Selected Bibliography for Arthur Middlebrooks

Clinical Professor of Marketing

Home page of Arthur Middlebrooks

Published Works

Terrill, Craig and Middlebrooks, Arthur. Market leadership strategies for service companies : creating growth, profits, and customer loyalty; Lincolnwood. IL: NTC Business Books, 2000.

Kuczmarski, Thomas D.; Middlebrooks, Arthur and Swaddling, Jeffrey. Innovating the corporation : creating value for customers and shareholders; Chicago, Ill.: NTC Business Books, 2000.

Middlebrooks, Arthur G. "'Be better' without getting caught up in novelty." Marketing News, 1999, 33(22), pp. 46.

Middlebrooks, Arthur and Terrill, Craig. "Service Development," M. D. Rosenau, The PDMA handbook of new product development. New York: Wiley, 1996, pp.

Kuczmarski, Thomas D. and Middlebrooks, Arthur G. "Innovation risk & reward." Sales and Marketing Management, 1993, 145(2), pp. 44.