Selected Bibliography for Arthur Middlebrooks
Clinical Professor of Marketing
Terrill, Craig and Middlebrooks, Arthur. Market leadership strategies for service companies : creating growth, profits, and customer loyalty; Lincolnwood. IL: NTC Business Books, 2000.
Kuczmarski, Thomas D.; Middlebrooks, Arthur and Swaddling, Jeffrey. Innovating the corporation : creating value for customers and shareholders; Chicago, Ill.: NTC Business Books, 2000.
Middlebrooks, Arthur G. "'Be better' without getting caught up in novelty." Marketing News, 1999, 33(22), pp. 46.
Middlebrooks, Arthur and Terrill, Craig. "Service Development," M. D. Rosenau, The PDMA handbook of new product development. New York: Wiley, 1996, pp.
Kuczmarski, Thomas D. and Middlebrooks, Arthur G. "Innovation risk & reward." Sales and Marketing Management, 1993, 145(2), pp. 44.