Selected Bibliography for Harry L. Davis

Roger L. and Rachel M. Goetz Distinguished Service Professor of Creative Management

Home page of Harry L. Davis

Published Works

"The Promising Startup within -a Guide to Internal Corporate Venturing." Harry L Davis and Russ W. Rosenzweig; Virtual Strategist, 2001, 1.

"Purchasing Behavior in Embedded Markets." Jonathan K. Frenzen and Harry L. Davis; Journal of Consumer Research, 1990, 17(1), pp. 1-12.

Behavioral and Management Science in Marketing Harry L. Davis, Alvin J. Silk and Victor J. Cook; New York: Wiley, 1986.

"An Anchoring and Adjustment Model of Spousal Predictions." Harry L. Davis, Stephen J. Hoch and E. K. Easton Ragsdale; Journal of Consumer Research, 1986, 13(1), pp. 25-37.

"Measure Unreliability : A Hidden Threat to Cross National Marketing Research?" Harry L. Davis, Susan P. Douglas and Alvin J. Silk; Journal of Marketing, 1981, 45(2), pp. 98.

Behavioral and Management Science in Marketing Harry L. Davis, Alvin J. Silk and Victor J. Cook; New York: Wiley, 1978.

"Decision Making within the Household." Harry L. Davis; Journal of Consumer Research, 1976, 2(4), pp. 241-60.

"Family Decision Making as Conflict Management." Harry L. Davis; Advances in Consumer Research, 1974, 1(1), pp. 532.

"Critical Factors in Worldwide Purchasing." Harry L. Davis, Gary D. Eppen and Lars-Gunnar Mattsson; Harvard Business Review, 1974, 52(6), pp. 81.

"Perception of Marital Roles in Decision Processes." Harry L. Davis and Benny P. Rigaux; Journal of Consumer Research, 1974, 1(1), pp. 51-62.

"Measurement of Husband-Wife Influence in Consumer Purchase Decisions." Harry L. Davis; Journal of Marketing Research, 1971, 8(3), pp. 305-12.

An Exploratory Study of Marital Roles in Consumer Purchase Decisions; Harry Lendall Davis; Ph.D. Dissertation, Northwestern University, 1970.

"Dimensions of Marital Roles in Consumer Decision Making." Harry L. Davis; Journal of Marketing Research, 1970, 7(2), pp. 168-77.

"The Alphabet as an Independent Variable: A Reply to J. Douglas Mcconnell." Peter Peacock and Harry L. Davis; Journal of Business, 1970, 43(2), pp. 205-09.