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"Consumer Packaged Goods in the United States: National Brands, Local Branding." Bart J. Bronnenberg, Sanjay K. Dhar and Jean Pierre Dubé; Journal of Marketing Research, 2007, 44(1), pp. 1.http://search.ebscohost.com/login.aspx?direct=true&db=bsh&AN=23892144
"Evolving a High Performance Culture: Learning from a Turnaround." Sanjay Dhar; IIMB Management Review, 2005, 17(4), pp. 93-102.http://search.epnet.com/login.aspx?direct=true&db=bth&an=19489047
"The Role of Retail Competition, Demographics and Account Retail Strategy as Drivers of Promotional Sensitivity." Peter Boatwright, Sanjay Dhar and Peter E. Rossi; Quantitative Marketing and Economics, 2004, 2(2), pp. 169-90.http://www.springerlink.com/openurl.asp?genre=article&id=doi:10.1023/B:QMEC.0000027777.29554.8b
"Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence." Surendra Rajiv, Shantanu Dutta and Sanjay K. Dhar; Marketing Science, 2002, 21(1), pp. 74-96.http://dx.doi.org10.1287/mksc.21.1.74.160
"Effective Category Management Depends on the Role of the Category." Sanjay K. Dhar, Stephen J. Hoch and Nanda Kumar; Journal of Retailing, 2001, 77(2), pp. 165-84.http://dx.doi.org/10.1016/S0022-4359(01)00045-8
"The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?" Z. John Zhang, Aradhna Krishna and Sanjay K. Dhar; Management Science, 2000, 46(3), pp. 348-62.http://links.jstor.org/sici?sici=0025-1909%28200003%2946%3A3%3C348%3ATOCOPV%3E2.0.CO%3B2-3
"Modeling the Effects of Advertised Price Claims: Tensile Versus Precise Claims?" Sanjay K. Dhar, Claudia Gonzalez-Vallejo and Dilip Soman; Marketing Science, 1999, 18(2), pp. 154-77.http://links.jstor.org/sici?sici=0732-2399%281999%2918%3A2%3C154%3AMTEOAP%3E2.0.CO%3B2-L
"The Effects of Cross-Ruff Coupons on Sales and Profits." Sanjay K. Dhar and Jagmohan S. Raju; Management Science, 1998, 44(11, Part 1 of 2), pp. 1501-16.http://links.jstor.org/sici?sici=0025-1909%28199811%2944%3A11%3C1501%3ATEOCCO%3E2.0.CO%3B2-D
Why Store Brand Penetration Varies by Retailer; Sanjay Kumar Dhar and Stephen J. Hoch; Working paper no. 97-114.; Cambridge, Mass.: Marketing Science Institute, 1997.
"Why Store Brand Penetration Varies by Retailer." Sanjay K. Dhar and Stephen J. Hoch; Marketing Science, 1997, 16(3), pp. 208-27.http://links.jstor.org/sici?sici=0732-2399%281997%2916%3A3%3C208%3AWSBPVB%3E2.0.CO%3B2-F
"Price Discrimination Using in-Store Merchandising." Sanjay K. Dhar and Stephen J. Hoch; Journal of Marketing, 1996, 60(1), pp. 17-30.http://links.jstor.org/sici?sici=0022-2429%28199601%2960%3A1%3C17%3APDUIM%3E2.0.CO%3B2-3
"The Effect of Package Coupons on Brand Choice: An Epilogue on Profits." Sanjay K. Dhar, Donald G. Morrison and Jagmohan S. Raju; Marketing Science, 1996, 15(2), pp. 192-203.http://links.jstor.org/sici?sici=0732-2399%281996%2915%3A2%3C192%3ATEOPCO%3E2.0.CO%3B2-C
"National Brand Store Brand Price Differential and Store Brand Market Share." Jagmohan S. Raju, Raj Sethuraman and Sanjay K. Dhar; Pricing Strategy & Practice, 1995, 3(2), pp. 17.http://proquest.umi.com/pqdlink?did=200281371&sid=1&Fmt=4&clientId=13392&RQT=309&VName=PQD
"The Introduction and Performance of Store Brands." Jagmohan S. Raju, Raj Sethuraman and Sanjay K. Dhar; Management Science, 1995, 41(6), pp. 957-78.http://links.jstor.org/sici?sici=0025-1909%28199506%2941%3A6%3C957%3ATIAPOS%3E2.0.CO%3B2-2
"The Effect of Package Coupons on Brand Choice." Jagmohan S. Raju, Sanjay K. Dhar and Donald G. Morrison; Marketing Science, 1994, 13(2), pp. 145-64.http://links.jstor.org/sici?sici=0732-2399%28199421%2913%3A2%3C145%3ATEOPCO%3E2.0.CO%3B2-R
An Analysis of Package Coupons : Theoretical and Empirical Evidence; Sanjay Kumar Dhar; Ph. D Dissertation, University of California, Los Angeles, 1992.