Selected Bibliography for Günter J. Hitsch

Kilts Family Professor of Marketing
Home page of Günter J. Hitsch
Günter J. Hitsch author profile at Scopus

Published Works

"Prices and Promotions in U.S. Retail Markets." Günter J. Hitsch, Ali Hortaçsu and Xiliang Lin; Quantitative Marketing and Economics, 2021, 19(3), pp. 289-368.

"Tv Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands." Bradley T. Shapiro, Günter J. Hitsch and Anna E. Tuchman; Econometrica, 2021, 89(4), pp. 1855-79.

"State-Dependent Demand Estimation with Initial Conditions Correction." Andrey Simonov, Jean-Pierre Dubé, Günter Hitsch and Peter Rossi; Journal of Marketing Research, 2020, 57(5), pp. 789-809.

"Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession." Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi; Marketing Science, 2018, 37(1), pp. 22-53.

"The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption." Jean-Pierre Dubé, Günter J. Hitsch and Pranav Jindal; Quantitative Marketing and Economics, 2014, 12(4), pp. 331-77.

"What Makes You Click?—Mate Preferences in Online Dating." Günter Hitsch, Ali Hortaçsu and Dan Ariely; Quantitative Marketing and Economics, 2010, 8(4), pp. 393-427.

"State Dependence and Alternative Explanations for Consumer Inertia." Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi; The Rand Journal of Economics, 2010, 41(3), pp. 417-45.

"Matching and Sorting in Online Dating." Günter Hitsch, Ali Hortaçsu and Dan Ariely; American Economic Review, 2010, 100(1), pp. 130-63.

"Tipping and Concentration in Markets with Indirect Network Effects." Jean-Pierre H. Dubé, Günter J. Hitsch and Pradeep K. Chintagunta; Marketing Science, 2010, 29(2), pp. 216-49.

"Do Switching Costs Make Markets Less Competitive?" Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi; Journal of Marketing Research, 2009, 46(4), pp. 435-45.

"Measuring Long-Run Marketing Effects and Their Implications for Long-Run Marketing Decisions." Bart Bronnenberg, Jean-Pierre Dubé, Carl Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Günter J. Hitsch, Han Hong and Baohong Sun; Marketing Letters, 2008, 19(3), pp. 367-82.

"Category Pricing with State-Dependent Utility." Jean-Pierre Dubé, Günter J. Hitsch, Peter E. Rossi and Maria Ana Vitorino; Marketing Science, 2008, 27(3), pp. 417-29.

"An Empirical Model of Optimal Dynamic Product Launch and Exit under Demand Uncertainty." Günter J. Hitsch; Marketing Science, 2006, 25(1), pp. 25-50.

"Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry." Jean-Pierre Dubé, K. Sudhir, Andrew Ching, Gregory Crawford, Michaela Draganska, Jeremy Fox, Wesley Hartmann, Günter J. Hitsch, V. Viard, Miguel Villas-Boas and Naufel Vilcassim; Marketing Letters, 2005, 16(3 - 4), pp. 209-24.

"An Empirical Model of Advertising Dynamics." Jean-Pierre Dubé, Günter J. Hitsch and Puneet Manchanda; Quantitative Marketing and Economics, 2005, 3(2), pp. 107.

Essays on the Economics and Marketing of New Products; Günter Hitsch; Ph.D. Dissertation, Yale University, 2001.