiders and Mather – Special Bulletins (Sales), 1924-1925, undated |
| Box 11 Folder 5 | Seiders, Inc. – Sales Talk, "Pivot Man" Letters, 1924 |
| Box 11 Folder 6 | Seiders, Inc. – "New" Sales Talk, Illustrated "Pivot Man" Letters, 1925 |
| Box 11 Folder 7 | Mather & Co. – Poster Sales Talk, 1925 |
| Box 11 Folder 8 | Seiders, Inc – Sales Talk, Illustrated "Pivot Man" Letters, 1926 |
| Box 11 Folder 9 | Mather & Co. – Sales Talk of Constructive Organization Posters, 1927 |
| Box 11 Folder 10 | Seiders, Inc. – Sales Talk, Illustrated "Pivot Man" Letters, 1927 |
| Box 11 Folder 11 | Seiders, Inc. – Renewal Sales Talk, 1927 |
| Box 11 Folder 12 | Seiders, Inc. – Sales Talk, "Pivot Man" Letters [1/2] (large binder [1/5], 1927 |
| Box 11 Folder 13 | Seiders, Inc. – Sales Talk, "Pivot Man" Letters [2/2] (large binder [2/5], 1927 |
| Box 12 Folder 1 | Mather & Co. – Sales Talk of Constructive Organization Posters (large binder [3/5]), 1927 |
| Box 12 Folder 2 | C. J. Howard – Sales Talk of Individual Action Posters (large binder [4/5]), undated |
| Box 12 Folder 3 | Mather & Co. – Renewal Sales Talk (large binder [5/5]), 1927 |
| Box 12 Folder 4 | Seiders, Inc. – "Pivot Man" Sales Talk, 1928 |
| Box 12 Folder 5 | C. J. Howard – Poster Letters to Salesmen (Sales Talk?), 1928 |
| Box 12 Folder 6 | C. J. Howard – Sales Talk of Individual Action Posters, 1928 |
| Box 12 Folder 7 | Seiders Printers Syndicate – Sales Talk: Printers' Service, Mather & Co. – Memos/Notes, 1929 |
| Box 12 Folder 8 | Seiders Printers Syndicate – Sales Talk: Printers' Service (duplicate), 1929 |
| Box 12 Folder 9 | Seiders, Inc. – Sales Talk, "Pivot Man" 1929 |
| Box 12 Folder 10 | Seiders, Inc. – Sales Talk, "Pivot Man" 1929 |
| Box 12 Folder 11 | Seiders, Inc. – "Pivot Man" Letters Sales Talk, 1930 |
| Box 12 Folder 12 | Seiders/Mather/Gordon Grant – Sales Talks [1/2], 1929, undated |
| Box 13 Folder 1 | Mather & Co. – Sales Talk of Mather Constructive Character Building Posters (Church use), 1928 |
| Box 13 Folder 2 | Mather & Co. – Church Poster Sales Talk, 1929 |
| Box 13 Folder 3 | Mather & Co. – Selling Posters to Schools and Colleges, circa 1930 |
| Box 13 Folder 4 | Mather & Co. – Sales Talk of Mather Constructive Character Building Posters (Church use), 1928 |
| Box 13 Folder 5 | Seth Seiders Service – Sales Talk (Misc. in Binder) [1/2], undated |
| Box 13 Folder 6 | Seth Seiders Service – Sales Talk Demo [2/2], undated |
| Box 13 Folder 7 | Mather & Co. – Poster Sales Sub-Opener, undated |
| Box 13 Folder 8 | Analysis of Posters – Hurther 1920, Mather 1923, Mather 1924 [1/2], 1925 |
| Box 13 Folder 9 | Analysis of Posters – Hurther 1920, Mather 1923, Mather 1924 [2/2], 1925 |
| Box 13 Folder 10 | Mather and Howard – Titles and Analysis of Posters, 1923, 1927, undated |
| Box 13 Folder 11 | Mather & Co. – Poster Catalogs (Chicago), Insert, 1927 |
| Box 13 Folder 12 | Mather & Co. – Poster Catalog (Canada), 1928 |
| Box 13 Folder 13 | Gordon Grant – Operating Books (Posters), 1929 |
| Box 14 Folder 1 | Mather & Co. – Church Poster Catalog, 1930 |
| Box 14 Folder 2 | Mather & Co. – Small Posters (possibly church), undated |
| Box 14 Folder 3 | C. J. Howard – Titles and Analysis: Individual Action Posters, undated |
| Box 14 Folder 4 | Seiders/Mather/Howard – Negative Posters (letter-size), Sales Letters, undated |
| Box 14 Folder 5 | C. J. Howard – Poster Sales Letters, 1927 |
| Box 14 Folder 6 | C. J. Howard – Personal Follow-Throughs, 1928 |
| Box 14 Folder 7 | Mather & Co. – Suggest-O-Grams, 1928, 1929 |
| Box 14 Folder 8 | Seiders, Inc. – The Business of Being a Pivot Man, 1923 |
| Box 14 Folder 9 | Seiders, Inc. – "Constructive Talks to Pivot Men" (complete) [1/2], 1924 |
| Box 14 Folder 10 | Seiders, Inc. – "Constructive Talks to Pivot Men" (complete) [2/2], 1924 |
| Box 14 Folder 11 | Seiders, Inc. – "Constructive Talks to Pivot Men," 1927 |
| Box 14 Folder 12 | Seiders, Inc. – Illustrated "Pivot Man" Letters (complete) [1/2], 1928 |
| Box 15 Folder 1 | Seiders, Inc. – Illustrated "Pivot Man" Letters (complete) [2/2], 1928 |
| Box 15 Folder 2 | Seiders, Inc. – Executive's Book, memos, notes, 1924, 1927 |
| Box 15 Folder 3 | Seiders, Inc. – Executive's Book, 1926 |
| Box 15 Folder 4 | Seiders, Inc. – Executive's Book, 1928 |
| Box 15 Folder 5 | Seiders, Inc. – Group Leadership, 1927 |
| Box 15 Folder 6 | Seiders, Inc. – Leadership and Man Management, 1927 |
| Box 15 Folder 7 | Seiders, Inc. – "Pivot Man" Testimonials, undated |
| Box 15 Folder 8 | Seth Seiders Monthly Survey/Review, 1923-1926 |
| Box 15 Folder 9 | Seth Seiders Monthly Digest and Survey [1/2], 1926-1930 |
| Box 15 Folder 10 | Seth Seiders Monthly Digest and Survey (Survey and Review) [2/2], 1923-1926 |
| Box 15 Folder 11 | Seth Seiders Monthly Digest, 1923-1927 |
| Box 15 Folder 12 | Seth Seiders Monthly Digest/Survey [1/2], 1925-1928 |
| Box 15 Folder 13 | Seth Seiders Monthly Digest/Survey [1/2], 1923-1925 |
| Box 16 Folder 1 | Seth Seiders Monthly Digest/Survey/Review [1/2], 1925-1929 |
| Box 16 Folder 2 | Seth Seiders Monthly Digest/Survey/Review [2/2], 1923-1927 |
| Box 16 Folder 3 | Mather & Co. – "Mudberry Says," 1926 |
| Box 16 Folder 4 | Mather and Howard – Heart to Heart Talks, 1928 |
| Box 16 Folder 5 | Seiders Printers Syndicate – "Employing and Training the Salesman," 1929 |
| Box 16 Folder 6 | Seiders Printers Syndicate – "Sales Knacks," 1929 |
| Box 16 Folder 7 | Seiders Printers Syndicate – "Sales Management and Weekly Meetings," 1929 |
| Box 16 Folder 8 | Seiders Printers Syndicate – "Sales Management and Weekly Meetings," 1929 |
| Box 16 Folder 9 | Seiders Printers Syndicate – Money Making Knacks and Methods for District Managers on Training and Management of Salesmen, 1929 |
| Box 16 Folder 10 | Seiders Printers Syndicate – Money Making Knacks and Methods for District Managers on Training and Management of Salesmen (duplicate), 1929 |
| Box 16 Folder 11 | Seiders and Mather – Money Making Methods Used by Successful Employment Executives in Hiring Salesmen, undated |
| Box 17 Folder 1 | Seiders and Mather – Money Making Methods Used by Successful Employment Executives in Hiring Salesmen (duplicate), undated |
| Box 17 Folder 2 | C. J. Howard – Money Making Methods Used by Successful Employment Executives in Hiring Salesmen, undated |
| Box 17 Folder 3 | C. J. Howard – Money Making Methods Used by Successful Employment Executives in Hiring Salesmen (duplicate), undated |
| Box 17 Folder 4 | C. J. Howard – Money Making Knacks and Methods for Field Managers on Training and Management of Salesmen, undated |
| Box 17 Folder 5 | Seiders, Inc. – Correspondence Svc. Supplement, undated |
| Box 17 Folder 6 | L. R. Fox: "Witty Words of Worldly Wisdom," undated |
| Box 17 Folder 7 | C. J. Howard – "I Will/I Did" Booklets, undated |
| Box 17 Folder 8 | Seiders-Mather Corp. – Krimp'It – Classifieds, Sales Material, Flyers, Order Forms, Circa 1932-1933 |
| Box 17 Folder 9 | Seiders-Mather Corp. – Krimp'It Trademark and Patent, 1932-1934 |
| Box 18 Folder 1 | Seiders-Mather Corp. – Krimp'It Patent Letters Assignment, 1935 |
| Box 18 Folder 2 | Seiders-Mather Corp. – Krimp'It Correspondence (H. H. Stenborg), 1947, 1949 |
| Box 18 Folder 3 | Salesman Training Presentation, Possibly Mather, undated |
| Box 18 Folder 4 | Salesman Training Presentation (duplicate), undated |
| Box 18 Folder 5 | Stevens-Davis Co. – "The Spirit of Unrest," 1916 |
| Box 18 Folder 6 | Stevens-Davis Co. – Salesman's Letters, 1917 |
| Box 18 Folder 7 | Stevens-Davis Co. – Salesman's Letters, 1918 |
| Box 18 Folder 8 | Stevens-Davis Co. – S. D. Newsletter [1/3], 1927 |
| Box 18 Folder 9 | Stevens-Davis Co. – S. D. Newsletter [2/3], 1927-1928 |
| Box 18 Folder 10 | Stevens-Davis Co. – S. D. Newsletter [3/3], 1928 |
| Box 19 Folder 1 | Stevens-Davis Co. – Sales Bulletins, 1927, undated |
| Box 19 Folder 2 | Stevens-Davis Co. – "Lost Orders and Callbacks," 1928 |
| Box 19 Folder 3 | Stevens-Davis Co. – "Voice of the Salesman," 1936-1939 |
| Box 19 Folder 4 | Stevens-Davis Co. – "Sales Builder Management," 1937 |
| Box 19 Folder 5 | Stevens-Davis Co. – "Retail Store Management," 1937 |
| Box 19 Folder 6 | Stevens-Davis Co. – Sales Management Bulletins, 1937-1938 |
| Box 19 Folder 7 | Stevens-Davis Co. – "Your Employees," 1938 |
| Box 19 Folder 8 | Stevens-Davis Co. – "Voice of the Salesman," 1939 |
| Box 19 Folder 9 | Stevens-Davis Co. – "Voice of the Salesman," 1939 |
| Box 19 Folder 10 | Stevens-Davis Co. – Sales Management Bulletins, circa 1940 |
| Box 20 Folder 1 | Stevens-Davis Co. – "Are You the Man?" undated |
| Box 20 Folder 2 | Robert Smith Co. – Sales Department Report No. 2, 1918 |
| Box 20 Folder 3 | Alexander Hamilton Institute – Business Talk, 1919 |
| Box 20 Folder 4 | The Sales-Building Bulletin, 1922 |
| Box 20 Folder 5 | Darnell Corp. – Sales Bulletins [1/2], 1923, 1924 |
| Box 20 Folder 6 | Darnell Corp. – Sales Bulletins [2/2], 1924 |
| Box 20 Folder 7 | Darnell Corp. – Letters to Salesmen, 1924 |
| Box 20 Folder 8 | Darnell Corp. – Special Report, Sales Method Investigation, 1924 |
| Box 20 Folder 9 | Darnell Corp. – Sales Bulletins, Reports, Correspondence, 1925 |
| Box 20 Folder 10 | Darnell Corp. – Sales and Management Bulletins, 1928 |
| Box 20 Folder 11 | Real Silk Hosiery – Sales Meetings and Employee Letters, 1925 |
| Box 20 Folder 12 | Sales Contests and Incentives [1/2] – Dartnell Corp., 1926-1927, undated |
| Box 21 Folder 1 | Sales Contests and Incentives [2/2] – Other Companies, 1916, undated |
| Box 21 Folder 2 | Garr-Will-Rochester Corp. – Personal Sales Development Letters, 1928 |
| Box 21 Folder 3 | Garr-Will-Rochester Corp. – Sales Talk, undated |
| Box 21 Folder 4 | Garr-Will-Rochester Corp. – Ideagram Surveys, 1935-1936 |
| Box 21 Folder 5 | Parker-Holladay – "Bill Jones" Bulletins, 1928 |
| Box 21 Folder 6 | Parker-Holladay – "Bill Jones" Sales Letters, 1929 |
| Box 21 Folder 7 | Parker-Holladay – "Bill Jones" House Policy and Bulletins, undated |
| Box 21 Folder 8 | Parker-Holladay – Sales Talk, undated |
| Box 21 Folder 9 | "Ten Years' Promotion in One," "Pithy Paragraphs," 1928, undated |
| Box 21 Folder 10 | C. W. Howard – "What About Your Future?" undated |
| Box 21 Folder 11 | C. W. Howard – Punch Newsletters, undated |
| Box 21 Folder 12 | Alligator Raincoats – Ad Copy, circa 1929 |
| Box 21 Folder 13 | Alligator Raincoats – Sales Suggestions, circa 1929 |
| Box 22 Folder 1 | Alligator Raincoats – Brochures, undated |
| Box 22 Folder 2 | Engineering Societies – Bulletins and Talks, 1929,undated |
| Box 22 Folder 3 | Motivational Cards, undated |
| Box 22 Folder 4 | Coal Burner/Stoker Sales Materials, 1929-1932 |
| Box 22 Folder 5 | Refrigerated Display Case Brochure, 1933 |
| Box 22 Folder 6 | Gas Burner Sales Material, 1934, undated |
| Box 22 Folder 7 | Sales Talk, J. A. Steiner, 1934 |
| Box 22 Folder 8 | Pay Envelope Cards, 1936 |
| Box 22 Folder 9 | W. C. Mitchell – Orders and Feedback, 1936 |
| Box 22 Folder 10 | W. C. Mitchell – Executive's Handbook, 1937 |
| Box 22 Folder 11 | W. C. Mitchell – Sales Talk, Sample Material, circa 1937 |
| Box 22 Folder 12 | W. C. Mitchell – Sales Talk, undated |
| Box 22 Folder 13 | Men of America, Inc. – Common Sense Talks, Series B, 1937 |
| Box 22 Folder 14 | General Motors – Brochures, 1937, 1939 |
| Box 22 Folder 15 | Educational Enterprises – Rosenfeld's Business Cards, undated |
| Box 22 Folder 16 | Educational Enterprises – SealCraft Promotion – Correspondence and Advertising, 1937, 1938 |
| Box 22 Folder 17 | Educational Enterprises – Picture Clips, 1938-1939 |
| Box 22 Folder 18 | Educational Enterprises – Lucky Lady Department Store Contest, circa 1939 |
| Box 23 Folder 1 | Retailer's Syndicate, Inc.—Salesman's Manual, Common Sense Talk Flyers, undated |
| Box 23 Folder 2 | Swan Morgan Co. – "Constructive Business Talks" Executive's Portfolio, 1937 |
| Box 23 Folder 3 | "Constructive Business Talks," Executive's Portfolio, 1938 |
| Box 23 Folder 4 | Production Research Council – Orders and Returns, 1941 |
| Box 23 Folder 5 | Production Research Council – Contact Lists, "Pivot Man" Material, circa 1941 |
| Box 23 Folder 6 | Bishop-Wyatt Co. – "What You Want to Know," 1942 |
| Box 23 Folder 7 | Stamps Article, Clippings, 1942, 1945 |
| Box 23 Folder 8 | R. G. Turner, Inc. – Testimonial Flyer, 1942 |
| Box 23 Folder 9 | R. G. Turner, Inc. – Records, Correspondence, 1943-1945 |
| Box 23 Folder 10 | R. G. Turner, Inc. – Mather Poster Index, undated |
| Box 23 Folder 11 | Address List, undated |
| Box 23 Folder 12 | Applicant Letters, 1944-1945 |
| Box 23 Folder 13 | Applicant Letters [1/2], 1945 |
| Box 23 Folder 14 | Applicant Letters [2/2], 1945 |
| Box 24 Folder 1 | Futura, Inc.(Bank Financing) – Executive's Handbook, 1945 |
| Box 24 Folder 2 | Utility Rate Auditing Report, 1945 |
| Box 24 Folder 3 | Art Wall Co. – Sales Campaign, undated |
| Box 24 Folder 4 | "The Archway of Supervision," undated |
| Box 24 Folder 5 | "Measuring Stick" Chart, Lakeside Central Credit Dept. Memo, undated |
| Box 24 Folder 6 | "Sam and Jim" Letters, undated |
| Box 24 Folder 7 | Contracts and Policies – Various Companies (blank), undated |
| Box 24 Folder 8 | Sales Contests, undated |
| Box 24 Folder 9 | National Research Bureau – Functions and Schedules, undated |
| Box 24 Folder 10 | Scratch-Off Ads, undated |
| Box 24 Folder 11 | Sheldon-Claire – Business Cards, undated |
| Box 24 Folder 12 | Sheldon-Claire – Sales Management Service Binder [1/2], 1936 |
| Box 24 Folder 13 | Sheldon-Claire – Sales Management Service Binder [2/2], 1936 |
| Box 24 Folder 14 | Sheldon-Claire – Sales Management Service Binder (duplicate) [1/2], 1936 |
| Box 24 Folder 15 | Sheldon-Claire – Sales Management Service Binder (duplicate) [2/2], 1936 |
| Box 24 Folder 16 | Sheldon-Claire – Freedom Foundation Awards, 1951, 1953 |
| Box 24 Folder 17 | Sheldon-Claire – VPS Book, Articles, Photo Prints, 1924, 1952 |
| Box 25 Folder 1 | Sheldon-Claire – Testimonials, Promotional Material, 1953, 1955, undated |
| Box 25 Folder 2 | Sheldon-Claire – Classified Ad, Seiders' Yardstick, Cancelled Checks, 1953-1954, undated |
| Box 25 Folder 3 | Sheldon-Claire – Speech by Lew Shalett, 1954 |
| Box 25 Folder 4 | Sheldon-Claire – Meeting Agenda, Minutes, 1955, 1965 |
| Box 25 Folder 5 | Greeting Cards (Sam Simons, Dan MacBride), circa 1956 |
| Box 25 Folder 6 | Sheldon-Claire – "Material to be Taken to New York" (folder) 1958 |
| Box 25 Folder 7 | Sheldon-Claire – Communication Program Service Charges, 1956-1967 |
| Box 25 Folder 8 | Sheldon-Claire – Memos, Notes, Flyer, circa 1958 |
| Box 25 Folder 9 | Sheldon-Claire – Lew Shalett, Letter and Memos, 1958-1959 |
| Box 25 Folder 10 | Sheldon-Claire – Internal Bulletins, 1959 |
| Box 25 Folder 11 | Sheldon-Claire – "Welcome to the Team," 1966 |
| Box 25 Folder 12 | Sheldon-Claire – Management Manual, 1967 |
| Box 25 Folder 13 | Sheldon-Claire – Management Survey Report, 1969 |
| Box 25 Folder 14 | Sheldon-Claire – Speech, undated |
| Box 25 Folder 15 | Sheldon-Claire – Hiring and Training, undated |
| Box 25 Folder 16 | Sheldon-Claire – Foreman's Talk, undated |
| Box 25 Folder 17 | Sheldon-Claire – Sales Talk (2 copies), 1951 |
| Box 25 Folder 18 | Sheldon-Claire – Sales Talk and Demos, 1952 |
| Box 25 Folder 19 | Sheldon-Claire – Selling Renewals, 1953 |
| Box 25 Folder 20 | Sheldon-Claire – Selling Renewals (duplicate), 1953 |
| Box 25 Folder 21 | Sheldon-Claire – Sales Talk, 1959 |
| Box 25 Folder 22 | Sheldon-Claire – Union Billboard Sales Pitch, 1960 |
| Box 25 Folder 23 | Sheldon-Claire – Poster Sales Talk, "Make Sales – Make Jobs," undated |
| Box 25 Folder 24 | Sheldon-Claire – Poster Sales Talk, undated |
| Box 25 Folder 25 | Sheldon-Claire – Sales Talk, undated |
| Box 26 Folder 1 | Sheldon-Claire – Chart (Sales) Talk, undated |
| Box 26 Folder 2 | Sheldon-Claire – Sales Talks and Demo, undated |
| Box 26 Folder 3 | Sheldon-Claire – Sales Bulletins, 1950-1951 |
| Box 26 Folder 4 | Sheldon-Claire – Sales Bulletins, Jan.-Aug., 1952 |
| Box 26 Folder 5 | Sheldon-Claire – Sales Bulletins, Sept.-Dec. 1952 |
| Box 26 Folder 6 | Sheldon-Claire – Sales Bulletins, Jan.-April, 1953 |
| Box 26 Folder 7 | Sheldon-Claire – Sales Bulletins, May-June, 1953 |
| Box 26 Folder 8 | Sheldon-Claire – Sales Bulletins, July 1953 |
| Box 27 Folder 1 | Sheldon-Claire – Sales Bulletins, August, 1953 |
| Box 27 Folder 2 | Sheldon-Claire – Sales Bulletins, Sept.-Dec. 1953 |
| Box 27 Folder 3 | Sheldon-Claire – Sales Bulletins, Jan.-March, 1954 |
| Box 27 Folder 4 | Sheldon-Claire – Sales Bulletins, April-June, 1954 |
| Box 27 Folder 5 | Sheldon-Claire – Sales Bulletins, July-Sept., 1954 |
| Box 27 Folder 6 | Sheldon-Claire – Sales Bulletins, Oct.-Dec., 1954 |
| Box 28 Folder 1 | Sheldon-Claire – Sales Bulletins, Jan.-May, 1955 |
| Box 28 Folder 2 | Sheldon-Claire – Sales Bulletins, June-Dec. 1955 |
| Box 28 Folder 3 | Sheldon-Claire – Sales Bulletins, Jan.-June, 1956 |
| Box 28 Folder 4 | Sheldon-Claire – Sales Bulletins, July-Oct., 1956 |
| Box 28 Folder 5 | Sheldon-Claire – Sales Bulletins, Nov.-Dec., 1956 |
| Box 28 Folder 6 | Sheldon-Claire – Sales Bulletins, Jan.-June, 1957 |
| Box 28 Folder 7 | Sheldon-Claire – Sales Bulletins, July-Dec., 1957 |
| Box 29 Folder 1 | Sheldon-Claire – Sales Bulletins, 1958 |
| Box 29 Folder 2 | Sheldon-Claire – Sales Bulletins, 1959 |
| Box 29 Folder 3 | Sheldon-Claire – Sales Bulletins, 1965-1966 |
| Box 29 Folder 4 | Sheldon-Claire – Sales Bulletin, 1967 |
| Box 29 Folder 5 | Greeting Cards – Bulletins and Sales Talk, 1967 |
| Box 29 Folder 6 | Sheldon-Claire – Sales Bulletins, Memos, undated |
| Box 29 Folder 7 | Sheldon-Claire – Sales Conference Proceedings, 1947 |
| Box 29 Folder 8 | Sheldon-Claire – Sales Conference Proceedings [1/2], 1948 |
| Box 29 Folder 9 | Sheldon-Claire – Sales Conference Proceedings [2/2], 1948 |
| Box 29 Folder 10 | Sheldon-Claire – Sales Conference Proceedings, 1949 |
| Box 30 Folder 1 | Sheldon-Claire – Sales Conference Proceedings, 1950 |
| Box 30 Folder 2 | Sheldon-Claire – Sales Conference Proceedings, 1952 |
| Box 30 Folder 3 | Sheldon-Claire – Sales Conference Proceedings, 1954 |
| Box 30 Folder 4 | Sheldon-Claire – Sales Conference Schedule, 1956 |
| Box 30 Folder 5 | Sheldon-Claire – Sales Conference Proceedings, 1956 |
| Box 31 Folder 1 | Sheldon-Claire – Advance Bulletins to Salesmen (Posters), 1950 |
| Box 31 Folder 2 | Sheldon-Claire – Advance Bulletins to Supervisors (Posters), 1950 |
| Box 31 Folder 3 | Sheldon-Claire – "They Say" Bulletins, 1950 |
| Box 31 Folder 4 | Sheldon-Claire – Brochures and Letters – Supervisor's Bulletins, 1965 |
| Box 31 Folder 5 | Sheldon-Claire – Bulletin Promotional Materials, "Leadership" Ch. 1, 1967 |
| Box 31 Folder 6 | Sheldon-Claire – Bulletin Promotional Materials, "Leadership" Ch. 2, 1967 |
| Box 31 Folder 7 | Sheldon-Claire – Bulletin Promotional Materials, "Leadership" Ch. 4, 1967 |
| Box 31 Folder 8 | Sheldon-Claire – "Need Your Help" Brochures and Transmittal Letter, 1967 |
| Box 31 Folder 9 | Sheldon-Claire – "Keep the Change," 1967 |
| Box 31 Folder 10 | Kelly-Reed & Co. – Supervisory Training Bulletins, 1968 |
| Box 31 Folder 11 | Plastic Binding Corp. – License Agreements, Brochure, undated |
| Box 31 Folder 12 | Miscellaneous Solicitations, 1946, undated |
| Box 32 | Krimp'It Paper Crimping Machine and Ads, undated |
| Box 32 | Sales Conference ID Pin, 1937 |
Series III: Photographs |
This series contains portrait photographs of Seiders Syndicate employees and an album of photographs of Seiders' offices in Chicago. There are also photographs showing church usage of Mather Posters and of the Hydromatic coal burner.
| Box 33 Folder 1 | Photographs – Church Use of Mather Posters, 1928-1929 |
| Box 33 Folder 2 | Photographs – Seiders-Mather Employees and Offices, undated |
| Box 33 Folder 3 | Photographs – Seiders-Mather Employees, undated |
| Box 33 Folder 4 | Unused Photo Album Pages, undated |
| Box 33 Folder 5 | Photo Album – Seiders/Mather/Howard Offices, undated |
| Box 33 Folder 6 | Photographs – Lew Shalett, Hydromatic, Unidentified Young Man, undated |
Series IV: Oversize |
This series contains oversize posters, clippings, and contest and research charts from various companies.
| Over-size Folder 1 | Functional Organization Blueprint, Anti-Waste Poster, undated |
| Box 34 Folder 1 | Mather & Co. – Poster Catalogs, Print, 1924, undated |
| Box 34 Folder 2 | Articles, 1927, 1929 |
| Box 34 Folder 3 | Alligator Raincoats – Ad Series, 1929 |
| Box 34 Folder 4 | Seminole Tissue Contest Ad -- 1935 |
| Box 34 Folder 5 | "Treasure Chest" Prize Book, undated |
| Box 35 Folder 1 | Dartnell Posters, 1924 |
| Box 35 Folder 2 | Mather and Howard – Research Charts, 1925, 1927, 1932 |
| Box 35 Folder 3 | Garr-Will-Rochester – "The Salesman's Mind," 1928 |
| Box 35 Folder 4 | "Charctergraph" Poster, 1932 |
| Box 35 Folder 5 | Futura – Bank Poster, circa 1945 |
| Box 35 Folder 6 | Sales Contest Posters and Charts, undated |
| Box 35 Folder 7 | Seth Seiders/Modern Press Affiliation Poster, undated |