Century of Progress

Brewers were well represented at the Century of Progress world's fair in Chicago. On April 7th, 1933, in time for the fair's opening on May 27th 1933, beer with an alcohol content of 3.2% was legal in Chicago. There were brewery displays and demonstrations featured in the exhibition halls, as well as concessions run by major brewers, selling food and drink (including beer). A Century of Progress official said, "Beer is going to be one of the big contributing factors to the success of the Fair. A fellow all worn out from an afternoon's sightseeing will sit down, have a couple of steins of beer with his supper and, feeling greatly refreshed, will go out and spend another dollar." ("Beer Expected To Inspire Tired Fair Visitors" Chicago Daily Tribune (1872-1963); May 23, 1933; ProQuest Historical Newspapers Chicago Tribune (1849 - 1985) pg. 25.)

Pamphlet from the Fair

A Century of Progress, Inc. Exposition and concession features, n.p., 1934. Call Number: Crerar Ms. 226 v. 13 no. 16a